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All Articles - Page 11
How To Analyze Your Marketing Strategy: A CEO's Guide

How To Analyze Your Marketing Strategy: A CEO’s Guide

Marketing

You might look at your marketing team one day and think… what am I paying you for exactly? Sure, they’re bringing in traffic to your site, but are these people... read more

Hiring an Online Community Manager? 5 Signs You Found a Good One

Hiring an Online Community Manager? 5 Signs You Found a Good One

Hiring an online community manager is one of the most difficult positions for organizations to fill. Community-based customer relationship strategies are new to many companies, so they don’t have a... read more

SMS text marketing - customer database

How To Get Started With SMS Marketing – Collecting Customer Data

Marketing

2

Knowing where to start with SMS marketing can sometimes seem like the most challenging part. In reality, getting started is much easier than you think – in fact, it takes just... read more

How Food Bloggers Cook Up Great Content Strategy

How Food Bloggers Cook Up Great Content Strategy

BrandViews / NewsCred

Blogs have proven to be a tremendous platform for cooks who wish to share their recipes with the world. There are thousands of them online with different takes on preparing... read more

How to Optimize Your Email Marketing Strategy with Data

How to Optimize Your Email Marketing Strategy with Data

This blog post was co-authored with Kate Lowry, Channel & Customer Marketing Manager at Listrak. Listrak provides retailers access to shopper insights that enable them to power dynamic, omni-channel campaigns.... read more

12 Rules for Successful Social Media Marketing

12 Rules for Successful Social Media Marketing

1

Social media might be a new and exciting landscape, ripe for exploration and testing but that doesn’t mean you shouldn’t equip your enterprise with some ground rules to help smooth... read more

LinkedIn…The Ultimate Careers Advisor?

LinkedIn…The Ultimate Careers Advisor?

Back in 2009 we were presenting to groups of MBAs, Masters and undergraduates at leading Business Schools about how they should make the most of LinkedIn. Here, we showed them... read more

5 Mistakes That Led To Spectacular Viral Fails

5 Mistakes That Led To Spectacular Viral Fails

As an online blogger, I often dream about what it must feel like to have a viral hit. My content gets shared by regular visitors, sure, but I’m talking about the... read more

How To Have An Attitude Of Gratitude And Change Your Life

How To Have An Attitude Of Gratitude And Change Your Life

Strategy

Do you have an attitude of gratitude about your life? Ever think about what you’re thankful for in your life? Yes? No? Sometimes? Never? I do! Every morning I pick... read more

Does Mobile Search Work for Your Business?

Does Mobile Search Work for Your Business?

Mobile & Apps

With B2B and B2C customers increasingly using their smartphones to browse for, shop for, and buy the products and services they need, marketers have increasingly turned to mobile search as... read more

What Marketers Need to Know About Ad Model Changes on Twitter, Facebook and Instagram

What Marketers Need to Know About Ad Model Changes on Twitter, Facebook and Instagram

BrandViews / NewsCred

Another day, another changing ad model among the top social media platforms. Or at least that’s the way it must feel to marketers who are striving to leverage Instagram, Twitter,... read more

Should I Save my Resume in Multiple Formats?

Should I Save my Resume in Multiple Formats?

Human Resources

1

Job searching has changed significantly over the years. While job seekers can still turn to newspapers and posted advertisements for employment opportunities, many companies are now using the Internet for... read more

How to Build Relationships with Influential Bloggers

How to Build Relationships with Influential Bloggers

Are you looking for ways to build successful relationships with influential bloggers? Are you looking for bloggers to act as ambassadors for your products and services? There are a number... read more

The State of Mobile PPC: Past, Present, and Future [Data]

The State of Mobile PPC: Past, Present, and Future [Data]

Online Marketing

My fellow paid search advertisers, our world is always changing. It seems like we can’t go a month without a new ground-shaking announcement in this industry. Whether it’s policy changes,... read more