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Once They’ve Arrived: Converting Online Leads to Sales
The goals of SEO are similar to other kinds of advertising: it’s about getting people to figuratively step into your store – or lead generation. The next important step is... read more
Be Human In Marketing
One of the things I like best about my current position is that I can look out from behind my desk and see the front desk interactions, the office and... read more
Marketing Communications Managers Must Know the Sales Quotas!
How can marketing communications managers know how much interest to generate if they don’t know their salespeople’s quotas? Ask any group of marketing communications managers, exhibits managers or even marketing... read more
Are You Ready For… Disruption???
Often in the digital world, we talk about “disruption.” You may ask “what is disruption?” I thought I would shed a little light… Disruption is anything that interferes with (or... read more
General Electric Looks Like It’s Becoming The Shareholder-Friendly Company It Once Was
General Electric (GE) was once revered as one of the bluest of all blue-chip companies in the world. During its glory days, GE was respected as an industrial conglomerate that... read more
Music Media, From Vinyl To Bitstreams [Infographic]
Because the post on music discovery is one of our most popular articles ever, I thought this beautiful infographic from IndigoBoom would be of interest. Selling music beyond first became... read more
The Content Marketing Pyramid: Are You Hungry for Content?
From 140-character tweets to 14,000-word print books, most content marketers now understand the value of producing content of varying lengths and format. But those that try to churn out equally... read more
5 Tips to Integrate Mobile in Your Lead Management Strategy
When implementing a lead management strategy, marketers are challenged to find the most effective ways to engage and remain top of mind with their target audiences. Today, no other device... read more
Top Content Marketing Mistakes Many Businesses Make
Many brands are finally having an “a-ha” moment when it comes to content marketing. Although we’re making great strides in changing mindsets from traditional old-school marketing, there are still many... read more
How to Craft the Most Sharable Tweet
There’s no secret handshake or book to read. Twitter is a managable tool and you already posess all you need to craft the perfect tweet. With that in mind, all... read more
Video Content Marketing: How to Make People Comfortable On Camera
If you’ve been following the Brand & Capture blog, you’ve likely noticed an increase in video. We’re now shooting, editing and uploading Kuno Clips, which are bite-sized videos of the... read more
There Are Vendors and There Are Partners
Pursuing a relationship with a strategic vendor is hard to navigate. The goal is often to find the perfect vendor that works more as a partner than simply, you sell... read more
Tumblr: The Internet’s Very Own Awkward Teenager
In the never-ending fight to stay relevant, Yahoo! has made the interesting move of buying Tumblr, a six year old social blogging site, popular with teenagers and young adults as... read more
How to Use the New Flickr for Search
Within hours of the announcement of Yahoo!’s blockbuster purchase of Tumblr for $1.1 billion, they made another bold announcement that probably made a lot more users happy. Flickr, one of... read more
Interest of One Trillion Dollars a Year on National Debt in the Cards
Looking at the monthly budget statement from the Department of the Treasury, in fiscal 2013, year-to-date (that’s October 2013 to this April), the U.S. government has already paid interest of... read more
