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All Articles - Page 13
How Google Crawls The Web [VIDEO]

How Google Crawls The Web [VIDEO]

How Google works is a very strange thing indeed. No one quite knows the detailed inner workings of the ever mysterious algorithms, servers, data, and queries that flow through Google... read more

Reasons for Customer Service Debacle

Reasons for Customer Service Debacle

Customer Experience

3

Customer Service Fails Last week a major cable and Internet provider made “headline” news when a customer recorded a call to the company’s customer service center. All the customer wanted... read more

4 Ways LinkedIn Publishing Can Help Your Job Search

4 Ways LinkedIn Publishing Can Help Your Job Search

When you think of job seeking using social media, what is the first network that pops into your head? If you didn’t think of LinkedIn immediately, then you’re probably in... read more

5 Painful Truths About Content Marketing

5 Painful Truths About Content Marketing

Content Marketing

On maybe a half dozen occasions this year, I’ve had the opportunity to sit in a conference room full of people whose enthusiasm for content marketing is at an all-time... read more

How To Create Great Twitter Engagement In 5 Minutes A Day

How To Create Great Twitter Engagement In 5 Minutes A Day

Want Better Results On Twitter in Less Time? Finding relevant Twitter users for your niche is just the first step to a great social media marketing plan. Next you will... read more


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The 3 Content Marketing Projects You Need To Stop Ignoring

The 3 Content Marketing Projects You Need To Stop Ignoring

Content Marketing

There’s a lot to like about being a brand journalist at Kuno Creative, but one of my favorite things is that, at the start of each new month, I know... read more

Changing Careers: The Pursuit of Happiness [Sponsored]

Changing Careers: The Pursuit of Happiness [Sponsored]

Sponsored

There is this myth that teachers have oodles of free time (stick with me here, I know you’ve heard this). During my brief time as a high school English teacher,... read more

The 6 Marketing Metrics Your Boss Actually Cares About

The 6 Marketing Metrics Your Boss Actually Cares About

Marketing

As marketers, we work tirelessly to move the needle on what often seems like a laundry list of metrics. We look at website visits, conversion rates, generated leads per channel,... read more

Tips to Manage a Project When It’s Just You 

Tips to Manage a Project When It’s Just You 

Strategy

Often times, especially if you’re a service provider or small business owner, the project manager and the person working on the project are one and the same. But, that doesn’t... read more

How Content Marketing Software Will Solve Your Content Shock Woes

How Content Marketing Software Will Solve Your Content Shock Woes

Content Marketing

How content marketing software will solve your content shock woes Earlier this year, Mark Schaefer introduced the idea of “content shock”. Content shock introduces basic economics to the world of... read more

7 Celebrity Comebacks Fueled By Social Media

7 Celebrity Comebacks Fueled By Social Media

Did you watch any of Weird Al’s new music videos? Everyone loves a positive celebrity comeback, and social media has been responsible for a good many in the last few... read more

State of Social 2Q14: Twitter Flies Higher

State of Social 2Q14: Twitter Flies Higher

Twitter released its second quarter 2014 results recently, and it looks as though Twitter has found the wind beneath its wings. Note that in the graph above, we’ve superimposed a... read more

5 Reasons Your Content Is Failing To Create Value

5 Reasons Your Content Is Failing To Create Value

Content Marketing

The headline statistic of a recent Forrester report was that 85% of B2B marketers fail to connect content activity to business value. The report raises many questions, the most obvious... read more

A CEO's Marketing and Sales Guide to the Way Buyers Research Today

A CEO’s Marketing and Sales Guide to the Way Buyers Research Today

Strategy

Someone looking for your services pulls out the phone book and starts searching … Oh, no, wait – that was 15 years ago. Today, the buyer who picks up the... read more

Social Media for Business: 3 of the Best Things About It

Social Media for Business: 3 of the Best Things About It

Without a doubt, social media has revolutionized the way people – and businesses – communicate. Maybe even more so than the telephone did, way back in the day. Every day,... read more