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All Articles - Page 8
Appointment Setting Tips – Re-Establishing Credibility

Appointment Setting Tips – Re-Establishing Credibility

B2B Marketing

Being wrong the first time can hurt customer trust and it makes it harder to acquire the same customer in your appointment setting campaigns. This is bad for a number... read more

Appointment Setting Tips – Let B2B Prospects Create Their Menu

Appointment Setting Tips – Let B2B Prospects Create Their Menu

B2B Marketing

Creating good buyer expertise is a common objective for marketers, including B2B ones. So in the process of appointment setting, you’re essentially trying to get your customer in a real... read more

Common SEO Mistakes

Avoiding Common SEO Mistakes

There is a major buzz around SEO for marketers worldwide. However, some people never profit from their SEO attempts because they make some major mistakes. There are countless SEO mistakes... read more

Look The Part: Getting the Interview Dress Code Right

Look The Part: Getting the Interview Dress Code Right

It would be unfair to judge a person’s ability to do a job with how one looks, but sadly, looks do matter, and to land the right job you should... read more

Guide to Recruiting With Social Media

Guide to Recruiting With Social Media

You must join in the conversation Social recruitment is really about being social and having conversations. ‘Social media’ is just a collection of tools that help you have conversations online... read more


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When it is Time for a Website Redesign

When it is Time for a Website Redesign

Online Marketing

Maybe it’s been a couple of years since your last website redesign, or maybe you haven’t done a full out re-design since creating the website. Either way, if you haven’t designed... read more

3 Investments Your Business Should Be Making

3 Investments Your Business Should Be Making

B2B Marketing

When it comes to making business decisions that involve an investment, your boss’ bank balance might not be the biggest fan, but they will be worth every penny. As is... read more

Going to Market Every Day

Going to Market Every Day

Marketing

Over the past 10 years, I have seen a huge shift in the way companies need to approach their markets. It used to be that markeitng teams spent weeks and... read more

The Dawn of a New World of SEO Measurement

The Dawn of a New World of SEO Measurement

We are at the culmination of our series on getting the most out of your commercial content. We’ve discussed why using a full spectrum of content is important, how to... read more

Mobile Apps Drive Half of Time Spent on Digital

Mobile Apps Drive Half of Time Spent on Digital

Mobile & Apps

According to figures from May of this year, mobile platforms and devices such as tablets and smartphones account for 60% of total digital media time spent. That is up from... read more

Creating Company Blog Posts that Get Noticed

Creating Company Blog Posts that Get Noticed

Millions of companies all over the world are using blogs to promote their business. It is an easy way to share information, but your content should be outstanding to get noticed by... read more

Instagram: A Beginner's Guide

Instagram: A Beginner’s Guide

I don’t know about you but I have fallen in love with this social platform and it looks like many businesses have too. This popular app is known for the... read more

7 Best Practices for Using GIFs & Cinemagraphs for Business

7 Best Practices for Using GIFs & Cinemagraphs for Business

Content Marketing

GIFs and cinemagraphs are a fun and innovative way for brands to connect with their audience in the era of Tumblr, BuzzFeed and other media platforms attempting to hack the... read more

Top 10 Reasons iPhone 5S Is Better Than HTC One M8

Top 10 Reasons iPhone 5S Is Better Than HTC One M8

Mobile & Apps

Let’s be honest the HTC One M8 is a great phone and for all the tech specs except for a few we list, it trounces the outdated iPhone 5S. For... read more

A Case for Long-term Agency Relationships

A Case for Long-term Agency Relationships

Marketing

When a brand needs to innovate, test or validate new concepts, or simply needs to step outside the existing process of approval, agencies become that testing ground. When we look... read more