You’ve probably heard this stat: Pinterest sends more referral traffic to websites than any other social networks. But what you haven’t heard is how to capitalize on it. Sure, you can get on and pin compelling content, but there is more you can do than simply share. Here are three great ways to get your brand ahead of the competition and in the eyes of the consumer.
Did you know that 15% of Internet-using adults are on Pinterest? You need to reach out to this important (and growing) community! Pinterest has a great search feature, so why not use it? You don’t have to just find other things to pin. Search through pins in your industry. You’re bound to find users who could be potential brand advocates. There are also likely questions and comments on these pins that you can answer. Pinterest is also about communication, so make sure you are leveraging it the right way.
Expand your Profile + Pins
This might seem like a no-brainer, but a lot of brands are not utilizing the new tools that Pinterest offers to help your pins and boards get found on the platform. For instance, you can now include longer descriptions, links to your site and more in the new extended pin formats (and it will help with your conversion rates with traffic coming from the site):
Make Sharing Content Easy
Install the Pin It button on all your website pages, especially ones with a lot of visual content. Make it easier for people to share your content (hundreds of times!) by installing this button. Urge your followers and fans on other social channels to pin your content and make some of your boards collaborative so they can share on your boards. This will provide your brand a lot of user-generated content and will boost your engagement numbers.
Those are just three simple things you can do to ensure you’re using Pinterest in the best possible ways for your brand.