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All Articles - Page 11
You Can Be a Customer Service Hero

You Can Be a Customer Service Hero

Customer Experience

My 20-year-old daughter recently dropped her phone and shattered the screen. It happened as we were leaving a restaurant where we had lunch before taking her to the airport. She... read more

Lead Generation Tips – Leaving Prospects On Their Own

Lead Generation Tips – Leaving Prospects On Their Own

Online Marketing

The latest lead generation strategies often favor a mix of inbound, content marketing while at the same time never fully taking an active sales rep out of the picture. This... read more

Keys To Being Social: Be Present

Keys To Being Social: Be Present

Expert Interviews

Are we in a race to be noticed? Do we take time to really enjoy the moment we’re in? Recently, during a Women In Business Today interview, Kittie Walker of... read more

The Trust Factor: Why You Need It & How To Get It

The Trust Factor: Why You Need It & How To Get It

Customer Experience

We all know how important trust is in working with someone. When we’ve previously worked with an individual, or a company, and the outcome was positive, we’ve established the confidence... read more

Community Content: Primed for Improvement

Community Content: Primed for Improvement

Content Marketing

As you may have read last week in my colleague Brenda Todd’s post: Community Vibrancy – What Does it Take?, our team has been spending a lot of time studying... read more

To Click or Not to Click – That is the Call to Action Question

To Click or Not to Click – That is the Call to Action Question

Online Marketing

Everything on your landing page leads to this moment – – > inspiring your reader to click that call-to-action (CTA) button. Your landing page has painted a specific vision of... read more

Video Content Strategy: Making the Right Monetary and Time Investments

Video Content Strategy: Making the Right Monetary and Time Investments

Video Marketing

When it comes to editing, be it B2B video content, 30-second commercials, documentaries or feature films, it pays to be organized and to have clear goals in place. I find... read more

How Inspired Branding Built the Most Valuable Brand–The British Royal Family

How Inspired Branding Built the Most Valuable Brand–The British Royal Family

Branding

1

When Kings and Queens could simply say, “off with his head,” the problems were solved. However, when King John signed the Magna Carta and his powers were limited for the... read more

Economic Times’ Employee Social Media Contract Negates the Right to Speech!

Economic Times’ Employee Social Media Contract Negates the Right to Speech!

“Restriction of free thought and free speech is the most dangerous of all subversions” – William O. Douglas. Compulsion and Control have always been seen in a negative light. For... read more

The 5 Types of Writer’s Block in Marketing – and How to Overcome Them

The 5 Types of Writer’s Block in Marketing – and How to Overcome Them

Marketing

Writer’s block is a phantom that can haunt or even halt productivity. Some say it doesn’t exist, some say it’s an entirely real entity, but the truth is it’s both.... read more

How to Write a Good Blog Post

How to Write a Good Blog Post

Have you been told you need to blog, but you struggle to know how to write a good blog post? Do you feel like you’re starting from scratch while your... read more

Do Content Marketers Need To Have Writing Skills?

Do Content Marketers Need To Have Writing Skills?

Content Marketing

In my recent post on the top skills for content marketing strategists, I listed 7 skills you should look for when hiring a content marketing strategist. The post was inspired... read more

Graduates: How To Answer Those Weird And Wonderful Interview Questions

Graduates: How To Answer Those Weird And Wonderful Interview Questions

Human Resources

I’m sure you’ll all be aware of the increasing competition between uni leavers to get a graduate job and believe it or not the poor recruiters are having a tough... read more

How to Reignite Your Business’ Online Image

How to Reignite Your Business’ Online Image

Branding

1

Most business owners have experienced a “slump,” or when nothing seems to be working out for them and cash flow is at an all-time low. Whether this slump is caused... read more

Back to SEO Basics: Why Relevant External Links Matter

Back to SEO Basics: Why Relevant External Links Matter

As a knowledgeable and methodical webmaster, you know that optimizing your website is a constant effort and that the World Wide Web is always evolving. You may have spent several... read more