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The Digital Skills Gap - How It Can Harm Business and How to Make Sure It Doesn't Harm Yours

The Digital Skills Gap – How It Can Harm Business and How to Make Sure It Doesn’t Harm Yours

Digital Marketing

Finding the right digital skills to deliver business results is becoming more difficult – Fact.  Training establishments are finding it harder and harder to keep up to date with client... read more

Throw Out the Rulebook – 5 Ways to Disrupt and Re-Energize Your B2B Lead Generation

Throw Out the Rulebook – 5 Ways to Disrupt and Re-Energize Your B2B Lead Generation

B2B Marketing

In the words of men who have understood human emotion and behaviour like few others, you can and should throw out the rulebook. “Know the rules well, so you can... read more

Importance of PPC Quality Scores

Perfect 10: The Importance of PPC Quality Scores and How They Work

Online Marketing

Being evaluated, graded, and judged often isn’t pleasant, but when it comes to running an online business, it’s necessary. If you’re performing PPC advertising, the Internet watchdogs will keep an... read more

Content Curation: 9 Things To Keep In Mind

Content Curation: 9 Things To Keep In Mind

Content Marketing

Anyone who aims to drive a successful social media marketing effort will need to get comfortable with content curation. Content has become the glue that holds the whole social marketing... read more

How to Achieve a Sustainable Growth in Your Online Marketing ROI via Building Sustainable Online Visibility!

How to Achieve a Sustainable Growth in Your Online Marketing ROI via Building Sustainable Online Visibility!

Online Marketing

Every entrepreneur, start-up founder, or webmaster of an online shop has a crucial goal to reach on his or her path to success: increasing the company’s (online) visibility, thereby increasing... read more

5 Software Tools To Help Market Your Business

5 Software Tools To Help Market Your Business

BrandViews / Wyzowl

1

There are so many software tools available these days that promise to help you successfully market your business. Some of them are unreliable, some are expensive, but then others are... read more

Mistakes to Avoid on Your First Day at Work

Mistakes to Avoid on Your First Day at Work

Human Resources

Last week, I discussed how you can get ready for your first day at work. This week, I am going to point at some mistakes that you should definitely avoid... read more

Soft Metrics That Have A Significant Effect On Your Bottom Line

Soft Metrics That Have A Significant Effect On Your Bottom Line

Strategy

Everyone wants to increase sales and grow their business – that’s practically a given in the marketing world. Increasing sales numbers and related key performance indicators (KPIs) is typically the... read more

Being Available Is More Important Than Being Different

Being Available Is More Important Than Being Different

Strategy

Focusing on product choice or social networks is less important Anyone in business needs to differentiate themselves from the competition. So it is inevitable that businesses try to produce services... read more

Not Getting the Media Attention You Want?  Here’s Why

Not Getting the Media Attention You Want? Here’s Why

Public Relations

Putting your press releases and media pitches out there but not getting the media attention you want? Is it a ‘no thanks, ‘not for us’, or, even worse, no response... read more

The Bottom Line of Inbound Marketing

The Bottom Line of Inbound Marketing

Inbound Marketing

For the last few years, the buzz in the digital marketing world has been around inbound marketing. It’s turning the marketing game on its head, if you’re listening to the... read more

Appointment Setting Tips – When Insanity is the New Normal

Appointment Setting Tips – When Insanity is the New Normal

B2B Marketing

It’s official. Everything that the last 50 years has painted about business is now a complete lie. This has been the realization of many in the B2B marketing field. The... read more

LinkedIn Expands Toolbox for Sales Users and Social Selling

LinkedIn Expands Toolbox for Sales Users and Social Selling

LinkedIn is known as the business professional’s social network: a virtual meeting place for networkers, job seekers, recruiters and sales professionals. Over the last few months, LinkedIn has boosted its... read more

Artist Creates Amazing Animal And Insect Sculptures Out Of Trash

Artist Creates Amazing Animal And Insect Sculptures Out Of Trash

Portuguese Artist ‘Bordalo II’ collects trash and “found objects” and turns them into works of art. The artist travels around Lisbon and once he has the materials he needs, his... read more

ModCloth Community user generated content

Harnessing the Power of User Generated Content To Define Your Brand

Branding

“Putting the ‘We’ in WEB.” That headline was splashed across the cover of the April 3rd issue of Newsweek back in 2006. Inside its pages, readers consumed stories of “Web... read more