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Content Marketing Institute's Robert Rose: Marketers Get Strategic With Content, Planning

Content Marketing Institute’s Robert Rose: Marketers Get Strategic With Content, Planning

Content Marketing

Businesses are creating more content than ever before, but they’re still struggling with content marketing both from a workflow and revenue standpoint. ScribbleLive has launched a multi-part series into content... read more

Facebook Message and Expelled Son

Mom’s Personal Facebook Post Gets Son Expelled From School

Ashley Habat is claiming that her 4-year-old son was expelled from his preschool because of a personal post she placed on her private Facebook page. Habat tells WJXT News that she didn’t... read more

A Look At Retale Window Shopping Mobile App

A Look At Retale Window Shopping Mobile App

Mobile & Apps

India has an enormous appetite for window shopping and that explains the innovative ways in which stores showcase their wares and best offers. ‘Window shopping’ is such a social activity... read more

Why Recent College Grads Should Consider a Career in PPC

Why Recent College Grads Should Consider a Career in PPC

Online Marketing

How I Stumbled Into PPC It was the first day of my Spring semester internship at one of the big advertising agencies here in Boston. In the application process I... read more

Google Pigeon – The Latest Algorithm Update

Google Pigeon – The Latest Algorithm Update

The latest in a long line of Google updates, both minor and major, the Pigeon update was rolled out on July 24, 2014 for results in US English. It has... read more

Growing Your Business with Google Analytics

Growing Your Business with Google Analytics

Online Marketing

Summer vacation is over. To get into the back-to-school spirit, we decided to hold a short lesson on Google Analytics. Here you’ll find some basics of analytic tool that every... read more

Keywords – The Key to Reducing Your PPC Costs

Keywords – The Key to Reducing Your PPC Costs

Online Marketing

Keywords are the words or phrases that online users type into a search engine such as Google, Yahoo, or Bing.  These search engines than respond with pages of choices for... read more

Times Of India Tweaks Social Media Policy – Employees To Have An Official Account With The Company Having Access

Times Of India Tweaks Social Media Policy – Employees To Have An Official Account With The Company Having Access

World News

Print is surely feeling the tremors of digital in the country. Before it is too late Bennett, Coleman and Company Ltd (BCCL)—India’s largest media conglomerate and publisher of the Times... read more

Rest and Relaxation: Your Sales Execution Secret Weapon

Rest and Relaxation: Your Sales Execution Secret Weapon

Sales Management

R & R – one underutilized letter (used twice) that packs a ton of necessity. While rest and relaxation isn’t always readily available in the U.S. (our friends in Europe... read more

Facebook Algorithm Updates? Time To Rethink Your Social Strategies

Facebook Algorithm Updates? Time To Rethink Your Social Strategies

Earlier this week, Facebook announced changes to the algorithm that drives News Feed. They’re making changes that will stop favoring click-bait headlines that users might only stay on for a... read more

Ways To Master Customer Service Within The Social Media Space

Ways To Master Customer Service Within The Social Media Space

Customer satisfaction is undoubtedly one of the most important feats for any business. At the end of the day it could arguably be THE most important thing to the success... read more

3 Ways to Treat Donors Like More Than Just ATMs

3 Ways to Treat Donors Like More Than Just ATMs

Non-Profit Marketing

I had lunch with a friend several weeks ago who just started a new job at a well-known nonprofit organization in town. He recounted a story of meeting with a... read more

10 Secrets to Successful Guest Blogging

10 Secrets to Successful Guest Blogging

Podcasts

Listen Now: Can’t access the player? Subscribe on iTunes or Stitcher, or subscribe to the RSS feed Welcome to Episode 85 of the Content Marketing Podcast! If you joined us... read more

Why Should I Have A Small Business Blog (Part 2) – Recycling Content

Why Should I Have A Small Business Blog (Part 2) – Recycling Content

Small Business

Part two of our series on small business blogging builds on the topics covered in our first ‘Why Should I Have A Small Business Blog?‘ article. Just to re-cap, blogs... read more

4 Experts On What Makes A Successful Chief Content Curator

4 Experts On What Makes A Successful Chief Content Curator

BrandViews / NewsCred

A successful content marketing strategy that scales requires a mix of curation and creation. Some companies hire people to take on both roles, while others separate them into two different... read more