In not very much time, Pinterest became the third most popular social network. And over the last year, the social media giant took a big leap forward by integrating video sharing capability to its platform. In other words, you can now pin YouTube and Vimeo videos to Pinterest boards.
As a marketing professional for your company, you cannot afford to ignore the power of Pinterest. Social media critics note that this platform is driving more traffic to websites than Facebook, Twitter, Tumblr, and Google Plus combined. Video integration will have great appeal to web users who like sharing more artistically designed content, which mirrors Pinterest’s visually inclined user base. Here are five tips to help your company get the most out of video sharing on Pinterest.
1. Make videos specifically for Pinterest
One of the most unique aspects of Pinterest is its unique brand and image. Don’t simply pin all your YouTube videos to Pinterest (although you can). Many brands are developing video campaigns to encourage users to follow them on Pinterest and pin their items. Create specific videos for Pinterest and consider a Pinterest-only campaign for your company.
2. Create pinboards for video.
Don’t make the mistake several companies have made by placing all of your videos on a single pinboard and then entitling it, “videos.” Be specific in your boards and descriptions, and look for ways to pair themed videos with like boards and use keyword-rich descriptors.
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3. Use an appealing thumbnail image.
Pinterest is all about the appeal of a visual image. Create an eye-catching image to go with your video to increase the likelihood of pins and click-throughs.
4. Make it easy to pin and repin.
When you have video on your website or YouTube channel, always include a “pin this” social sharing button along with each video. Another idea to encourage pinning is to include the words “pin this video to Pinterest” at the end of each video.
5. Repin other videos
Remember it’s all about social sharing and the way to build momentum and pins on Pinterest is to repin others. Just as you would with appealing images, repin other companies’ videos.
Pinterest had more than 23 million unique visitors and more than 1. 7 billion monthly page views in July 2012. Video allows you to tell a compelling visual story and Pinterest gives you the ability to share that story with millions. If your company is not yet using Pinterest for video, you are missing out on what is one of the best ways to share your story and drive traffic to your company website.