“That’s The Way (I Like It)”: When Customers Sing the Wrong Song
Perhaps we’ve trained customers to believe that they’re always right or “king” so thoroughly that some of them feel “special” enough to violate institutional norms with impunity. Some of the... read more
Work on Your Business, Not In Your Business
Entrepreneurs are entrepreneurs because they’re go-getters who aren’t afraid of working long, hard hours, learning whatever new skills they need to succeed, and keeping a tight control over every facet... read more
Manage Your Projects and Documents Efficiently — Review Of Projectplace
Projectplace is an online cloud-based project management software that lets you manage single or multiple projects with a quick method and easy-to-use interface. Projectplace allows you to choose from a... read more
Where to Find Kickin’ Online Images for Your Content
We’ve been writing a lot lately about including video in your marketing content and it got us thinking about how important it is to have compelling images in your blog... read more
Critical Minute – Yahoo and Tumblr: Love at First Post
In recent tech news, Yahoo has confirmed a 1.1 billion dollar deal to purchase popular blogging site, tumblr. Tumblr had positioned itself as the perfect acquisition for a company like... read more
Poor Supplier Performance Can Result in Inventory Problems
Supplier performance problems are often linked to sustainability issues, weather-related calamities or lack of sufficient oversight over work conditions as in the recent tragedies in Bangladeshi factories. But more often... read more
Can You ‘Renovate’ a Manager or Staff Member?
Are you one of those people who likes to go shopping, or are you like me and prefer to bring a book to read while others browse? I won’t mention... read more
How to Revive a Failing Family Business with Internet Marketing
If you have a local family business that’s been around for a while but has now gotten into trouble or sales are slowing, chances are good that your success came... read more
Business Success: A How-To Pictorial
1We’ve all read it and heard it… over 50% of business start ups fail in the first 5 years. There’s a number of reasons why that happens. Rather dwelling on... read more
Use Visual Content to Drive Traffic
Despite bad press, visual content continues to perform Visual content is big, there’s no other way to put it. When the saying “Content is king” came about it mainly referred... read more
Making the Most of Word of Mouth Marketing
I’ll bet Word of Mouth (WOM) is the number one way your company gets business. If so, you’re not alone. WOM is the leading way customers find out about start-ups... read more
Building Your Brand With Google+
Now that Google+ has been around for a few years, the benefits have come into sharper focus. Most notably, this rapidly-growing social network is proving to be a popular, integrated... read more
Why Salespeople Fail: Failure to Listen & Premature Articulation
Earlier this month, I immersed myself in two and a half days with Mike Bosworth in his Story Seekers workshop and was once again reminded of what makes great salespeople... read more
How’re You Doing? The DMA’s Q1 2013 Business Review
Last week, the Direct Marketing Association (DMA) released its Quarterly Business Review (QBR) for the Q1 2013. The news is good. The last months of 2012 were overcast with economic... read more
The Problem with Inside-Out Thinking
TSA recently announced that it was changing some of its carry-on restrictions; in addition to certain types of knives, they will allow passengers to bring golf clubs, hockey sticks, and... read more




