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All Articles - Page 4
Data Circle

Is Customer Data Integration Vital to Business Success?

Big Data

In today’s economy, it is imperative to put the customer at the heart of the business; treating each customer as an individual to maximise lifetime value, coupled with the ability... read more

Is Microsoft Charging You for an Upgrade? 5 Reasons Why Now is the Time to Change Your ERP System

Is Microsoft Charging You for an Upgrade? 5 Reasons Why Now is the Time to Change Your ERP System

Tech & Gadgets

Don’t sleepwalk into software and PC upgrades – learn why now is exactly the best time to get big savings and supercharge your performance with a new ERP system. Software... read more

In-Store Tablets: Gimmick or Genius?

In-Store Tablets: Gimmick or Genius?

Tech & Gadgets

The tablet has changed the way we interact with technology for ever – could it do the same for the retail sector? Since Apple first unveiled the iPad back in 2010,... read more

Man receives SMS order notification

Why SMS Marketing is Catching the Eye of Online Stores as Mobile Commerce Grows

Mobile & Apps

Shopify’s recent revelation that mobile eCommerce traffic has overtaken desktop for the first time was news to many – but to others, like us chatty bunch here at FireText, it was a... read more

The Customer-Centric Competitive Advantage in Marketing

The Customer-Centric Competitive Advantage in Marketing

Customer Experience

Let’s be honest, self-centeredness is an ugly trait – not just for people, but for businesses as well. Perhaps that’s why we see so many organizations taking active steps to... read more

Why Brands Need Mobile Apps

Why Brands Need Mobile Apps

Mobile & Apps

One of the biggest chal­lenges for brands at the moment is the new mul­ti­screen world, which presents great oppor­tu­ni­ties for mar­keters, but also poses challenges. An excel­lent way to engage with... read more

5 Overlooked Mistakes That Are Destroying Your Credibility

5 Overlooked Mistakes That Are Destroying Your Credibility

Strategy

There are huge advantages to doing business online. It’s easier than ever before to reach prospects all over the world and systematically work them through your sales funnel. But operating... read more

What Great Social Customer Service LOOKS Like

What Great Social Customer Service LOOKS Like

Customer Experience

When we think about great customer service, we have a clear vision of what that looks like: Happy, friendly, smiling salespeople. Enthusiastic staff with lots of energy. Customer service representatives... read more

Mayweather Vs. Maidana II Will Be An All Out Brawl

Mayweather Vs. Maidana II Will Be An All Out Brawl

The undefeated, self proclaimed boxing villain, Floyd Mayweather Jr. (46-0, 26 KO’s) will have to prove to the world tonight that he didn’t slip by Marcos Maidana in a rematch.... read more

Why the RFP Process Needs Technology

Why the RFP Process Needs Technology

Tech & Gadgets

It may have been different a few years ago, where the traditional way for the RFP process worked, sending emails, checking spreadsheets, waiting for that email to come through, but... read more

If You Assume Older Web Users Will Never Catch Up, Think On!

If You Assume Older Web Users Will Never Catch Up, Think On!

Strategy

During my research about older web users, I came across this fabulous infographic from the blog post 10 Reasons Grandpa Is Cooler Than You and I just had to share... read more

Technology...Would You Give it Up for 90 Days for Millions?

Technology…Would You Give it Up for 90 Days for Millions?

Tech & Gadgets

5

Technology…what are your thoughts about giving it up for 90 days to acquire millions? What am I talking about?  Recently, I saw a post on Facebook that suggested people give... read more

Challenges of the Multiscreen World

Challenges of the Multiscreen World

Customer Experience

Mul­ti­screen has become the buzz­word in the dig­i­tal mar­ket­ing indus­try. Indeed, in today’s world, con­sumers are mul­ti­screen junkies, spend­ing most of their time shift­ing from device to device.  Con­sumers do... read more

analyzing 100 sites

Uberflip Analyzed 100 Marketing Software Blogs

1

How great is the experience when browsing content these days? To answer this question, the Uberflip marketing team visited 100 sites and analyzed their blog or resource center to get... read more

Recruiting Tips: 4 Ideas to Improve Hiring Efficiency

Recruiting Tips: 4 Ideas to Improve Hiring Efficiency

Human Resources

Recruit, interview, hire, repeat. I don’t have to tell you just how exhaustive hiring new talent can be. Without solid processes in place, hiring new employees can be delayed or... read more