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All Articles - Page 12
How to Use Social Analytics to Improve Your Marketing Performance

How to Use Social Analytics to Improve Your Marketing Performance

Big data is very much in vogue these days and social media networks are some of the largest sources of big data. There are literally billions of posts, interactions and... read more

New Twitter Tool Can Help Your Brand Own The Moment

New Twitter Tool Can Help Your Brand Own The Moment

Every brand has a social media moment. But most marketers are inundated with hundreds of brand moments. That’s why real-time marketing strategies continue to be at the forefront of digital... read more

How to Create Meaningful Omni-channel Experiences: 5 Examples of Brands Getting It Right

How to Create Meaningful Omni-channel Experiences: 5 Examples of Brands Getting It Right

Worldwide smartphone users are expected to total 1.75 billion this year (eMarketer), with 56% of US adults boasting smartphone ownership (Pew). At this point, mobile-friendly sites are hardly just a... read more

Get More Pinterest Followers With Trending Topics Based On Research

Get More Pinterest Followers With Trending Topics Based On Research

Pinterest Expert Shares How To Get More Pinterest Followers With Trending Topics Based On Research Over 70% of online consumers go to Pinterest to get ideas & inspiration on what... read more

3 Do's and Don'ts of Content Marketing

3 Do’s and Don’ts of Content Marketing

Content Marketing

Content marketing has become one of the most important aspects of any marketing campaign in today’s technology and social media-driven world. This specialized type of marketing can range from posting... read more


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SEO and Your Inbound Marketing Strategy - Part 2

SEO and Your Inbound Marketing Strategy – Part 2

Inbound Marketing

Optimizing Your Content and Social Media Efforts Inbound experts agree that SEO is a vital component of the entire marketing process. In our last article we examined how to optimize... read more

There’s An App for That: Creating Your Brand’s Mobile App

There’s An App for That: Creating Your Brand’s Mobile App

Human Resources

One way that brands harness the constantly growing mobile market is by developing branded mobile apps. But is a mobile app right for your brand? Top branded mobile apps succeed... read more

Google Goes After Facebook, Expands Post Ads To All Advertisers

Google Goes After Facebook, Expands Post Ads To All Advertisers

It’s no secret that there’s little love lost between Google and Facebook, even to those outside the Valley. Google proved this once again today by announcing it has expanded access... read more

The 5 C’s of Social Media

The 5 C’s of Social Media

Social Media is here to stay. I have written quite a lot about lately and emphasized the importance of embracing it and not fearing it. There are, or at least... read more

Is Your Golden Content Hidden Like An Easter Egg? See Why Sharing Is Key To Your Content Marketing Strategy

Is Your Golden Content Hidden Like An Easter Egg? See Why Sharing Is Key To Your Content Marketing Strategy

Content Marketing

We often associate Easter with a time of joy. With all of the sunshine, bunnies and chocolate, who doesn’t have a soft spot in their heart for the pastel colors... read more

Company Reputations Live or Die By Online Reviews

Company Reputations Live or Die By Online Reviews

Online Marketing

What value should we put on online product reviews when it comes to establishing the overall reputation of a company? How much credence should we give a web page penned... read more

Facebook Users Freak Out Over ‘Traveling To’ Feature

Facebook Users Freak Out Over ‘Traveling To’ Feature

Facebook wants to know what’s on your mind, how you’re feeling, and rolling out to everyone, where you’re traveling to. Of course, it’s completely optional. The social network took to... read more

Is Your Company’s Pinterest Page Confusing Your Customers?

Is Your Company’s Pinterest Page Confusing Your Customers?

With over 70 million active users on Pinterest it’s no wonder many companies flock to it like ice cream on a hot summer’s day. From recipes to products to viral... read more

Change Leadership Challenge 5: Use Networks for Change

Change Leadership Challenge 5: Use Networks for Change

Leadership

“I’ll tell you how communication really works around here,” the data architect told me over coffee. “Jeff, Susan, and Ramesh make a decision. I play video games with Jeff during... read more

Some Qualified Google+ Pages Will Be Seeing +Post Ads

Some Qualified Google+ Pages Will Be Seeing +Post Ads

Google+ began testing its +Post ads with select advertisers back in December, and today announced they’re now available to all Pages that qualify. In order to qualify, you must have... read more