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How To Measure PPC ROI With Website Call Conversions

How To Measure PPC ROI With Website Call Conversions

Online Marketing

After 7+ years of working within the Google AdWords system, I’ve seen a lot of changes both good (Ad Extensions) and not-so-good (Enhanced Campaigns). What makes PPC advertising so important... read more

Why I Like the Like Facilities in WordPress

Why I Like the Like Facilities in WordPress

Whenever WordPress does an update that delivers a little extra now and again, I’m always agreeably surprised. This particular one was particularly pleasant – it is the like feature in... read more

5 Signs You’ve Run Your Campaign Into the Ground

5 Signs You’ve Run Your Campaign Into the Ground

Public Relations

When your current campaign started, things were great. Customers were responding and you were bringing in new fans at an almost alarming rate. At some point, though, the fairy tale... read more

Cold Weather Alert: It’s Time To Warm Up Your Content Marketing Strategy

Cold Weather Alert: It’s Time To Warm Up Your Content Marketing Strategy

Content Marketing

This morning I did something I hate to do: I had to warm up my car. As I walked to my car in the darkness that is 6:30 a.m. on... read more

Kris Jenner Talks Bruce Jenner Dating Her BFF: 'I Just Want Him To Be Happy'

Kris Jenner Talks Bruce Jenner Dating Her BFF: ‘I Just Want Him To Be Happy’

Entertainment

Rumors have recently circulated around the web that Bruce Jenner is currently dating ex-wife Kris Jenner’s best friend. On Monday morning the reality TV momager visited with Hoda Kotb on The... read more

The One Segmentation Rule You Should Be Using All the Time

The One Segmentation Rule You Should Be Using All the Time

Content Marketing

As an email marketer, you’re only as good as the quality of your list. If your list quality is poor, it stands to reason the results of your email marketing... read more

10 Ways To Create Contagious Content for Your Social Media Marketing

10 Ways To Create Contagious Content for Your Social Media Marketing

Content Marketing

Do you want to create posts that people can’t but share? Do want to maximize the social media ROI for your posts and stand out among the sea of content... read more

5 Key SEO Points Every Decision Maker Needs To Understand

5 Key SEO Points Every Decision Maker Needs To Understand

After speaking with several high ranking executives throughout several large corporations we realized that the majority of these CEOs simply don’t really understand SEO in terms of the big picture.... read more

An Honest Guide To Using LinkedIn Discussion Groups

An Honest Guide To Using LinkedIn Discussion Groups

For a long time, LinkedIn Discussion Groups have been cast as the hidden treasure trove of social engagement and as every social media expert’s secret for LinkedIn marketing success. The... read more

WWE Remembers The Late Wrestling Legend Ox Baker

WWE Remembers The Late Wrestling Legend Ox Baker

WWE Hall of Famer Jerry “The King” Lawler said this morning on Twitter that wrestling legend Ox Baker (Douglas A. Baker) has passed away. Just got the sad news that... read more

5 Tips to Boost Engagement Through Email

5 Tips to Boost Engagement Through Email

Email Marketing

Big data, and the ability to manage it, is becoming crucial to the success of any serious marketing effort. Advances in enterprise-grade tracking software like Google Analytics have given webmasters... read more

Lorde's 'Royals' Banned On San Francisco Radio Station For World Series

Lorde’s ‘Royals’ Banned On San Francisco Radio Station For World Series

Lorde’s hit single ‘Royals’ has been banned by a San Francisco radio station during the World Series. This is in response to the matchup of the Kansas City Royals playing... read more

11 Rules You Must Follow To Be A LinkedIn Marketing Master

11 Rules You Must Follow To Be A LinkedIn Marketing Master

At my company, Fusion Marketing Partners, we have a policy of not spending money on marketing or sales. We are “pull” (inbound) marketers to the core and this philosophy has... read more

Why, How, Who, When, And What

Why, How, Who, When, And What

Customer Experience

There’s a huge difference between what our customers go through to buy and what most sales people do in trying to sell those customers. It’s this difference that causes much... read more

Is Content Marketing Here To Stay?

Is Content Marketing Here To Stay?

Content Marketing

What will content marketing look like in five years’ time—or for that matter, one year’s time? Will content marketing still exist as we know it, or will changes to the... read more