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Are You Blogophobic? Recovery Step # 7: Measuring Content Marketing Results
(This is Part 11 in a blog series on understanding – and curing – Blogophobia: the Fear of Content Marketing”) In the previous post, BlogophobiaRecovery Step #6: Promoting Your Marketing Content, I talked... read more
Top NBA Teams in Social Media
The NBA Playoffs are approaching their frenzied peak. Some teams are capturing this momentum to drive up engagement across social media, and others are dropping the ball. Track Social is... read more
Why Fear Leads To Career Fouls
At Pegasus Media World, I publish an author who deals with the silent killer of success: FEAR. It’s the stealth nature of fear that makes it so dangerous. You don’t... read more
How to Turn Your Instagram Profile into a QR Code
We live in world and a social web that is a whirlpool of innovation and creativity. Every day via the blogs I read, the tweets that I glimpse and the... read more
5 Digital Law Lessons Learned at Suffolk
On April 13, I had the pleasure of attending a class at Suffolk Law School, “Social Networking Sites: Law, Policy & Practical Strategies.” Although it was a long day, it... read more
New Merchant Services Can Pay Off for Your Small Business
If your small business already accepts credit cards and other forms of electronic payments, you’re well aware of the many benefits offered by merchant services. What you may know less... read more
Multi-Touch Attribution for B2B Marketing: The Sophos Model
If you’re a B2B marketer, you’ve likely dealt with multi-touch attribution at some point. With a long, complex sales cycle, it can be difficult to accurately track and assign value... read more
How Big Data Changed Crime Fighting And Is Changing The Practice of SEO
In the mid 1990’s New York city Mayor Rudolph Giuliani introduced a technology-based crime measurement system called CompStat. The system enabled Police leadership, for the first time, to discern crime... read more
Kindergarten Teacher Earns $700,000 Selling Lesson Plans
Most teachers engage in a labor of love on behalf of their profession. Although they are contracted to work the same eight hours a day as everyone else, they spend... read more
Why the Facebook IPO Failed and Why Their Prospects Are Not Positive
4The answer is very simple: Buyers and Sellers. Resolved: The Facebook IPO was necessary for shareholders to cash out before you find out exactly what I am about to... read more
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What’s Behind Our Urge to Share on Social Media?
Most of us take Facebook at, well, “face” value – a social network that “connects people with friends and others who work, study and live around them,” as the site... read more
37 New Gadgets for 2012 that will Launch your Small Business into the 21st Century
Do you worry that your small business is lagging behind new technology? The digital divide isn’t all that difficult to cross, if you know where to start. Here’s a list... read more
Review: Ski Safari (iOS)
Penguins and yetis and eagles – oh my! I love the iPad, me – simple gameplay married inventive graphics seems to keep the platform rolling in new, fun ways to... read more
Loosening Your Prospect’s Status Quo is Demand Generation Job #1: Three Ideas for How to Do It
We’ve been Marketo customers almost since the beginning. In that time, we’ve seen our Marketing department’s impact on new business and closed deals nearly quadruple — without any significant staff... read more
Getting Employees To Internalize A Brand
4There is nothing marketing people love more than unveiling, with great fanfare, the company’s latest re-branding effort. Usually to the eye rolls of other department heads who suspect that marketing... read more
