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The Future of Digital Marketing According to the Giants

The Future of Digital Marketing According to the Giants

Digital Marketing

Google, Yahoo! and Microsoft have been making acquisitions that could change the way digital marketing is done in the near future. What seemed to be objects of science-fiction books and... read more

When Social Media Doesn't Work

When Social Media Doesn’t Work

As powerful as social media is when it comes to helping you raise brand awareness, engage followers and prospects, and even grow revenue over time, it doesn’t work for everyone.... read more

How To Attract Action To Your Blog Posts

How To Attract Action To Your Blog Posts

If you are creating blog posts on a regular basis don’t you want to make sure you are receiving the maximum benefit for your hard work and effort? You should... read more

Content Marketing - Is Longer Really Better?

Content Marketing – Is Longer Really Better?

Content Marketing

Without a doubt, this is one of the most frequent questions I get in emails, on forums, and during my Content Consultations. It seems like everyone out there wants to know... read more

In Q2, Facebook Drove 23.39% of Overall Visits to Sites (Report)

In Q2, Facebook Drove 23.39% of Overall Visits to Sites (Report)

  Facebook is the social network to end all social networks. At least, we have a bit of evidence to support that claim. In the 2nd Quarter 2014 edition of... read more


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Why Financial Brands Should Actively Engage With The Latino Community

Why Financial Brands Should Actively Engage With The Latino Community

BrandViews / gyro

Many Americans find themselves unprepared for retirement or for an unexpected event. From saving for retirement and planning for life’s unexpected events, to protecting what’s been earned over years of... read more

Improve Customer Service by Empowering Your Employees

Improve Customer Service by Empowering Your Employees

Customer Experience

“The vision is really about empowering workers, giving them all the information about what’s going on so they can do a lot more than they’ve done in the past.” –Bill... read more

What Is Your Social Media Personality Type? Take These 5 Quizzes To Find Out

What Is Your Social Media Personality Type? Take These 5 Quizzes To Find Out

BrandViews / Buffer

Whenever I find myself doing research for new social media tips, the studies and resources I find are always fascinating. Not only is the intense depth of academia inspiring, the... read more

You Are a Topic at Your Employees’ Dinner Tables

You Are a Topic at Your Employees’ Dinner Tables

Leadership

The transition from individual contributor to management is probably a bit selfish for almost everyone. In that moment when your responsibilities and title change, you will naturally focus your attention... read more

The Social Media Fallacies That Are Hurting Your Business

The Social Media Fallacies That Are Hurting Your Business

Let’s face it, there are a few misconceptions about how to use social media. Some people think it’s useless, while others go hog wild with their posting strategies. In this... read more

Desktop Tool for Instagram Marketing Management: Schedugram

Desktop Tool for Instagram Marketing Management: Schedugram

Does your business use social media marketing as part of your online marketing strategy? Have you felt limited by the “mobile app only” option for Instagram? If so, then I’ve... read more

‘Star Wars: Episode VII’ Plot Leak And X-Wing Video Drive Fans Crazy

‘Star Wars: Episode VII’ Plot Leak And X-Wing Video Drive Fans Crazy

The excitement around Star Wars: Episode VII reached fever pitch today as two huge pieces of information came to light. The first, an official video showing J.J. Abrams with a... read more

Beyonce Shares ‘Fifty Shades Of Grey’ Teaser Trailer

Beyonce Shares ‘Fifty Shades Of Grey’ Teaser Trailer

Fifty Shades Of Grey fans have been eagerly waiting their first glimpse of Anastasia Steele and Christian Grey in the the film adaptation of E.L. James’ erotic novel. We’ll have... read more

10 Ways to Empower Channel Partners and Drive Sales Growth

10 Ways to Empower Channel Partners and Drive Sales Growth

Sales Management

One of the most common misconceptions among B2B manufacturers is that their channel partners will create demand for their products. The reality is that the demand generation responsibility rests almost... read more

Valuable Inside Recruiter Tips for Your Job Search

Valuable Inside Recruiter Tips for Your Job Search

Human Resources

One of the first things executive recruiters do when we kick off a new search assignment is to develop a Search Strategy. Once we complete the Recruitment Profile (a.k.a. Job... read more