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Flipkart The Most Socially Devoted Facebook Brand In H1 2014 -- Socialbakers

Flipkart The Most Socially Devoted Facebook Brand In H1 2014 — Socialbakers

Social Bakers, the social media analytics company that monitors brands on social media, has shared its first half 2014 social media performance report for Indian brands. Listed below are six... read more

5 Tips for Marketing in a Highly Regulated Industry

5 Tips for Marketing in a Highly Regulated Industry

BrandViews / Act-On

Marketers working in highly controlled industries face multiple challenges when it comes to reaching their audiences in a personal, relevant way. Industries such as financial services and healthcare have a... read more

Google Analytics 101: 5 Updated Metrics for Public Relations

Google Analytics 101: 5 Updated Metrics for Public Relations

Public Relations

One of the greatest challenges of Google Analytics is the frequency at which Google iterates the application, making changes to improve it and add functionality. For people who don’t use... read more

Why I Do Social Media and Why You Should Too

Why I Do Social Media and Why You Should Too

The groundswell of cautionary tales about social media crested for me this week with 2 articles in the New York Times “Reclaiming our (Real) Lives for Social Media” and “Love... read more

Drive More Clicks on Mobile Devices with a Clear Marketing Strategy

Drive More Clicks on Mobile Devices with a Clear Marketing Strategy

Mobile & Apps

If mobile is on the up-and-up, why aren’t your mobile campaigns converting as well as you’d like? According to Campaign Monitor, the percentage of click-throughs relative to opens is decreasing... read more


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7 Tips to Make Your Summer Sales Sizzle

7 Tips to Make Your Summer Sales Sizzle

Sales Management

We all love the summer, but it can be a rough time for business—they don’t call them the “dog days of summer” for nothing. With kids out of school and... read more

Why Employees Prefer Skill Training More Than Educational Grades

Why Employees Prefer Skill Training More Than Educational Grades

Human Resources

Research shows that 82 percent of college graduates believe that their educational degree has helped them in their career. However, 72 percent of employees believe that specialized training to obtain... read more

How Picky Can you Be With Software Leads?

How Picky Can you Be With Software Leads?

B2B Marketing

Defining software leads has to be the most ancient struggle between sales and marketers inside the industry (and outside it for that matter). While marketers struggle to hit quotas, their... read more

What Not To Do When Building Your Website

What Not To Do When Building Your Website

Online Marketing

When designing a webpage, the most important component to the design is not fancy fonts and flashy graphics. It is the user.  It is time to forget about what you... read more

How Do You Get To Know Your Audience The Best?

How Do You Get To Know Your Audience The Best?

BrandViews / Atomic Reach

Audience, Customers, Consumers, Readers. No matter what “label” you put on them, they are the people you are thinking about when you are writing your content whether it’s being published... read more

The Mobile Trends That Will Impact Small Businesses

The Mobile Trends That Will Impact Small Businesses

Small Business

If there is one industry that has remained Omni-potent in the wake of the Great Recession, it is the smartphone market. As leading brands such as Apple, Samsung and HTC... read more

Four Ways to Boost your Company Culture

Four Ways to Boost your Company Culture

Human Resources

When you think about culture, what comes to mind? Maybe you think about your open-door policy, your employee handbook or your code of ethics. While those all play an important... read more

What Companies Are Consistently Getting Wrong About Hiring

What Companies Are Consistently Getting Wrong About Hiring

Human Resources

Forbes reports that the average customer satisfaction ranking for companies in America is around 86 percent. The two lowest performing industries, social media and arts and entertainment, have satisfaction rankings of... read more

Today’s Cloud-Connected World Demands a New Approach to Business Security

Today’s Cloud-Connected World Demands a New Approach to Business Security

As more people stay connected to work through mobile and cloud technology, traditional internet securities are no longer effective. Businesses are now faced with securing and safely managing data across... read more

What to Do When the (Online) Audience Goes Wild

What to Do When the (Online) Audience Goes Wild

Online Marketing

The way we consume and engage with sporting events today is putting greater pressure on businesses delivering related services and experiences. They have to succeed in a new playing field... read more