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5 Ways To Reach Last Minute Holiday Shoppers On Pinterest

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Holiday shopping on Pinterest sky rocketed on the eve of Black Friday!

The numbers have been jaw dropping. Over the Thanksgiving holiday, Pinterest doubled the revenue sent to retailers on Black Friday.  And on Cyber Monday, Pinterest revenue more than tripled. When compared with the 30-day average preceding the Thanksgiving holiday. That is a huge growth trend.

If you are a retailer is it still not too late for you to leverage Pinterest, especially if you have any sales coming up.  Remember tons of shoppers wait until the last minute to shop, like my husband, and do so right up to and including New Year’s Day.

According to Lab42 a market research firm, 42 percent of Pinterest users have created some type of holiday-themed board to highlight gift items or holiday décor items. 54 percent of Pinterest users spend more time on the site during the holidays then during the rest of the year and 94% say it has changed the way they make their holiday preparations.

So what can you do with just a few days left to capture Pinterest shoppers?

1. Get your Rich Pins now

Rich pins will give your pins extra details such as the price, availability and where to buy. What you need to do right now to get the attention of pinners is to discount your product, even by 10% because every time the price goes down the pinner will receive an email notification automatically from Pinterest giving you the exposure you need!

Brands who took advantage of the Rich Pin strategy saw an 82 percent increase in repins according to Piqora.

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2. Rearrange your boards

Make sure your “Holiday Gift” boards or holiday theme boards are prominently displayed in the first row of your Pinterest page.

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3. Change your board names

Use keywords in your board names to help you rank as high as possible on Pinterest’s search engine. For example if your board is called Hot Beverages change it to “Holiday Beverages”. Don’t just focus on Christmas there’s still New Year’s Eve giving you even more time to get creative with board names. The key word “holiday” covers the whole season.

4. Include Pinterest boards in your email

Send out an email promoting the holiday season by providing “Stress-free Holiday Tips” with a link to your Pinterest page. If you have any last minute deals include an image of your Pinterest board with a link or even better create a board widget which shows several more images from that board.

When Sony promoted a summer launch they featured an email that highlighted their pins. The result: The email achieved an open rate 67% higher than Sony’s goal and a 16% higher click-through rate than expected. Users pinned from that email 3,000 times and attracted 600 more followers two weeks after that post.

5. Cross promote

Share your holiday theme boards and or holiday gift board on all your social networks such as Facebook, Twitter and so forth and create a trending hashtag for any last minute deals you might want to offer.

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YOUR TURN

How have you used Pinterest to captivate holiday shoppers?

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