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All Articles - Page 7
How to Reach Your Target Audience With LinkedIn: Advertising, Analytics, and Call Tracking

How to Reach Your Target Audience With LinkedIn: Advertising, Analytics, and Call Tracking

What is it that sets LinkedIn advertising apart from Facebook, Twitter, and other paid social network advertising? In my opinion, it is the ability to directly target the decision-makers you... read more

Your Double Life and Your Lead Generation Campaign

Your Double Life and Your Lead Generation Campaign

Strategy

The idea of having a double life sounds like the worst one you could have as part of a lead generation strategy. Yet, despite this, plenty of sales professionals engage... read more

8 Questions in Customers’ Heads That Impact Customer Retention

8 Questions in Customers’ Heads That Impact Customer Retention

Customer Experience

By now, you know how important customer retention can be to the future of your business. You know that acquiring new customers costs five times as much as retaining the customers... read more

Discover Pinterest: Behind The Scenes

Discover Pinterest: Behind The Scenes

Recently, I had the chance to attend Pinterest’s first tech meetup launch and talk hosted at Pinterest HQ, Discover Pinterest. While I wasn’t sure exactly what to expect, I was... read more

Your Economics Career: Exploring Opportunities and Options

Your Economics Career: Exploring Opportunities and Options

Human Resources

Thanks to ever-changing financial regulations and the increasingly complex global economy, the demand for economists is growing, especially in the scientific, professional and management consulting areas. Although the opportunities are... read more

Negative Comments – When is No Response the Best Response?

Negative Comments – When is No Response the Best Response?

Public Relations

1

As a general rule of thumb, most PR and marketing pros recommend always responding to comments, even if they’re more critical than constructive, in order to get ahead of the... read more

This Guy High-Fives New Yorkers As They Hail Cabs

This Guy High-Fives New Yorkers As They Hail Cabs

If you have ever hailed a cab in New York City you know the routine. You stand on the sidewalk or nearly in the middle of the street, raise your... read more

Content Marketing Evolution At Content Marketing World

Content Marketing Evolution At Content Marketing World

Content Marketing

This was my third consecutive Content Marketing World (this was the fourth edition of the show), and I couldn’t help but notice a pretty radical shift from years past. Once... read more

Red Band Society Is The Show To Watch This Season, Or Not?

Red Band Society Is The Show To Watch This Season, Or Not?

1

Red Band Society is the newest show to start up a season on FOX, and it has already sparked a controversy.  If you take a look at Twitter, on #RedBandSociety,... read more

Four Things I Learned That One Time I Got Let Go

Four Things I Learned That One Time I Got Let Go

Human Resources

1

Once upon a time there was a girl who was a rock star at work. She just got promoted, got a killer mid-year review, and her customers loved her. Then,... read more

3 Ways To Use Content Marketing As A Business Owner

3 Ways To Use Content Marketing As A Business Owner

Content Marketing

Content marketing is the sum of all online campaigning for businesses. This includes Facebook pages, Yelp reviews, Twitter, blogs, websites, online menus, locations on Google Maps, and anything else that... read more

Finding Your Fans on Reddit

Finding Your Fans on Reddit

Trends & News

Despite its anti-corporate, anti-ad attitude, Reddit finds itself raided by businesses all the time. At any time you can hop on and find accounts that are pretty obviously business owned.... read more

‘Everyone’ Is Not A Demographic: A Guide To Target Markets For Small Businesses

‘Everyone’ Is Not A Demographic: A Guide To Target Markets For Small Businesses

Small Business

If you run a small business, maybe you have an idea of your target market. However, a vague idea is not enough to compete in today’s ruthless business environment. Without... read more

Are You Guilty of These Marketing Word Crimes?

Are You Guilty of These Marketing Word Crimes?

Marketing

We’ve all done it. In an effort to craft a quick email, we commit a marketing word crime. You know what we’re talking about. From using trendy words like “epic”... read more

9 Reasons Your Emails Get Rejected

9 Reasons Your Emails Get Rejected

BrandViews / Marketo

It’s email dating 101: there’s nothing worse than waking up, checking your email, and find that annoying email from last night – trying to get back into your inbox for... read more