Before you start pinning away there are a few things you need to do so that you’re Pinterest business account is set-up for success. I have said this several times before, you may have the greatest images or products but if no one can find you on Pinterest then you’ll have to work even harder to make sales and who wants to do that – work smarter, not harder.
I will reveal a proven 3 step blueprint to help you build an optimized Pinterest profile for your business. This topic may not be as fun as looking through all the pretty images but this is an essential part of Pinterest success.
I see too many businesses and brands make huge mistakes when it comes to Pinterest SEO. What that means to me is they are not fully optimizing their Pinterest account. As a result they miss tons of traffic that could be, should be theirs.
Many are in such a rush to pin their hearts out while totally missing the fact that you need to apply proper SEO tactics in several key areas so that you will get found on Pinterest.
Related Resource from B2CWebcast: PR Hacking: How Ideas Spread And What Marketers Need to Know
Don’t you want to come up higher than your competition or first when your target audience searches for your product or service category? That is what SEO juice helps you do.
Just because you have a pretty picture doesn’t mean you’re all set and you don’t have to do anything else….wrong! So wrong! Just like on Google your goal is to have your website rank on the first page of organic search under your select key words it is the same within Pinterest for your Pinterest page.
One of your most important goals on Pinterest is to drive large volumes of traffic to your website and/or blog. Isn’t the whole point of having a website to attract visitors?
As a B2B service I consistently rank on the first page as Pinterest Expert and Pinterest consultant on Google. See how Pinterest has helped me rank first on the first page of Google as Pinterest consultant.
Here I also rank on the first spot on the first page of google as Pinterest Expert. These screen shots were taken on April 22nd. How I rank may differ from day to day but I have on been on the first page of Google consistently under Pinterest Expert and Pinterest Consultant for almost a year.
Guess what? You can have the same results too!
Remember that prospective customers find you during their searches online by typing keywords into their search bars. You want your Pinterest page and or web page to come up on the first page of the organic search results. Using specific keywords coupled with adding Pinterest category names whenever possible is critical for your success because it will increase your chances of being found and followed on Pinterest.
Watch this video tutorial below as I reveal the 3 areas on setting up your Pinterest page where you can apply such keywords and tactics.
After you watch the video tutorial go back and check to see if you have applied these SEO tactics and if not effort to make it right. It is soooo worth it.
If you make the effort to follow these 4 steps you’ll be ahead or most if not all of your competition even if you’re just starting out!
Over to you…
What else would you add to this?
If this is overwhelming for you and you feel like you are going around and around with Pinterest and not getting anywhere contact me to learn more about my Pinterest Marketing Course for Business.