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All Articles - Page 7
Why Has Facebook Dropped Its 20% Text Limit On Ads?

Why Has Facebook Dropped Its 20% Text Limit On Ads?

2

In the past, you may have noticed that when you promote a post on Facebook, if your image has more than 20% text, your promoted post will be declined. I... read more

Axis Bank Strengthens Brand Belief With ‘MyIdeaOfProgress’

Axis Bank Strengthens Brand Belief With ‘MyIdeaOfProgress’

World News

Axis Bank, the third largest private sector bank in India, is further strengthening its brand philosophy with ‘MyIdeaOfProgress.com’. Having chosen to be encouraging partners in the journey of our lives,... read more

social media marketing is big business

Here’s Why Social Media Marketing Is Big Business

Marketing technology bandwagons are a great thing, especially when businesses can get in front of them. From the first companies in the 90’s Dot-Com boom to the first campaign on... read more

What’s in a Detailed Buyer Persona Anyway?

What’s in a Detailed Buyer Persona Anyway?

Marketing

Buyer personas are only as useful as the information you collect during buyer interviews, so it’s critical that what you capture and document in your personas is valuable to your... read more

4 Essential Questions to Ask Before Buying a Business Software

4 Essential Questions to Ask Before Buying a Business Software

BrandViews / GetApp

Today, Salesforce.com (NYSE: CRM) is the global leader in providing customer relationship management software to companies both large and small. However, the company wasn’t so big in 2002 when I... read more


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Agile? Social? Project Management Apps For You To Keep Up With Trends

Agile? Social? Project Management Apps For You To Keep Up With Trends

BrandViews / GetApp

People change their minds. People move around. A lot of earlier project management assumed that neither happened. But the web has opened up new vistas of choice and has linked... read more

Can Small Businesses Improve Customer Service with a Help Desk Solution?

Can Small Businesses Improve Customer Service with a Help Desk Solution?

Small Business

Let’s imagine that three people decide to start a company. Market buzz was slow to grow but before long this up and coming company developed a solid reputation for itself... read more

The One Thing You Must Do Before Data Deduplication

The One Thing You Must Do Before Data Deduplication

Big Data

CRM data deduplication is like an equation waiting to be solved. Just like a high school math, the more variables you know the values for, the easier the problem is to solve.... read more

Social Media Fails: Facebook Facial Recognition At Its Finest

Social Media Fails: Facebook Facial Recognition At Its Finest

Facebook thinks my little daughter is a man named Bill. It’s true. I posted a photo just the other day of her going down a homemade waterslide at our family... read more

How to Use the New Twitter Analytics for Business

How to Use the New Twitter Analytics for Business

Businesses are using social media to increase customer engagement and drive business goals. As social media efforts increase, so does the need to measure ROI, which means understanding the analytics... read more

32 Free (& Almost Free) Content Marketing Tools

32 Free (& Almost Free) Content Marketing Tools

Content Marketing

Marketers get by with a little help from their friends – well let us introduce you to 32 new content marketing friends to help make your job a little easier.... read more

The Essential Keys to Proactive Sales Pipeline Management

The Essential Keys to Proactive Sales Pipeline Management

Sales Management

Talk to almost any CEO of a technology-based, B2B-focused business and you’re likely to hear concerns about the size of their sales pipeline, the accuracy of their sales forecasts and... read more

12 Content Marketing Metrics & Reports For Long-Term Success

12 Content Marketing Metrics & Reports For Long-Term Success

There are many tools out there that allow you to track a variety of metrics, but that doesn’t mean all of that data is useful. A number of them are vanity... read more

sms versus email marketing

SMS Versus Email Marketing

Digital Marketing

Both SMS and Email marketing are important tools in today’s marketing mix. While both are valuable they serve different purposes, and it is important to know which tool to use... read more

5 Killer Resources To Help You Dominate LinkedIn

5 Killer Resources To Help You Dominate LinkedIn

Optimize Your LinkedIn Personal Profile and Business Page Each time I get a connection request via LinkedIn, the first thing I look at is the sender’s profile, especially if I... read more