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Five Tips To Boost Your Facebook Ads

Five Tips To Boost Your Facebook Ads

For many businesses, Facebook ads have been a tried and true method to reach out to new followers or engage with current ones. At Curve, we often recommend and manage... read more

B2B Demand Generation Experts—A Call to Arms

B2B Demand Generation Experts—A Call to Arms

B2B Marketing

Time to Declare Independence and Take Control! When we review our B2B demand generation campaigns, it is common to have a ready list of factors to blame for non-performance or... read more

3 Questions for the Author of “Hooked on Customers”

3 Questions for the Author of “Hooked on Customers”

Expert Interviews

Last week I had the opportunity to ask Bob Thompson, the author of the book “Hooked on Customers”, a few questions. Bob is an international authority on customer-centric business management... read more

Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts

Your Customers Aren’t Listening! How to Create Consumer Dialogue that Converts

Bombarded with upwards of 500K marketing messages each day (Fast Company), modern consumers have become masters at tuning brands out. Along with the ability to hold a perfectly cohesive conversation... read more

A Delicious Facebook Brand Page Case Study: Smash Cakery

A Delicious Facebook Brand Page Case Study: Smash Cakery

I love cake. Who doesn’t? And it’s the perfect business to grow organically via Facebook, Instagram and Pinterest – the three social media platforms best suited to drool-inspiring photography. With... read more


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How Authors Can Use Facebook to Market Books

How Authors Can Use Facebook to Market Books

Over the last decade, Facebook has become the dominant online social network, with everyone from teens to grandparents participating. They share updates and photos, join groups and spend significant time... read more

Resume Skills

Top 20 Skills That Will Land You A Job

Human Resources

Good jobs have become hard to come by in this day and age thanks to the current problems of the economy. Also of note that things aren’t getting any easier... read more

Social Analysis Value When Brand Controversy Envelops the Conversation

Social Analysis Value When Brand Controversy Envelops the Conversation

Trends & News

How Social Media Analysis Helps Marketers Navigate Controversy Hobby Lobby is a national chain of retail arts and craft stores that first opened in 1972 in Oklahoma City, Oklahoma. Today,... read more

Damage Control: 3 Steps to Handling a Company Mishap

Damage Control: 3 Steps to Handling a Company Mishap

In a world rife with technological glitches – and one in which simply clicking a button can have far-reaching impact – making mistakes is inevitable. In the digital age, those... read more

Deep Panda: Chinese Leaders Want to Reap the Benefits of Cyber Spying

Deep Panda: Chinese Leaders Want to Reap the Benefits of Cyber Spying

Trends & News

China shifted its focus from spying on the countries around China to spying on Iraq according to cyber experts who follow Chinese hacking. Called “Deep Panda” it appears China’s leaders... read more

Make Room in Your Budget for Customer Engagement

Make Room in Your Budget for Customer Engagement

Customer Experience

According to eMarketer, annual ad spending in the U.S. alone is projected to top $175 billion this year and reach nearly $200 billion by 2017. But if you look for... read more

How To Land the Perfect Freelance Writing Opportunities & Build A Killer Brand

How To Land the Perfect Freelance Writing Opportunities & Build A Killer Brand

Communications

Becoming an online marketing professional or freelancer, making a living and building a solid reputation for yourself online is quite a challenging task, especially since there are already so many... read more

Career Reflection – A Twice a Year Duty

Career Reflection – A Twice a Year Duty

Human Resources

Career Reflection How often do you perform a career reflection? In the Targeted Job Search, I suggest that you plan to do this twice a year. There are two special... read more

Face It: Your Headshot Could Be a Dealbreaker

Face It: Your Headshot Could Be a Dealbreaker

With few exceptions, your self-promotion should include your photo. It’s not okay to leave the blank placeholder on your profile. The placeholder is there only to indicate that you should... read more

Using PPC To Test Traditional Marketing Campaign Messages

Using PPC To Test Traditional Marketing Campaign Messages

Online Marketing

Regardless of the marketing initiative, there is one metric that is universal – conversions. Your definition of a conversion may vary from company to company, but it is always the... read more