5 Benefits of Utilizing Pinterest As Part of Your Marketing Plan

Pinterest is the third largest social media site on the internet and can be used to benefit any company in many various ways. Although there are many different ways that utilizing Pinterest could benefit your company, below are the top five reasons:

1. Pinterest is a great way to promote and market your business online for free.
In today’s visual world that we live in, pinning “info graphics” that are relevant to your targeted audience and “info graphics” about your product and business is a great way to advertise through Pinterest. When a follower pins or repins your photos, a hyperlink will also be displayed noting the site it originated from. Also adding a “Follow Me on Pinterest” button to your company website will help promote your page. You can also work with your Web developer to see the many options you have for how to build an iPhone app that can work well with Pinterest.

2. Showcase new products.
Pinterest is also a great way to showcase your newest products and ideas. A lot of company’s pin pictures of newly arrived merchandise and apparel weekly so followers can see the latest inventory available. It has started to replace the normal online catalog of products.

3. Learning more about potential new employees.
Pinterest can be a great resource when hiring new employees. It is very important that new employees fit in and work well with current employees. Looking at potential employees Pinterest page will give you a glimpse into who they are, what they like, and what they stand for. It is much like a resume although in pictures and allows the employers to see how the person presents themselves to the public. Many job seekers are using Pinterest as a part of their resume already.

4. Keep on top of current trends
Many businesses are using Pinterest for inspiration. The social media site is a great way to stay up to date with trends, generate new business ideas, and even find new potential business opportunities. Sharing what inspires your company with pictures will inspire others and establish your company as a leader in your field of expertise.

Recommended for YouWebcast: The Art of Growth Hacking: Gaining Early Traction by Doing Things that Don't Scale

5. Showcase Giveaways
Who doesn’t love free stuff? Use Pinterest to generate website traffic and increase sales by having giveaways of branded items on your Pinterest page. Have a daily theme pin that your business shares and asks its followers to participate by pinning their answers back to you in pictures. These type of reoccurring games keep people coming back daily and answers being repinned which leads to more followers.

Overall Pinterest has grown largely since it first launched in 2010. Falling only behind Facebook and Google Plus, Pinterest has proven itself in the social media trend upon all of us. Pinterest is becoming more commonly used by businesses rather than just individuals, and it is revolutionizing the world of online business advertising.

Discuss This Article

Comments: 2

  • Colin Dawson says:

    After reading this article, I must say that you have included a lot of great and rewarding information.I have used Pinterest before and I believe there are better and cheaper alternatives. I have suffered several times in the past when creating a Marketing Plan, regarding: What to include, how to set it out, how to manage the plan etc. However, whilst researching online I came across a great online planning/management tool. It was free so I thought “What the hell” and gave it a go.

    I tell you now, it was the best tool I have used in a long while. Usually, creating an in-depth Marketing Plan has taken me weeks and even months to complete in the past. This extremely helpful tool, helped me reduce that time significantly.

    It asks you questions, essentially telling you what to include. And if that isn’t enough, Guidance, Examples and online resources are provided also. I totally recommend it to anybody who is considering creating a Marketing Plan in the future. Visit


  • megan says:

    Great breakdown, Pinterest has become a great tool for businesses to help drive in new traffic to their sites.

Add a New Comment

Thank you for adding to the conversation!

Our comments are moderated. Your comment may not appear immediately.