6 Tips for Using Pinterest


Humorous real life photos give you more reach

On Pinterest, success is as much about who is sharing your content as the number of people following you. Sharing funny everyday photos will mean people will like them and share them, so you will be more visible to people who might then come and follow you or your boards.

Create boards for popular themes

Fans of Batman or Dr Who, for example, create boards on Pinterest to collate all kinds of pictures from around the web. Recently, I promoted a competition on one site to give away a copy of Nativity 2, starring David Tennant. The picture from the competition was shared by a David Tennant fan on their Pinterest board.

Find cool products people will want to share

The Batman search light featured above was re-pinned 20 times within a day of me posting it and liked by 10 people. Cool products are popular. You can go further by featuring those products on your own blog first and sharing it from there. That way, you get the backlink from Pinterest as well.

The image is everything

Pinterest is all about attractive imagery. The better the image the more likely people are to appreciate it. Find websites and articles with great imagery and pin those. If you are publishing articles that you want people to share on Pinterest, use great artwork to accompany the article.

Like and re-pin other people’s pins

Talking to and responding to other Pinterest users is more likely to gain you appreciative followers. The more followers you have, the more of their followers you are likely to reach.

Build boards for your own brand

Coca-cola board exist on Pinterest where all kinds of photos are collated, all featuring the Coca-Cola logo. If you build a brand board you can then collate content from around the web where people are promoting your brand. This will encourage more people to promote your brand.

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