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All Articles - Page 12
The Perils of Writing Poorly: You Call That a Hook?

The Perils of Writing Poorly: You Call That a Hook?

Communications

Do you remember sitting beside the campfire as a kid, being taught to fear the creepy guy with a hook for a hand? (You know, the hook that could be... read more

Surprise and Delight Customers to Earn Brand Loyalty – Delta Airlines Case Study

Surprise and Delight Customers to Earn Brand Loyalty – Delta Airlines Case Study

Podcasts

What human being doesn’t love a delightful surprise? An unexpected and positive brand experience can create memories that last a lifetime. It’s not the status quo of life and business... read more

3 Keyword Research Tools Every Digital Marketer Should Use

3 Keyword Research Tools Every Digital Marketer Should Use

Digital Marketing

A focused and targeted list of keywords helps you attract an audience of qualified prospects and avoid wasting ad dollars on unproductive clicks from your AdWords campaigns. To help you... read more

Who Does What in a Startup?

Who Does What in a Startup?

Startups

How to Configure Your Startup’s Marketing Team Marketing, public relations, and social media are all crucial tools for any new startup. Though the distinctions among the three are quite nuanced,... read more

Smarter Nonprofit Email Marketing

Smarter Nonprofit Email Marketing

Email Marketing

Email is a critical tool for reaching your nonprofit audience. It’s effective if done right, and it’s notably one of the least expensive marketing channels — sometimes even free. Most... read more

The Ins & Outs of Agent Dialing – Part II: Preview Dialing

The Ins & Outs of Agent Dialing – Part II: Preview Dialing

Customer Experience

In this series, I will explore the benefits of automated dialing technology for organizations looking to upgrade their customer service strategy. Whether preview, power, or predictive, the addition of a dialer... read more

How’s Your Customer Service?

How’s Your Customer Service?

Customer Experience

Recently, I was having an issue with my Jawbone UP! band syncing with my iPhone. When I discovered the issue I immediately started dreading the process of contacting Jawbone, including... read more

Business Ups and Downs

How to Manage the Cycle of Ups and Downs in Your Business

Small Business

When running a small business, you face many challenges. One of them is managing the lack of “success”; that feeling you get when you lose a client, you don’t get... read more

Gartner’s Top 10 Strategic Technology Trends For 2015

Gartner’s Top 10 Strategic Technology Trends For 2015

Business Innovation

Gartner presented their top 10 strategic technology trends for 2015 at their annual Gartner Symposium/ITxpo 2014 held in Orlando earlier this month. Computing Everywhere, the Internet of Things (IoT) and... read more

The Best Place to Find Speaking Gigs

The Best Place to Find Speaking Gigs

Communications

You’ve nailed the first essential step to landing speaking gigs. You’re 3 T’s (title, topics, and takeaways) should have meeting planners drooling over the value you’d bring to their event.... read more

How Secure Is Your Cloud? (Infographic)

How Secure Is Your Cloud? (Infographic)

There has been a lot of buzz around cloud computing lately, but not many people know what that actually means. This infographic will try to resolve some mystery surrounding that... read more

The Top 100 Enterprise Analytics Startups Of 2014

The Top 100 Enterprise Analytics Startups Of 2014

Startups

With the potential of removing legacy IT silos and freeing up valuable data to gain greater insights into their operations, enterprises continue to invest heavily in analytics. Providing powerful analytics... read more

3 Key Characteristics Of Sucessful Leaders In HR

3 Key Characteristics Of Sucessful Leaders In HR

Human Resources

What does it take to make an HR organization successful? What would you say are the key characteristics? Having the right leaders in place within an organization is essential. Personally,... read more

Elizabeth Pena Cause Of Death Revealed: Alcohol Abuse

Elizabeth Pena Cause Of Death Revealed: Alcohol Abuse

Entertainment

Elizabeth Pena’s cause of death has been revealed and the Coroner’s office has determined that alcohol abuse was the culprit in claiming the “La Bamba” actress’ life. Pena passed away... read more

6 Conference Calling Tips To Boost Your Business Productivity

6 Conference Calling Tips To Boost Your Business Productivity

Human Resources

The pitfalls of conference calling are so ubiquitous that they’re almost comedic: take these guys, who enacted a conference call in real life, or this guy, who recorded a bunch... read more