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All Articles - Page 12
Can You Have the Career of Your Dreams?

Can You Have the Career of Your Dreams?

Strategy

I have several quotations on the wall in my office that I point out to my clients. In my previous two posts I discussed these two: “Life isn’t about finding... read more

Global Cloud Computing Service Market Expects to Reach $555 Billion Worth by 2020

Global Cloud Computing Service Market Expects to Reach $555 Billion Worth by 2020

Cloud Computing

The global cloud computing service, as an emerging computing technology that enables both IT infrastructure and software to be delivered directly over the Internet has been in the significant growth... read more

Social Trust Factor: Ignite Online Business Results by Establishing Trust and Authority

Social Trust Factor: Ignite Online Business Results by Establishing Trust and Authority

Podcasts

Many marketing and business leaders spend months developing an integrated online platform, brand architectures, message platforms, social media strategies and plans, logos, and more. They launch their business or new... read more

Why Content Marketing Is Like A Dinner Party

Why Content Marketing Is Like A Dinner Party

Content Marketing

1

If you’ve ever hosted a dinner party, you know that it’s comprised of great recipes along with a little bit of art, timing and technique. Combining the ingredients to create... read more

Dick Costolo, Twitter CEO — India A Key Business Market In The Next 5 Years

Dick Costolo, Twitter CEO — India A Key Business Market In The Next 5 Years

Twitter had a strong earnings in Q2 2014. Not only has it made money but the ongoing criticism of failing to lure users has also taken a back seat. In... read more


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How To give a Brilliant Speech – Tips On Delivery

How To give a Brilliant Speech – Tips On Delivery

Communications

If you have prepared your talk well and memorised the key points then you are ready to give a great performance. And it is a performance. Giving a talk should... read more

3 Vital Pieces Of A Solid Customer Experience Foundation

3 Vital Pieces Of A Solid Customer Experience Foundation

Customer Experience

According to this infographic from Parature, it takes 12 positive customer experiences to make up for one negative experience. What exactly is the “customer experience” and who contributes to the... read more

What You Don’t Know about Your B2B Prospects Can Kill You:  A Case History

What You Don’t Know about Your B2B Prospects Can Kill You: A Case History

B2B Marketing

Commonly, when building a B2B campaign, companies identify the executives involved (or whom they would like to be involved) in the decision making process and build messaging from there, focusing... read more

Press Releases During PR Disasters

Press Releases During PR Disasters

Public Relations

You sit down to write your next press release for your company. Just as you start writing your first sentence, you see on the news that your CEO has said... read more

How to Use Your Strategy Stories to Motivate Team Alignment

How to Use Your Strategy Stories to Motivate Team Alignment

Strategy

You’ve got your strategy, every body is excited, you’ve got a purpose that everybody can connect to, you’ve identified a number of clear and bold moves, you feel you can... read more

Using Software Lead Generation to Improve Old Skills

Using Software Lead Generation to Improve Old Skills

Strategy

1

One of the biggest problems in marketing business software is contending with the folks who fear the technology. At times these fears are baseless, but other times these aren’t so... read more

The WRIKE Way to Share the Right Info with the Right People

The WRIKE Way to Share the Right Info with the Right People

BrandViews / GetApp

What, share it? That’s right. For information to be of real value, it must be made available to people when they need it. Silo mentality is a recipe for extinction... read more

Designing the Perfect Office [Infographic]

Designing the Perfect Office [Infographic]

A study done by the Journal of American Medical Association surveyed roughly 29,000 computer users and found that 52.7% were working with at least one form of daily musculoskeletal discomfort.... read more

Turn Marketing Messaging & Sales Content into Sales Conversations

Turn Marketing Messaging & Sales Content into Sales Conversations

Marketing

Ask any marketer or sales enablement professional how many marketing/sales messaging projects they have completed or participated in the past 10 years and you will hear anywhere from none to over a... read more