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Put The Marketing Back Into Content Marketing

Put The Marketing Back Into Content Marketing

Content Marketing

Chew On This Alternative Title for This Post: Why Content Marketing Should be Re-Named Marketing with Content. Rare is the company these days that isn’t participating in some kind of... read more

The Big Mistake in Starting a Branded Community (And How to Fix It)

The Big Mistake in Starting a Branded Community (And How to Fix It)

Branding

When you’re starting out with building a corporate community there is an important step you need to take, that of defining business objectives. Without being clear on your objectives it’s... read more

3 Reasons Why “Above The Fold” Isn’t Ideal For Online Content

3 Reasons Why “Above The Fold” Isn’t Ideal For Online Content

BrandViews / Atomic Reach

There are two basic types of newspaper format: tabloid and broadsheet. Audiences want tabloids that are full of easy-to-read sensationalistic headlines about celebrity gossip and outrageous stories about “bat boys“.... read more

7 Features To Help You Build Authority On LinkedIn

7 Features To Help You Build Authority On LinkedIn

Admittedly, LinkedIn might not be the most fun of all the social platforms out there. It is, however, one of the most useful. I learned to love LinkedIn while I... read more

Confused? The Difference Between Desk.com and Salesforce Service Cloud

Confused? The Difference Between Desk.com and Salesforce Service Cloud

BrandViews / GetApp

Do you think deciphering the difference between the myriad help desk software and customer support apps is a herculean task? Well, I won’t be arguing with you. There are a... read more

The Iceberg School of Problem-Solving

The Iceberg School of Problem-Solving

Strategy

In business, lingering problems rarely have a single or simple solution. That’s why they linger. Many problems are relatively unambiguous and easily understood by the people who deal with them... read more

Does Content Marketing Really Have a Confidence Problem?

Does Content Marketing Really Have a Confidence Problem?

Content Marketing

You’ve seen the CMI content marketing research stat: only 42% of B2B marketers believe they are effective at content marketing. Often, it is paired with a statistic like 93% of... read more

Here’s How Using Google Analytics Incorrectly Can Hurt

Here’s How Using Google Analytics Incorrectly Can Hurt

Online Marketing

“Daddy, where does bad data come from?” I’ve written before about how much trouble businesses can get in when they use data badly. You know X, you think X means Y,... read more

Here Are the Answers to Your Email Testing Questions

Here Are the Answers to Your Email Testing Questions

Email Marketing

The science of email testing: It’s a topic a lot of marketers struggle with for a variety of reasons: There’s no time to do it in an already hectic schedule,... read more

7 Key Ways Marketers Should Leverage Product Advertising

7 Key Ways Marketers Should Leverage Product Advertising

Marketing

Consumer behavior tends to be highly volatile, so the ability to quickly recognize shifts and adjust ad campaigns is highly valuable. Retailers with this advantage can act nimbly and better... read more

Rockin’ Google’s Universal Analytics: Step-by-Step Guide

Rockin’ Google’s Universal Analytics: Step-by-Step Guide

Online Marketing

Are you rockin’ Google’s new Universal Analytics? Even Yoast (creator of my favorite WordPress Analytics plugin) finally supports Universal Analytics, so there’s no excuse. Universal Analytics provide access to enhanced... read more

Storytelling In Content Marketing: A Collaboration With Your Audience

Storytelling In Content Marketing: A Collaboration With Your Audience

BrandViews / DigitalRelevance

At the recent Content Marketing World 2014, actor Kevin Spacey spoke as the closing night’s headliner about the importance—not of conversions or metrics—but of stories. When it comes to everything... read more

The State of Social CRM: The Four Best Apps of 2014

The State of Social CRM: The Four Best Apps of 2014

BrandViews / GetApp

Customer relationship management (CRM) is in a constant state of flux. As of late, CRM has taken on a decidedly social slant as the line between social media marketing and... read more

How To Evaluate And Optimize Your Best Social Media Content: 5 New Methods To Try Today

How To Evaluate And Optimize Your Best Social Media Content: 5 New Methods To Try Today

BrandViews / Buffer

We share, share, share to social media. How can we tell what works? This is a question I ask myself each week as I review the Buffer social media stats.... read more

6 Blogging Mistakes You Need To Fix To Get The Results You Want

6 Blogging Mistakes You Need To Fix To Get The Results You Want

Is your blog generating the results you want? Results as in subscriptions, leads or sales, not just traffic, social shares and mentions on the web. Let me take a guess:... read more