Why Your Next Website Should Be Responsive

Comments: 3

  • Shannon says:

    Thanks for including the SEO benefits of responsive design!

    Here’s a great one-minute video on responsive design:

  • Josh McCoy says:

    A study in 2011 revealed up to 93% of website could not be viewed properly on mobile devices.


    I think it’s interesting that Google is passing out more points to those that have responsive web design implemented. I believe that one day this will become mandatory to reach an acceptable level in the SERPS. Those that already know about these changes wil be ahead of the game.

    This goes to show that there is a huge need that most businesses just simply cannot see. I’ve written a very comprehensive article about this topic that can be found here: http://oursmartweb.com/the-case-for-mobile-web-design/

  • Harman Goei says:

    This is a very interesting suggestion you make about how the next website a web developer should make is a responsive one. As a student who is very interested in web development and creates websites for clients, I really love the idea of responsive web design, but it comes with a cost. The cost is that responsive websites should be mobile-first when designing any website, or else it would affect the site’s performance. If responsive web design is considered a last feature, then it might be possible that the responsive design would carry the burden of other features that were considered, such as a cool, interactive slider, a commenting system and placement of advertisements. While these other features might be plausible on a desktop site, when it comes down to a mobile version of the site, it might be not optimal due to the lack of responsiveness of those new features and thus hidden by CSS in the mobile version of the site. What’s worse is that the site might still load the unnecessary JavaScript required by those other features, which would affect the loading time of the site in the phone, as users hate in this article: http://econsultancy.com/us/blog/6117-users-still-hate-slow-sites-nielsen. Do you think existing sites should quickly adapt their site to a responsive web design? Or do you think new designs should be responsive?

    When responsiveness comes first in any design process, I believe it would be substantial and would provide SEO benefits. I do agree with you that there are so many websites that duplicate their information a mobile companion of a website, but the reason why they do that is because they did not consider responsiveness first in their layouts. For example, http://m.yelp.com Mobile Yelp was created because the current Yelp http://www.yelp.com is not responsive-friendly, and if responsiveness was considered first (mobile-first), then a mobile site would be unnecessary. That is why when I create websites, I secretly make them responsive, without letting the client know. It is because clients will eventually ask for some sort of responsiveness sooner or later, and when the time comes, I am fully prepared without having it looked like it was tacked on. Someday, I think responsive web design will become something to think about first as mobile internet usage continues to grow, and instead of thinking about responsive web design last, I think they will consider it first, as it provides good benefits as you highlighted.
    Harman Goei

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