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Hey, B2Bs – Is Facebook Worth Your Time?
By now, your B2B company is probably sold on the importance of social media. It may even be a cornerstone of your marketing strategy. However, if you are like a... read more
Move from Losing to Acquiring Clients
Tired of erring with clients? Joel confessed he made a huge error with a long-standing client. He was hired as their sales consultant to drive sales. You can imagine the... read more
Why Sales Winners Win (And What It Means for Marketers)
Last month, the RAIN Group, a respected sales training and consulting firm, published a research report titled What Sales Winners Do Differently. The report is based on a study of... read more
Champions League trivia (infographic)
A capacity 90,000 crowd will watch the first ever all-German Champions League final on Saturday between Bayern Munich and Borussia Dortmund. It really is an all-German affair – the clubs... read more
5 Reasons Why HR Managers Struggle With Employer Branding – And a New Way Forward
With all the capabilities possessed by a modern corporation, and the decisive importance of employees as a success factor for more than 90 percent (my own estimate) of medium-sized to... read more
Your Site’s Target Market: The 5 W’s
When most people think about the phrase “target market” they have sales in mind. Most companies who are in the sales business need to be good at identifying who they... read more
The Smartphone Juggernaut is Rolling Speedily and Steadily
By 2014, we will have more mobiles in the world than humans. The smartphone juggernaut is moving fast and it will eventually reach most of the countries in the world.... read more
Corporate Storytelling: Cross the Paid, Earned, and Owned Divide
Paid, earned, and owned media. The phrase may be a marketing workhorse, but with the explosion of digital channels and new technologies, “paid, earned, and owned” is a lot less... read more
Checks and Imbalances in the Entrepreneurial Mind
The entrepreneurial mind often skews to idealism. Pull out those rose-colored glasses. Optimism signals confidence, abilities, perseverance and positive outcomes. These are clearly the traits startup founders need to get... read more
Great Tips for a Successful Twitter Marketing Plan
Nowadays, many businesses are using Twitter as a tool for connecting with their customers, building traffic to their sites and expanding their businesses. Here are some tips which will help... read more
Why Did You Leave Your Last Position?
This is a question that you can almost count on being asked at your next interview. What the interviewer wants to know is, “Why are you available?” The answer you... read more
Knowing Yourself: Do You Have the Right (Leadership) Stuff?
The core to leadership strategy is simple: To be a model. Commit yourself to your own personal mastery. Peter Senge It is one of the responsibilities of a leader to... read more
How to Convert Hit and Run Inbound Telemarketing Calls Into a Sale
For those in the inbound telemarketing business, you will most certainly have experienced having business leads calling you simply asking for the price of your products or services, and then... read more
3 Simple Time Savers for Small Businesses
As an entrepreneur, our time is precious and occasionally we may feel like there aren’t enough hours in the day to accomplish our never-ending To Do lists. We create and... read more
Information Governance: Empowering Your Mobile Workforce
Today’s workforce is equipped with marvelously advanced mobile technology that enables them to be more productive without sacrificing flexibility. However, any great technological advancement comes with inherent undesired side effects,... read more
