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Are Selfies Over Yet?

Are Selfies Over Yet?

The selfie. The photo taking practice that has now turned into an everyday event. One that started out of a necessity – when there simply was no one else to... read more

Are You Confusing Google?

Are You Confusing Google?

Are you frustrated with your Google Search Rankings? Are you resisting the changes which Google is proposing? Maybe it’s time to take a close look at your own sites and... read more

10 Scary Finance Terms Explained

10 Scary Finance Terms Explained

In today’s digital world, plastic rules and cash is rarely used. Debit cards and online bill paying have replaced writing checks, so young adults are more detached from understanding their... read more

 Can Project Management Metrics Create Stakeholder Synergy? Be Careful What You Wish For

Can Project Management Metrics Create Stakeholder Synergy? Be Careful What You Wish For

Strategy

Introduction: Synergy occurs when the interaction of a cohesive group of elements produces an effect that is greater or more favorable than the sum of the individual efforts. Now, let’s... read more

How to Make Email Marketing Work for Small Businesses

How to Make Email Marketing Work for Small Businesses

Email Marketing

Email marketing makes it incredibly easy for the advertising departments of small businesses to reach a wider, more receptive audience. While usage of email marketing by firms is growing, it’s... read more


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How To Prevent Unauthorized Overtime

How To Prevent Unauthorized Overtime

Human Resources

Although sometimes necessary, excessive amounts of overtime can hurt your business’ bottom line. Without a manager’s approval, employees may even take it upon themselves to work overtime, even if an... read more

Facebook Remarketing for PR

Facebook Remarketing for PR

 Digital PR Tip: Remarketing Is remarketing a valid PR tactic? Native advertising (branded content) has blurred the line between between advertising and PR. Using social advertising to amplify your content... read more

Solving for ‘X’ in the ZMOT Equation

Solving for ‘X’ in the ZMOT Equation

Digital Marketing

Consider this scenario: your daughter has studied diligently for an algebra test. She calmly sits down at her desk, confident she’s “got this.” The instructor clicks his stopwatch – it’s... read more

Yes, iBeacon Technology is Good for Everyone

Yes, iBeacon Technology is Good for Everyone

Tech & Gadgets

During my time at Apple, our philosophy was always to look at a map rather than the GPS—metaphorically, I mean. We believed in the importance of seeing the big picture,... read more

 How Energy Companies Power Their Communications Grid

How Energy Companies Power Their Communications Grid

Communications

When TV news reporters start baking cookies on car dashboards, you know it’s peak energy consumption time. July and August heatwaves also put the operators of local utilities and North... read more

Are Content & Brand Marketing Merging?

Are Content & Brand Marketing Merging?

Branding

According to Retail Research some 250 retail brands have gone out of business in the last five years. These kinds of statistics are enough to sharpen the focus of any... read more

VidCon by the Numbers: The YouTube Convention’s Coming of Age

VidCon by the Numbers: The YouTube Convention’s Coming of Age

This year’s VidCon spanned from June 26-28th at the Anaheim Convention Center in California. YouTube chauffeured some major brands around the convention, encouraging them to participate in the fan experience.... read more

Why is Labor Law Posting Compliance Important?

Why is Labor Law Posting Compliance Important?

As an employer, have you noticed the increase in employment lawsuits over the past few years? Just focusing on wage and hour violations alone, more than 7,000 collective actions were... read more

5 Abilities That Help to Predict Success

5 Abilities That Help to Predict Success

Strategy

We are all born with a certain set of skill or abilities. As we grow and develop we get the opportunity to maximize the contribution we make to the world... read more

So You Want to Blog… Where Do You Start?

So You Want to Blog… Where Do You Start?

By now, your boss is all over you to craft your company’s blog. After all, 76 percent of B2B and 72 percent of B2C marketers leverage blogs as a chief... read more