According to a new report from Javelin Strategy & Research, a financial services research and consulting firm shoppers Pinterest users’ average order value is 126% more than Facebook users.
Pinterest has proven to be an excellent tool for driving traffic to your blog or website but unfortunately many users I speak to don’t know how to properly apply SEO tactics within Pinterest to drive large volumes of traffic to their website.
Isn’t the whole point of having a website to attract visitors?
Related Resources from B2C
» Free Webcast: Using Data and Design to Create a Knockout Email Nurture Program
Prospective customers find you during their searches online by typing keywords into their search bars. You want your Pinterest page and or web page to come up on the first page of the search organic results.
There are 5 areas on a Pinterest page where you can apply such keywords and tactics. The 5 areas are:
The username that you choose has to include more than just your business name because most people will not search for you on Pinterest by your business or company name. Your username also has to include carefully selected keywords.
For example if you’re a Realtor and your business name is Anna Smith I would suggest you the keywords “SmithRealtor”. If that username is taken then I would keep trying to use keywords that are closely tied to interior design or your specific type of business.
2) Profile Name
Your profile name should include your business name or personal brand name. Make it a keyword conscious name to increase your Pinterest SEO. For example if you’re a spa and your company name is “Breathe” I recommend that you use “Breath Day Spa” as your username.
3) About Description
Describe what makes your company special & why they should follow you.
Use keywords in each sentence to increase your Pinterest SEO.
4) Board Title Name
Don’t try to be too clever or fancy. Think of how someone would search for what you have to offer. For example if you have a board filled with all your cheesecake recipes and you name it “My Cheesy Creations” no one is going to search using those key words. Therefore the chances that you’ll show up in the Pinterest search will be very slim. Remember that board names are indexed by Google too so you want to keep the board names obvious and simple. In this case “Cheesecake Recipes” would do fine because that is how cooks would search.
5) Board Description
You have up to 500 characters to use. So select several keywords carefully and use them throughout your board several times each to increase your Pinterest SEO.
Did you know that the Pinterest mobile audience has grown 50% in the past year and now makes up three-fourths of total Pinterest usage? Pin descriptions are limited on Android so place your vital information in the first 125 characters or they will not even be included.
Study these 5 keys one by one and apply them. Monitor your website traffic using Google analytics today before you apply these tips and then 30 days after you have applied all these tips and you will very likely see a difference in the amount of traffic Pinterest is sending to your website.
If this is overwhelming for you and you feel like you are going around and around with Pinterest and not getting anywhere contact me to learn more about my Pinterest Marketing Course for Business.