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All Articles - Page 7
Google Boosts SEO for HTTPS Sites

Google Boosts SEO for HTTPS Sites

Does your website need to adapt to Google’s new algorithm? Just when you think you’ve nailed Google’s Panda, Hummingbird and Pigeon updates and properly optimized your website content for these... read more

Google Authorship Dead. What Next? Is This Going To Impact Author Rank?

Google Authorship Dead. What Next? Is This Going To Impact Author Rank?

We added the authorship markup code to our sites. We linked to our Google+ profiles. We linked back from our Google+ profile to the profile on our site. Why were... read more

3 Questions That Will Strengthen a Product Value Proposition

3 Questions That Will Strengthen a Product Value Proposition

Strategy

The types of tech PR campaigns we do for our clients run the gamut. Whether it’s pitching a thought leader’s commentary around a news story, or promoting a spokesperson’s presence... read more

6 Tips for Selling Your Online Business

6 Tips for Selling Your Online Business

Strategy

There will be a time when you want to sell your online business. The process of selling your business is complex, which is why we have asked the brokers from... read more

Is “Hello Kitty Not A Cat” A Branding Campaign?

Is “Hello Kitty Not A Cat” A Branding Campaign?

Branding

1

The recent talked about news is that the famous Hello Kitty is actually a cheerful and happy little girl living in London with her family. And she has a cat... read more

Four Barriers That Stop Your Prospects from Becoming Customers!

Four Barriers That Stop Your Prospects from Becoming Customers!

Strategy

There are three primary objectives of a marketing campaign: Find qualified prospects (potential buyers). Create desire within these prospects to purchase your product or service. Remove all barriers to the... read more

When a TV Show Finds Fans on YouTube, Worlds Collide

When a TV Show Finds Fans on YouTube, Worlds Collide

Using the BBC shows Doctor Who and Sherlock as examples, we illustrate what happens to television, both the narrative universe and the footage itself, when fans get involved on YouTube.... read more

Sales Process – It Must Mirror the Customer’s Buying Process

Sales Process – It Must Mirror the Customer’s Buying Process

Sales Management

In the last ten years a substantial amount of time, effort, and money has been devoted to discussing the sales process. Listen to a conversation about the sales process and... read more

Influence Marketing: Filters On The Rise

Influence Marketing: Filters On The Rise

Marketing

Since the dawn of consumerism, filters have been influencing buyers’ purchasing decisions by narrowing buyer options to simplify the process of choosing a product or a service from a pool... read more

Developing A Unique Selling Point

Developing A Unique Selling Point

Strategy

How does your business stand out among your competitors? What makes you different? If you can’t quickly answer those questions, you may be starting or running a business without a... read more

4 Keys to Unlock The Value of Mobile: Go the Responsive Design Route

4 Keys to Unlock The Value of Mobile: Go the Responsive Design Route

Mobile & Apps

Consumers are rapidly migrating to mobile, and expecting the same user experiences and capabilities they have on desktop via tablet and smartphone. Consider the following statistics: 25% of mobile consumers... read more

Email Marketing Should Be Even More Personal

Email Marketing Should Be Even More Personal

Email Marketing

Email marketing personalisation is focusing on the wrong kind of being personal We have all had emails addressed to “Dear Firstname”, where the hapless marketer has inserted a “personalisation” code... read more

Are You Ready for a Chief Data Officer?

Are You Ready for a Chief Data Officer?

Big Data

By now, everyone knows that there is huge potential in data. From reducing costs by improving quality, to enriching existing products and services by informationalizing them, to innovating by bringing big... read more

Defining Thought Leadership in a Business Blog

Defining Thought Leadership in a Business Blog

As our communication campaigns increasingly address SEO and particularly organic search, thought leadership becomes even more important. Here’s what I mean and why it’s important to put yourself out there.... read more

5 Benefits Every B2B Data Provider Should Have

5 Benefits Every B2B Data Provider Should Have

Big Data

If it weren’t for our partnerships with B2B data providers, I would be lost. They make my days easier in so many ways. Whether a rep needs a fresh new... read more