Pinterest launched the Pinterest Web Analytics tool yesterday, allowing Pinterest users to track which content the social web finds most interesting.
- Set up a business account or list a website on your profile. If you haven’t done this before, you’ll need to verify your website. Your website is verified if you see a little check mark beside the URL in your profile. If you don’t see the check mark, follow steps 2 to 6 to verify your website with Pinterest.
- Go to your profile and click on the pencil in the bottom-right corner of the name box. If you don’t see the pencil, go to the menu in the upper right corner, select Settings, and go to Step 3.
- Enter your web address in the Website field, then click Verify Website (the verification feature is part of Pinterest’s fight against spam, verification ensures that you own the website listed on your profile).
- Follow the instructions on the next page. You can verify with an HTML file or a META tag.
- Once your Website’s been verified you’ll see a checkmark next to it.
- After you have verified your Website, go to the top right menu in your Pinterest account and click on Analytics. You are now ready to start using the tool.
- It usually takes some time for Pinterest to pull in data from your website, so you might not be able to start using it right away. Once the data is available, you can see how your metrics have changed over time, change date ranges and download data.
- Pinterest Web Analytics will help you better understand what content is working with your fans, so you can create even better pins in the future.
You can see the Pinterest Web Analytics Walkthrough video here: