Many people who want a website mistakenly overlook using WordPress because they think it’s “just a blog” platform. But, the truth is, self-hosted WordPress platform is so much more than a blog that it really just can’t be classified anymore as “blogging software” rather self-hosted WordPress is right up there with software like Dreamweaver that can be used to create wonderfully functional and beautifully visual websites for any business.
WordPress is easy to use, very customizable, easy to update, easy to maintain, has superb functionality and tons of community support. This is not something you can say about many other website software applications. WordPress is really more a publishing platform than a blogging platform and should be thought of as such. Whether you’re publishing a small website for a bricks and mortar store or you’re creating a fully functional e-commerce website, self-hosted WordPress will work as your publishing platform.
Search engines prefer dynamic websites that are continuously updated which is yet another reason why WordPress is the platform of choice for so many online business marketers. The “blog” function of WordPress can be used for so many different features such as a news section for your website, or a job directory or even a simple listing of items in any one category. The simple truth is, it just works! It works very well, very simply, and is so user-friendly that even a complete novice can follow the instructions and make a simple website within hours.
Large corporations such as Ramada, Ford, eBay, Yahoo and so many others are using WordPress that you might be surprised at how truly customizable it is. Even the Wall Street Journal is using the WordPress platform for their website. Look around the web and you’ll start to notice which sites are using WordPress and which aren’t. The ones that are, load fast, are dynamic and fully functional, while looking beautiful visually. The fact that WordPress is open source and basically free only adds to the excitement that a business owner can experience when using WordPress to build their website.
Today, it’s obvious that WordPress is not just for blogging. WordPress is versatile, customizable, user-friendly, and very adaptable for any type of business website. It really is a content management system that allows a business owner to maintain their own website without having to rely on their web masters on a daily basis. Whether building a site for yourself, or building one for someone else you can be sure that WordPress is the right choice. It can be as complex or simple as you want it to be.
Just because WordPress is a free open source platform and is free, doesn’t mean it lacks quality. Once you start looking around at the names of companies and corporations using WordPress then try it for yourself you’ll know exactly why it’s being used. Many companies that started out using HTML, and Website builders such as Dreamweaver, Yahoo Builder, Go Daddy’s Website tonight and others are switching to self-hosted WordPress once they realize that WordPress is not a blogging platform.
The real power of WordPress – it’s not the platform, it’s how you use it that counts!
