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All Articles - Page 13
No Surprises Here: Journalists Still Value Newsworthiness Most

No Surprises Here: Journalists Still Value Newsworthiness Most

Communications

Implementing an effective media relations strategy requires understanding the needs and preferences of professional journalists, and staying abreast of how those needs and preferences are evolving. So I was interested... read more

How Much Does a Website Cost?

How Much Does a Website Cost?

Online Marketing

Over the past 18 years, I have written thousands of website proposals – for design, development, hosting, and/or marketing (SEO) – for companies and organizations of every size and (just... read more

Your Service Stinks

Your Service Stinks

Customer Experience

In today’s world, it’s hard to go a day without someone complaining about the service that he/she received. People these days are also very short with their responses and they... read more

Why Should I Have A Small Business Blog Part 3 – Engaging Your Visitors

Why Should I Have A Small Business Blog Part 3 – Engaging Your Visitors

Small Business

Welcome to part 3 of our ‘Why Should I Have A Small Business Blog’ series – if you’ve not already, feel free to take a look at part one, about... read more

How to Find a Project Management App for Your WorkFlow

How to Find a Project Management App for Your WorkFlow

BrandViews / GetApp

There are a LOT of project management apps out there. We know it. And while we love that give them all a test drive and write fantastically insightful user reviews... read more

The Dyanmics of WordPress Development For Large Organizations

The Dyanmics of WordPress Development For Large Organizations

Online Marketing

Developing a great WordPress site that yields results is one thing, but mix in inter-team dynamics and multiple departments and that’s when things can get complicated. As the business of... read more

What’s Next for Small Business CRM?

What’s Next for Small Business CRM?

Small Business

Software Advice conducted an online survey of 304 customer relationship management (CRM) software users representing businesses across a range of industries and sizes in order to determine how satisfied they... read more

7 Benefits of a Prescriptive Sales Process

7 Benefits of a Prescriptive Sales Process

Sales Management

By spelling out the steps that great sales performers use intuitively, you can develop the rest of your sales staff. In most sales organizations, the majority of salespeople are B... read more

Is The Email “Open” Really The Goal?

Is The Email “Open” Really The Goal?

Email Marketing

I read an intriguing post from Jim Keenan about Subject Lines That Work For Sales Emails. It showed an infographic about the subject lines that maximized email opens. The top... read more

Understanding Enterprise Gamification- What is Your Business Strategy Like: A Game of Chess or a Game of Wei Qi?

Understanding Enterprise Gamification- What is Your Business Strategy Like: A Game of Chess or a Game of Wei Qi?

Strategy

Chess is a game, we in the business world could easily relate with. After all it’s a game about planning and making the right moves to defeat the opponent and... read more

Are You Getting Screwed by Google’s Pigeon Update?

Are You Getting Screwed by Google’s Pigeon Update?

In late July, Google released a new algorithm change nicknamed the Pigeon Update. Not to be confused with PigeonRank, a Google April Fool’s posting we reported on back in 2007,... read more

5 Ways to Market If You Don’t Have a Lot of Money

5 Ways to Market If You Don’t Have a Lot of Money

Marketing

No matter where I speak, who the audience is or even the topic I am supposed to address, this same question comes up: How do you market your business if... read more