5 Critical Pinterest SEO Tactics to Get More Traffic to Your Website

5 Critical Pinterest SEO Tactics to Get More Traffic to Your Website image 12JiVP5 RGGJg9l9EbmcTxBXRCy0H9LQrg4LbKF9rjTNt3N9YzNCDuyawNniqMNldFVeluM6WL9Uw6zLqSXRI0WCVzHmdZ4XtiyJTRHbUaQU5qHncOt2G49nwg2

According to a new report from Javelin Strategy & Research, a financial services research and consulting firm shoppers Pinterest users’ average order value is 126% more than Facebook users.

5 Critical Pinterest SEO Tactics to Get More Traffic to Your Website image mJ8EJbV4YzHX ok5pb CzGL0nioRSRTBGQ kWYyRUfSTjbOHwFwlD9B6OrEoXfKGCO LgL6NpQyk4qMSZk 6Xv4ZeTbOtiOadqc9dKNq9l KNqApvNGhnrY5PA2

Pinterest has proven to be an excellent tool for driving traffic to your blog or website but unfortunately many users I speak to don’t know how to properly apply SEO tactics within Pinterest to drive large volumes of traffic to their website.

Isn’t the whole point of having a website to attract visitors?

Recommended for YouWebcast: The Art of Growth Hacking: Gaining Early Traction by Doing Things that Don't Scale

Prospective customers find you during their searches online by typing keywords into their search bars.  You want your Pinterest page and or web page to come up on the first page of the search organic results.

There are 5 areas on a Pinterest page where you can apply such keywords and tactics. The 5 areas are:

1) Username

  • The username that you choose has to include more than just your business name because most people will not search for you on Pinterest by your business or company name. Your username also has to include carefully selected keywords.

  • For example if you’re a Realtor and your business name is Anna Smith I would suggest you the keywords “SmithRealtor”. If that username is taken then I would keep trying to use keywords that are closely tied to interior design or your specific type of business.

5 Critical Pinterest SEO Tactics to Get More Traffic to Your Website image vvJ GWBAAuxcKrLhNHwN6ih5FDwRgWBHK5DXRV4X3qCmaXRSZLHr54fGdu4iOEPvbJc2HdcVG97JQh2pGeyhuh5whXTo4Zv5sxNQGS cAimJ3flirUzmS8ftzw2

2) Profile Name

  • Your profile name should include your business name or personal brand name. Make it a keyword conscious name to increase your Pinterest SEO. For example if you’re a spa and your company name is “Breathe” I recommend that you use “Breath Day Spa” as your username.

3) About Description

  • Describe what makes your company special & why they should follow you.

  • Use keywords in each sentence to increase your Pinterest SEO.

5 Critical Pinterest SEO Tactics to Get More Traffic to Your Website image 3HiVKh9As2fqjC2DoAFD0laKUv4qZMdXsUd0pOm4XKFZhy eYVhilA nJAdUh3E0DQ05N8nDPY82gJTqdRJJ055BEG8u3URN8GCjzjyynEihEw4F0k h0RgNHw1

4) Board Title Name

  • Don’t try to be too clever or fancy. Think of how someone would search for what you have to offer. For example if you have a board filled with all your cheesecake recipes and you name it “My Cheesy Creations” no one is going to search using those key words. Therefore the chances that you’ll show up in the Pinterest search will be very slim. Remember that board names are indexed by Google too so you want to keep the board names obvious and simple. In this case “Cheesecake Recipes” would do fine because that is how cooks would search.

5) Board Description

  • You have up to 500 characters to use. So select several keywords carefully and use them throughout your board several times each to increase your Pinterest SEO.

  • Did you know that the Pinterest mobile audience has grown 50% in the past year and now makes up three-fourths of total Pinterest usage? Pin descriptions are limited on Android so place your vital information in the first 125 characters or they will not even be included.

5 Critical Pinterest SEO Tactics to Get More Traffic to Your Website image PLWfc4Oci5QwmereLoc14oR4Tj0U ppZTTdmpzKbEfFMokCduUReio2YBaMg 2bLB b64QIO9J z zg2GTPsOaEI798RS7AtOEcp 5ubRlZntnBbI64S4IryaA2

Study these 5 keys one by one and apply them.  Monitor your website traffic using Google analytics today before you apply these tips and then 30 days after you have applied all these tips and you will very likely see a difference in the amount of traffic Pinterest is sending to your website.

If this is overwhelming for you and you feel like you are going around and around with Pinterest and not getting anywhere contact me to learn more about my Pinterest Marketing Course for Business.

Discuss This Article

Comments: 2

Add a New Comment

Thank you for adding to the conversation!

Our comments are moderated. Your comment may not appear immediately.