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Top 4 Reasons Apple Pay Might Not Live Up To The Hype

Top 4 Reasons Apple Pay Might Not Live Up To The Hype

BrandViews / GetApp

Amid all the fanfare surrounding the September 9, 2014 announcement of the latest generation of the iPhone (6) and Apple’s newest product, the Apple Watch, the real story for many... read more

The 6 Elements of An Effective Nonprofit Social Media Update

The 6 Elements of An Effective Nonprofit Social Media Update

Non-Profit Marketing

We all know the feeling; an update with no likes or comments staring up at you from your nonprofit’s Facebook page or a tweet that seems like a drop of... read more

5 Reasons Your Small Business’ Human Resources Department is Failing

5 Reasons Your Small Business’ Human Resources Department is Failing

Small Business

Back in the day, human resources was referred to as personnel. Personnel handled all aspects of employee management—from hiring to firing to payroll. Eventually companies started branching out and creating... read more

4 Top Storytelling Examples to Inspire and Optimize Your Content Marketing

4 Top Storytelling Examples to Inspire and Optimize Your Content Marketing

Content Marketing

Storytelling and marketing are closely interrelated. In other words, marketing has been drawing on storytelling in order to create lifestyles and identification-platforms, to cater to popular clishés and last but... read more

How To Build a Better Integrated Marketing Campaign

How To Build a Better Integrated Marketing Campaign

Integrated Marketing

Traditionally, integrated campaign forecasts begin with a campaign flow or funnel, built front-to-back. Impressions to clicks, clicks to site visits, etc. Last year I created a post Accessible Key Performance... read more

When People Lose Their Humanity

When People Lose Their Humanity

Strategy

Over the course of a week last week, I saw the following, inadvertently, simply by scrolling through my Facebook stream: - a picture of an aborted fetus - a video... read more

How an Informational Interview Can Lead to a Job

How an Informational Interview Can Lead to a Job

Human Resources

The real danger hovering over the heads of some people in transition is the fact that they’re headed toward a cul-de-sac and don’t even know it. More and more articles... read more

NFL Gets Tech Boosts From Microsoft

NFL Gets Tech Boosts From Microsoft

Tech & Gadgets

During the Aug. 3 broadcast of the pre-season opener game between the Buffalo Bills and New York Giants, players and coaching staff could be seen holding and using Microsoft Surface... read more

'Gotham' Debuts

‘Gotham’ Finally Debuts Tonight – Should You Watch?

Few TV shows have been graced – or cursed? – with the level of hype accompanying “Gotham,” Fox’s new drama chronicling the early days of James Gordon’s career in the... read more

Killed Off 'Game of Thrones' Actor Promises Return

Killed Off ‘Game of Thrones’ Actor Promises Return

[Potential Spoilers] You can’t keep a good man down.  Actor Charles Dance said that we may not have seen the last of Tywin Lannister on Game of Thrones. Dance told... read more

Colin Farrell To Star In 'True Detective'

Colin Farrell To Star In ‘True Detective’

News has arrived that Colin Farrell is confirmed to star in the upcoming second season of HBO’s True Detective. The actor himself said he’s on board to Irish newspaper The Sunday World.... read more

The Devil Is In The Details

The Devil Is In The Details

Customer Experience

I suppose it’s human nature not to look at details. If I look at the pace of business and life, the workloads each of us have, it’s easy to gloss... read more

How to Find (and Hire) the Best Recent College Grads

How to Find (and Hire) the Best Recent College Grads

Human Resources

Ask any hiring manager about the practice of hiring recent college graduates and you’re likely to get a strong opinion — be it a glowing recommendation, or a cautionary tale. ... read more

5 Ways Competition Can Backfire

5 Ways Competition Can Backfire

Marketing

For the most part, we are a society that fully embraces competition. We live by comparing grades in schools, sports and the more subtle contests such as popularity, attractiveness and displays... read more

Key Considerations for Businesses Scaling Their Mobile App Ads

Key Considerations for Businesses Scaling Their Mobile App Ads

Mobile & Apps

The media manager’s role is in a state of flux due to the growing prevalence of mobile, video and social advertising as a part of day-to-day responsibilities. Today, a vast majority... read more