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All Articles - Page 5
Sales & Marketing Alignment: A Pragmatist’s View

Sales & Marketing Alignment: A Pragmatist’s View

BrandViews / Act-On

The term sales and marketing alignment is at the top of today’s Business Buzz Words list, as evidenced by the sheer magnitude written on the topic. (A quick search returns... read more

Build Your Digital Marketing Strategy With Constructive Business Goals

Build Your Digital Marketing Strategy With Constructive Business Goals

Digital Marketing

As soon as you decide to take a more active approach to website design and development, you’ll find yourself ahead of many of your competitors. The most common phone call... read more

Digital Business: Moving Online Visitors Through The Sales Funnel

Digital Business: Moving Online Visitors Through The Sales Funnel

Digital Marketing

Question: We know that a lot of people stat the buyer’s journey online, but how can we move prospects through the sales funnel online other than just shameless self-promotion? First... read more

Do You Really Need to Understand the Guts of an Ethernet Switch?

Do You Really Need to Understand the Guts of an Ethernet Switch?

Tech & Gadgets

This week I read a perfectly reasonable article by Tom Hollingsworth, which then deteriorated in the comments section to a “you don’t know how a switch works” exchange. Both participating... read more

Gauging Results of Your Online Marketing Efforts

Gauging Results of Your Online Marketing Efforts

Online Marketing

Starting an online marketing campaign is only the first step in the process. It is a great idea to start an online marketing campaign if your target audience will use... read more


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Social Media Strategy: How Much Time Does a Good Strategy Really Take?

Social Media Strategy: How Much Time Does a Good Strategy Really Take?

BrandViews / Buffer

I have a blog post to write. This blog post, to be exact. And in the course of researching, outlining, writing, editing, and writing some more, I also have other... read more

Can You Have the Career of Your Dreams?

Can You Have the Career of Your Dreams?

Strategy

I have several quotations on the wall in my office that I point out to my clients. In my previous two posts I discussed these two: “Life isn’t about finding... read more

Global Cloud Computing Service Market Expects to Reach $555 Billion Worth by 2020

Global Cloud Computing Service Market Expects to Reach $555 Billion Worth by 2020

Cloud Computing

The global cloud computing service, as an emerging computing technology that enables both IT infrastructure and software to be delivered directly over the Internet has been in the significant growth... read more

Social Trust Factor: Ignite Online Business Results by Establishing Trust and Authority

Social Trust Factor: Ignite Online Business Results by Establishing Trust and Authority

Podcasts

Many marketing and business leaders spend months developing an integrated online platform, brand architectures, message platforms, social media strategies and plans, logos, and more. They launch their business or new... read more

Why Content Marketing Is Like A Dinner Party

Why Content Marketing Is Like A Dinner Party

Content Marketing

1

If you’ve ever hosted a dinner party, you know that it’s comprised of great recipes along with a little bit of art, timing and technique. Combining the ingredients to create... read more

Dick Costolo, Twitter CEO — India A Key Business Market In The Next 5 Years

Dick Costolo, Twitter CEO — India A Key Business Market In The Next 5 Years

Twitter had a strong earnings in Q2 2014. Not only has it made money but the ongoing criticism of failing to lure users has also taken a back seat. In... read more

How To give a Brilliant Speech – Tips On Delivery

How To give a Brilliant Speech – Tips On Delivery

Communications

If you have prepared your talk well and memorised the key points then you are ready to give a great performance. And it is a performance. Giving a talk should... read more

3 Vital Pieces Of A Solid Customer Experience Foundation

3 Vital Pieces Of A Solid Customer Experience Foundation

Customer Experience

According to this infographic from Parature, it takes 12 positive customer experiences to make up for one negative experience. What exactly is the “customer experience” and who contributes to the... read more

What You Don’t Know about Your B2B Prospects Can Kill You:  A Case History

What You Don’t Know about Your B2B Prospects Can Kill You: A Case History

B2B Marketing

Commonly, when building a B2B campaign, companies identify the executives involved (or whom they would like to be involved) in the decision making process and build messaging from there, focusing... read more

The First Step to Success in Social Marketing

The First Step to Success in Social Marketing

I have figured out the key to success for social media marketing! Sounds like some slimy sales pitch you’d hear on TV, right? Well, maybe so, but after some years... read more