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Website Personalization: The Pillar of Conversion Optimization

Website Personalization: The Pillar of Conversion Optimization

Digital Marketing

In a 2013 SAP-sponsored, Forrester thought leadership paper “Delivering New Levels Of Personalization In Consumer Engagement”, it was stated that: “Personalization Will Enable Firms To Achieve Their Future Strategic Marketing... read more

content marketing company culture

Creating a Company Culture of Content Marketing

Content Marketing

There’s no escaping social media or blogging today. Companies worldwide are using social media and blogging as a means to connect with consumers and showcase their expertise. We’ve all seen... read more

What is the Fappening - Explaining the event

What Is The Fappening? It’s A Dirty Moment Captured In Time

8

  What is The Fappening? That was the awkward question I was asked today by several friends who read my previous article about a viral Reddit broadcast dedicated to the event.... read more

Hail To Trusted Viral Marketing

Hail To Trusted Viral Marketing

Marketing

I live in Chicago. Back in April, I was teaching a class on the second floor of my local community college when the sky turned pitch black and then we... read more

The Fappening on Reddit

The Fappening Is Being Broadcast Live On Reddit With 100,000+ Viewers

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How much do the users of Reddit want to see naked pictures of Jennifer Lawrence, Selena Gomez, Kate Upton, and dozens of other  female celebrities? If The Fappening is any indication, there... read more

Text Marketing Best Practices

Text Marketing Strategies that Work

Marketing

Text marketing is oftentimes used by churches, clubs, and a number of other organizations. It is a great opportunity to send a message to a large group of people at... read more

Maximizing Event Effectiveness 3 Ways

Maximizing Event Effectiveness 3 Ways

Marketing

Fall is on its way and that means industry events season is about to start. This September kicks off with some of my favorite events including Content Marketing World, Inbound14,... read more

Carrie Underwood Pregnant; Twitter Gets All Warm And Fuzzy

Carrie Underwood Pregnant; Twitter Gets All Warm And Fuzzy

Carrie Underwood is pregnant and she announced the good news on Twitter. With both of her puppies in tow, the Jesus Take The Wheel singer announced to her fans that she is... read more

Relevant Content Demands Insight

Relevant Content Demands Insight

Content Marketing

We are squarely in an internet age where content relevance matters. Every brand is now a publisher. Every person is now a publisher. And, last time I checked, traditional publishers... read more

Best Practices and Tools for Retargeting Campaigns in the B2B Space

Best Practices and Tools for Retargeting Campaigns in the B2B Space

B2B Marketing

1

Did you know that 98% of visitors leave your site before converting? With the staggering number of visitors who just don’t convert, it’s important that you find ways to capture... read more

Keyword Research Made Easy With These 3 Tips

Keyword Research Made Easy With These 3 Tips

1

Many business owners get stuck when they performing keyword research for their paid search marketing campaign. Many will use Google’s Keyword Planner tool, but most of the times that isn’t... read more

Kate Gosselin Shares Back-To-School Picture, Trends On The Web

Kate Gosselin Shares Back-To-School Picture, Trends On The Web

Kate Gosselin has her hands full whenever school time comes around. Besides all of the back-to-school clothing and supplies shopping, she must also shuttle her massive brood of children off... read more

How to Do Proper On-Page SEO for Your Website

How to Do Proper On-Page SEO for Your Website

1

Search Engine Optimization (SEO) has been around for a while now, yet a vast number of people and companies still seem astonishingly oblivious of what it takes to truly optimize... read more

The ALS Ice Bucket Challenge is the Perfect Meme

The ALS Ice Bucket Challenge is the Perfect Meme

I am amazed how many naysayers — haters — the ALS Ice Bucket Challenge has had, especially amongst the PR, marketing, social media, advertising and nonprofit world. The challenge has... read more

Oprah Launches New Interview Show On YouTube

Oprah Launches New Interview Show On YouTube

Oprah Winfrey made a name for herself thanks to TV, but she is hoping to sustain growth at her OWN Network by jumping from the tube to the internet. Oprah’s... read more