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5 Ways Cloud Storage Improves Customer Service
Customer service isn’t just about the human interactions with your organizations. Systems, services, products, and ultimately the solutions you deliver make up the total customer service experience. Cloud management is... read more
“You’re in Sales, You’re Too Stupid to Understand.”
When I asked for more details on how a customer could use our product, Tim, our Managing Director, joked: “Michael, you’re in sales, you’re too stupid to understand.” But the... read more
Our Success is Based on the Misery of Our Customers!
OK, maybe misery is too dramatic, but at its core, unless our customers are “miserable” we will never be successful in selling them. This morning I was having a conversation... read more
Content vs. Technology; Which is More Important?
“Content is King” is an age-old writing proverb that should be engraved in a marketing expert’s mind. Content is how you get eyes to look and to read your message. ... read more
Where is Advertising Going in the Coming Years?
Advertising has drastically evolved over the past decades, not only are there new media channels but society has become more tech savvy. The internet has transformed the way we communicate... read more
Has Your Salesforce Org Become a Rust-Bucket?
You know how it is with cars. You start out with that shiny new set of wheels with the new car smell that costs nothing in maintenance. Over time it... read more
Leverage Reporting in Your CRM Solution to Generate Buy-in for Marketing Automation
Shawn Naggiar, the Chief Revenue Officer at Act-On Software, wrote a great post for B2B Online called Secrets to Getting Sales on Board with Marketing Automation. He -highlights a few... read more
Is it Time for a Website Re-Design?
In today’s marketplace, a company’s website is their first impression with prospects. It’s a rare purchase today that doesn’t begin with some sort of research or due diligence. And as... read more
Rapport and Telemarketing: They Go Hand in Hand
We just can’t deny the fact that there are people who are blessed with the gift of instantly building rapport with others, especially when they’re doing it in person. Basically,... read more
Social Marketing Innovation—A Case Study
Today’s buyer demands innovation—in products, services, presentation, content, communication platforms, media channels, and much more. How many of us in the B2B marketing world are equipped to deliver to this... read more
The Best Ways to Improve Your Customer Service Satisfaction Rating
If you work in the world of customer service, you are undoubtedly very familiar with the Customer Service Satisfaction Rating, or CSAT, as it’s commonly abbreviated. Even if your company... read more
Selling Blind: Turn the Lights On With Customer Knowledge Story Coaching
Salespeople are selling blind, because they are not being coached on customer knowledge. Without an accurate customer map, they can’t link their capabilities to their customer’s pain points. This results... read more
4 Personality Traits Every Entrepreneur Must Have!
There is no special formula that guarantees entrepreneurial success. But there are some characteristics that successful business owners share. These distinctive personality traits can definitely be learned, but many of... read more
Outbreak: The Epidemic of Stress In College Stress
With high school graduation out of the way, most of these grads are looking forward to embarking on a new journey – that of a college student. Many of them... read more
