Gone are the days when retail giants were the only key players in the retail industry. With the advent of the internet came online shopping networks and sites that allow small business owners and even people who do not leave their homes to sell things online.
Why sell online
There are several reasons why you should consider getting into the online retail industry. For one, startup costs for an online retail store is not as big as starting a brick and mortar shop. You do not have to pay for space rental and employees. You just need to find an IT professional who will create a good website for you. In some cases, you do not even have to buy a domain or setup a website since there are online shopping networks where you can sign up for a seller account. After signing up, you will be provided with a page which you can use to post photos of your merchandise, get orders and answer to queries online.
Your goods for sale
Related Resources from B2C
» Free Webcast: Bye-Bye Solution Selling: Why Sales Teams Are Moving To Insight Selling
It will be much easier for you to set up an online retail shop if you already have an existing inventory of goods for sale. If you own a shop selling cameras and gadgets or bake beautiful cakes for your relatives and friends, an online shop will serve as another means for you to increase your customer base. Online retailing will open your doors to more opportunities since more people are able to get a glimpse of the products that you sell or the services that you offer regardless of location. Nonetheless, you can still start an online retail shop even without an existing inventory. Many suppliers are willing to accommodate alternative arrangements with online retailers.
How do you intend to receive payment from your customers? There are several popular means of receiving payments from them. You can opt for bank transfers, money transfer services, PayPal and credit cards. You should be aware, however, that online customers opt for convenient modes of payment. Requiring them to send the payment via bank deposits, for example, can be particularly time consuming if your customer still need to go to the bank to deposit payments. Payment through debit cards, credit cards and PayPal are probably the most preferred modes of payment among online shoppers worldwide. You can easily set up a PayPal business account. You only need a credit card for verification. You may need to look for a credit card merchant account provider if you want to offer your customers an option to pay with a credit or debit card.
There are times when customers send you inquiries regarding the products or services that you offer online. You may also be providing after sales support in case one of the products that you have sold online is defective. Providing your customers with the best support can help keep them coming back to you. Just like sites that use a feedback system such as EBay, you will be likely to get good feedback if you give your customers the best support. Therefore, you should set up a means for your customers to contact you. You can post your email or a toll free 1 800 number so your customers know how to reach you should they need to get in touch.
If you have dreamed of becoming an entrepreneur but fear that your lack of entrepreneurial experience and capital are keeping you from becoming one, consider becoming an online retailer. Anyone with a dream and determination can easily start and succeed with an online retail shop.