6 Ways To Use Pinterest To Promote Your Business

Comments: 10


  • Ryan says:

    Well said, Meg! Pinterest has so much potential and is absolutely reviving so many industries (like DIY and crafting, for instance) that were all but dead. With people learning how to make their own products, it’s especially helpful in this type of economy.

    We launched http://pinfaves in order to allow Pinterest users who are promoting or selling a product to get even more eyeballs on their stuff (even from non-Pinterest users who come across our site online).

    Pinterest oozes potential for so many different people – it’s great!

  • Kami says:

    This is very wrong, and against everything Pinterest stands for. Look at “Pin Etiquette” and you will see “Avoid Self Promotion.” This is NOT a direct marketing tool.

    http://pinterest.com/about/etiquette/

    And Ryan… DIY and crafting, dead industries??? Where have you been?

    Shame on all you marketing vultures for wanting to ruin a good thing.

  • Meg Hoppe says:

    Thanks for your comments, Kami. While Pinterest does, in fact, ask users to, “…try not to use Pinterest purely as a tool for self-promotion,” the website encourages promoting and selling products; that’s why they allow sellers to add a prices to their items with links back to their sites.

    Pinterest is a lot like Facebook, designed for the enjoyment of users. But Facebook isn’t in business for purely altruistic reasons; they’re in business to make money, and they do it by charging for ad space (and, in fact, only because they charge for ad space can you enjoy Facebook free of charge). Our guess is that Pinterest, too, will eventually charge people a percentage for pinned items they sell – just like etsy and ebay – so that they can continue to offer a place for people to share and explore.

  • Kami says:

    Again, you are wrong. Pinterest is designed to include prices and link backs on the items people share so others can know where to find it and for how much, not so sellers can add prices to their items for advertising purposes. There IS a difference. Etsy and eBay were created for the sole purposed of selling products. Pinterest was created for sharing products and ideas. Pinterest may very well decide to create business opportunities for seller’s, but until that day comes, it is not to be used for advertising and self-promotion. Encouraging such use is in direct violation of the site’s Terms of Use.

  • Kami,

    You’re being very naive about Pinterest and their monetization intentions. See the New York Times article (http://bits.blogs.nytimes.com/2012/02/07/is-pinterest-already-making-money-quietly/) from last week explaining the affiliate marketing process they’ve quietly implemented. Read that then tell me Pinterest isn’t a direct affiliate marketing channel.

  • Dunc says:

    I completely agree with Kami. Pinterest’s ethos is for users to pin pictures and products from across the entire internet that they genuinely like and wish to personally recommend to their followers. Creating an account and flooding it with your own product catalogue from a single website is basically just spam, and against the terms of service.

  • Meg Hoppe says:

    Here’s another article, from Forbes, that talks about brands using Pinterest not to directly sell, but to “humanize” their brands: http://www.forbes.com/sites/daniellegould/2012/02/15/pinterest-for-food-brands-startups-organizations/

    In the end, whether a pin is just for fun or posted with the goal of enticing viewers to learn more and purchase a product, you can choose to dig deeper, or to ignore it. No one is forced to act on anything that’s on the site or to follow anyone’s boards.

  • Kami says:

    Wow… again, Meg… the links you provided only serve to prove what I’m saying. It would be smart of Pinterest to generate revenue through a commission agreement with sellers whose product was found on Pinterest. In the Forbes article, they address using boards to express the interests of the company, quotes, books that align with their philosophies, etc. They do mention pinning their own blog posts, and I would disagree with that one. These things are still not the same as what you are recommending in your article; businesses creating board categories for pinning their own products. That is straight-up self-promotion, or as Twitter puts it, “pimping your own stuff.” Tacky and against pin etiquette.

  • Joe says:

    Couldn’t agree less with this. The beauty of Pinterest, and content marketing in general, is in the lack of self-promotion.

    Brands following your advice are actually more likely to put off consumers and/or ruin Pinterest as a marketing platform.

  • Samantha says:

    Thank you I’ve never been sure what to do with pininterest, I may just give it another go now after reading this

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