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All Articles - Page 11
Document Management Apps to Go – Why Mobile is the new Mantra

Document Management Apps to Go – Why Mobile is the new Mantra

BrandViews / GetApp

Mobile working now makes so much of an enterprise available to employees on the go. Document management is no exception. The days of paper-based workflows are fading away, as even... read more

“You’re Not An Entrepreneur.” …Oh, REALLY?

“You’re Not An Entrepreneur.” …Oh, REALLY?

Strategy

This morning I received an email newsletter with the subject line, “You’re not an entrepreneur.” Since I think we all know that I am definitely an entrepreneur, I was curious... read more

The Problem with BYOD [Infographic]

The Problem with BYOD [Infographic]

In today’s tech savvy world, there are plenty more options than conference calls and board meetings. Modern businesses use a variety of devices to conduct business, but which devices are... read more

12 Most Effective Ways to Project Credibility Online

12 Most Effective Ways to Project Credibility Online

Strategy

Consumers can be tough to catch. Like a slippery fish, if you fail to hook them, you lose them. This split-second decision-making process is magnified online, where competitors are a... read more

6 Ways Google Glass Could Change The Job Interview Process

6 Ways Google Glass Could Change The Job Interview Process

Strategy

Unless you’ve been living under a rock for the last year or so, you will have heard something about the latest gadget to take the tech world by storm –... read more


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Use Your Value Currency in Sales Conversations with Multiple Buyers

Use Your Value Currency in Sales Conversations with Multiple Buyers

B2B Marketing

In complex B2B sales, research shows that more and more decision makers are needed to make the sale. The recent CSO Insights Sales Performance Optimization report showed that 76% of... read more

Your Customers Want to Talk to You

Your Customers Want to Talk to You

Customer Experience

Last week we looked at the Customer Service Theatre that follows a hyper-vigilant Seal Team Six intervention on social media. This week, we should look at the much more pernicious... read more

Five Secure Backup and Archival App Alternatives to Dropbox

Five Secure Backup and Archival App Alternatives to Dropbox

BrandViews / GetApp

As you may have noticed, we’re big-time cloud lovers around here, and we are loving the transition away from fixed media and physical processors to cloud-based, scalable solutions. But security... read more

What's Your Candy Desk? A Big Content Marketing Lesson From Congress

What’s Your Candy Desk? A Big Content Marketing Lesson From Congress

Content Marketing

Whether you identify as a Republican or a Democrat, Americans seem to be in pretty strong agreement that Congress isn’t getting much of anything done these days. At the start... read more

Are You Making These 7 Lazy Pinterest Activities?

Are You Making These 7 Lazy Pinterest Activities?

1

Are you making these 7 Lazy Pinterest Activities? 7 Lazy Pinterest Activities to Avoid Are you using Pinterest for business? Are you doing it “right”? How do you know you... read more

How Omni-Channel Marketing Shapes The New Buyer’s Journey

How Omni-Channel Marketing Shapes The New Buyer’s Journey

Marketing

With the rapid growth of digital consumption and what seems like daily proliferation of social media channels, marketers are faced with more choices than ever when considering how they want... read more

Why Introverts Are Great At Sales

Why Introverts Are Great At Sales

BrandViews / GetApp

Full disclaimer, I’m an extreme extrovert. If you want to create one from scratch, to me, it’s easy — put them on stage at age two or three, tapping or... read more

Social Media ROI: How Dealerships Should Be Measuring Their Social Success

Social Media ROI: How Dealerships Should Be Measuring Their Social Success

You’ve taken the time to build a relevant, engaged community around your dealership online. So after all of the effort you’ve put into your social branding, how do you determine... read more

What Will Twitter’s Latest Tool ‘Everyday Moments’ Mean For Brands?

What Will Twitter’s Latest Tool ‘Everyday Moments’ Mean For Brands?

Last week marketing publications and marketers UK wide were taking about the launch of a new Twitter research tool for brands. The tool aims to demonstrate the buzz that ‘everyday... read more

3 Big Reasons Why Most Agencies (& Brands) Are Losing on Digital Talent

3 Big Reasons Why Most Agencies (& Brands) Are Losing on Digital Talent

BrandViews / OMI

And the 3 ways to fix the problem on both Fronts of Digital ROI & the Talent to Execute. In light of the recent quote in ClickZ’s press release this... read more