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Online Consumer Shopping Habits and Behavior

Online Consumer Shopping Habits and Behavior

According to latest Infographic by Invesp on Online consumer shopping habits and behavior, more than 62% of US consumers with internet connection shop at least once a month and around... read more

Kimpton Karma: Good Data Going Full Circle

Kimpton Karma: Good Data Going Full Circle

Big Data

When a person’s actions decide the fate of future existence, we call it Karma. When the sum of a company’s data is used to improve the future existence of both... read more

The Landscape of Social Login: Facebook Widens the Gap

The Landscape of Social Login: Facebook Widens the Gap

As we saw in our Q1 social login data, Facebook has steadily made gains to solidify its lead as the number one identity provider on the web, particularly outside of... read more

4 eCommerce SEO Best Practices You Can’t Forget

4 eCommerce SEO Best Practices You Can’t Forget

eCommerce SEO is a very common concern for many online retailers. Given the depth and breadth of their different product, category and transactional pages, their eCommerce websites tend to be... read more

NetWORKing for a Job

NetWORKing for a Job

Human Resources

WORK IS THE CORE OF NETWORKING I’m helping an acquaintance find a job. While he’s sharp and has been successful, he’s not sufficiently engaged in his job search, even after... read more


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10 Reasons Your Business Needs Infographic Marketing

10 Reasons Your Business Needs Infographic Marketing

If your content marketing needs a boost, then you should consider infographic marketing for several reasons. You probably know that content marketing is a great way to attract potential customers,... read more

Taking The Right Approach With Your B2B Social Media Marketing

Taking The Right Approach With Your B2B Social Media Marketing

B2B Marketing

Social media provides B2B companies with a powerful channel to communicate with their audiences. But social media marketing is about more than simply leveraging the reach of social channels—you need... read more

How To Encourage Your Employees To Be Brand Advocates On Twitter

How To Encourage Your Employees To Be Brand Advocates On Twitter

By now, we all know the importance of having an active social media presence. No matter your industry, the chances of your customers being online are very high; that means... read more

How To Create Better Content For Your Personal Brand

How To Create Better Content For Your Personal Brand

Branding

A common misconception shared by job seekers is that personal branding is “all about me.” The reality: your personal brand is about showing your network how you can help them... read more

The Good and the Bad of Customer Service

The Good and the Bad of Customer Service

Customer Experience

Customers today have power, and that power is changing the nature of the customer/company relationship. Growth in the adoption and use of mobile devices and social media means that customers... read more

The Four Standard Components of Matching Gift Programs And How They Vary

The Four Standard Components of Matching Gift Programs And How They Vary

Matching gift programs are one of the most commonly offered forms of corporate philanthropy. Wondering how a typical company structures their employee matching gift program? While these programs are widely offered,... read more

3 Powerful Offline Referral Opportunities You’re Probably Missing Out On

3 Powerful Offline Referral Opportunities You’re Probably Missing Out On

Marketing

The “word to mouth” method is probably one of the oldest and most desirable marketing forms that startups are aspiring to achieve. Having someone refer your product to a friend... read more

Facebook Introduces “Buy” Button – What It Means For Your Business

Facebook Introduces “Buy” Button – What It Means For Your Business

Facebook is trying to take the e-commerce bull by the horns by introducing and testing its new “buy” button. With the release, Facebook, the world’s largest social network, is determining... read more

A Hitchhiker’s Guide To A Content Journey

A Hitchhiker’s Guide To A Content Journey

Content Marketing

Forgive the marketing speak for a minute, but I want to talk about the purchase decision process and why content journeys are so important for brands embarking on or executing... read more

Couple Delivers Baby With Help From Text Messaging Doctor

Couple Delivers Baby With Help From Text Messaging Doctor

Imagine you’re pregnant and live hours away from the nearest hospital. Suddenly, you start having painful early contractions. You don’t have hours. The baby must be delivered now. What do... read more