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All Articles - Page 13
Three Reports That Every Manager Should Be Asking Their Employees For.

Three Reports That Every Manager Should Be Asking Their Employees For.

Leadership

For Small Businesses and Entrepreneurs, it can be hard to appease the larger retail chains who require detailed reports and constant inventory management from their suppliers. CPG companies fighting to... read more

What PR Metrics You Shouldn’t Measure

What PR Metrics You Shouldn’t Measure

Public Relations

We speak often of the different metrics that you can measure in public relations and marketing. In our obsession with what to measure, one question we don’t often ask is... read more

Demand Generation Strategy Rules NOT to be Broken

Demand Generation Strategy Rules NOT to be Broken

Strategy

I’ll be the first to say that rules are meant to be broken. However, when it comes to Demand Generation Strategy there are a few rules that if not followed,... read more

B2B Data – Get Smart Not Big

B2B Data – Get Smart Not Big

Big Data

We all have heard the buzz about Big Data and in the B2C world it seems to make some sense considering the vast amount of unstructured social information/data that’s available.... read more

Providing Superior Customer Service: 10 Common Problems and Solutions

Providing Superior Customer Service: 10 Common Problems and Solutions

Customer Experience

“To WOW, you must differentiate yourself, which means do something a little unconventional and innovative. You must do something that’s above and beyond what’s expected.” ― Tony Hsieh, CEO of... read more

Dear CRM, It’s Not You... It’s Me

Dear CRM, It’s Not You… It’s Me

Sales Management

Here’s the story: Customer relationship management (CRM) promised to change how you do business, improve how you sell, and more. Sellers believed that with this technology alone, they would have... read more

Voice-over or Subtitles: Which Should I Use?

Voice-over or Subtitles: Which Should I Use?

Video Marketing

We used subtitles in this anniversary video because we wanted viewers to hear the greetings in different languages  The client requested voice-overs in 9 languages for this promotional video Last... read more

Backlinks: Why They Still Matter and How to Build Them

Backlinks: Why They Still Matter and How to Build Them

Links are still the backbone of Google’s algorithms, which determine where your site ranks in Google’s SERPs (search engine results pages). This is why having quality links pointing to your site... read more

Speed Dating + 5 Other Innovative Team Building Activities

Speed Dating + 5 Other Innovative Team Building Activities

Human Resources

Last week I ended the Secret Ingredient that Ties Top Teams together with the concept self-disclosure. When team members have understood and accepted the power of disclosure I do a... read more

Software Lead Generation Tips – Stocking the Right Toys

Software Lead Generation Tips – Stocking the Right Toys

Trends & News

When you create buyer profiles, it’s often the case that you end up with more than one. It’s what allows to market the right products to the right audience and... read more

Sales Leads Don’t Need A Countdown

Sales Leads Don’t Need A Countdown

Sales Management

For some industries, the coming winter is expected to be full of low-budget, low sales-ready leads and they’re doing the best to stock up what they can. Meanwhile, active lead... read more

Importance of Employee Training: 6 Reasons Why It Saves You Money

Importance of Employee Training: 6 Reasons Why It Saves You Money

BrandViews / Autodesk

If you were given the choice between two different pilots—one was trained, the other not—which one would you choose? But what if there was no “up-front” cost for the untrained... read more

Unhappy Meal Options: Consumers Losing Taste For Fast Food

Unhappy Meal Options: Consumers Losing Taste For Fast Food

Trends & News

A new study conducted by New York-based brand and customer loyalty and engagement consultancy, Brand Keys (www.brandkeys.com) has shown that demographics and associated core values of generational cohorts explain critical... read more

Is It Time to Get Personal?

Is It Time to Get Personal?

Online Marketing

Is personalization a priority for your business? Probably. According to an article I read a couple of weeks ago in Internet Retailer, 94% of marketers say personalization will help them... read more