Also Trending Right Now:
All Articles - Page 4
Rapport and Telemarketing: They Go Hand in Hand
We just can’t deny the fact that there are people who are blessed with the gift of instantly building rapport with others, especially when they’re doing it in person. Basically,... read more
Social Marketing Innovation—A Case Study
Today’s buyer demands innovation—in products, services, presentation, content, communication platforms, media channels, and much more. How many of us in the B2B marketing world are equipped to deliver to this... read more
The Best Ways to Improve Your Customer Service Satisfaction Rating
If you work in the world of customer service, you are undoubtedly very familiar with the Customer Service Satisfaction Rating, or CSAT, as it’s commonly abbreviated. Even if your company... read more
Selling Blind: Turn the Lights On With Customer Knowledge Story Coaching
Salespeople are selling blind, because they are not being coached on customer knowledge. Without an accurate customer map, they can’t link their capabilities to their customer’s pain points. This results... read more
4 Personality Traits Every Entrepreneur Must Have!
There is no special formula that guarantees entrepreneurial success. But there are some characteristics that successful business owners share. These distinctive personality traits can definitely be learned, but many of... read more
Outbreak: The Epidemic of Stress In College Stress
With high school graduation out of the way, most of these grads are looking forward to embarking on a new journey – that of a college student. Many of them... read more
Intuit: 30 Years of Simplifying the Business of Life (Infographic)
It was 1983 – a groundbreaking year. Ronald Reagan was president. Sally Ride became the first American woman in space. Compact discs made their debut. More than 125 million viewers... read more
The State of Content Marketing 2013 [Infographic]
Did you know: Companies that blog have 55% more traffic to their websites? Content marketing is fast becoming a regular marketing tool (marketers now spend 25% of their marketing budget... read more
Q&A with Viveka von Rosen, aka the “LinkedIn Expert”
1Is your business on LinkedIn? Do you have your company page set up to function as effectively as it could? We asked Viveka von Rosen, author of “LinkedIn Marketing: An... read more
A Little Known Way to Get the Most Out of Your Web Design Project Before It Even Starts
I bet you don’t need me to tell you that until your new website is live that you’re losing out on potential business. The cliché is true – time is... read more
Innovation Is Not A Differentiator Anymore; Innovation Stickiness Is
Innovation is not a differentiator anymore; Innovation stickiness is. Connected customers in the information age with a ‘web of voices’ expect Innovation to be both faster and surer. For businesses,... read more
Official Twitter Analytics Rolling Out To Users
Official analytics have been a long-awaited feature among Twitter users. For years, unofficial Twitter analytics tools, such as TweetStats, have been popping up. While it was possible to piece together... read more
Popular Content Doesn’t Always Equal Good – Here’s How It Could.
In a recent post for The Atlantic, Derek Thompson investigates what drives people to read content online. As a writer for a popular news site, it’s of interest to Thompson to find out... read more
Commit to Delivering on Your Brand Promise… or Commit to Fighting Relative Sameness
Recently I read an article about Coca-Cola’s new can that can be split in half so consumers can “share happiness.” Over the years, Coca-Cola has had big campaigns, all focused... read more
