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What Justin Bieber Can Teach Us About Inbound Marketing

Online Marketing

What Justin Bieber Can Teach Us About Inbound Marketing image Inbound Marketing4If for some reason you don’t know who Justin Bieber is, he’s a Canadian singer-songwriter who has received numerous awards, including Artist of the year awards and was also a Grammy nominee.

It’s interesting to know that Justin was first discovered by his American talent manager when his Youtube video’s become viral back in 2008.

I’m not a “Belieber“, but I’m a fan of how he has effectively used “inbound marketing” strategies to help him become world famous, and he might not have even known it.

What is Inbound Marketing?

It’s entirely based on the concept of getting the attention of your prospects or target clients. It’s also making yourself easily found in the search engines or social media.

It’s effectively drawing visitors and clients to your website or business, and 99% of the time, it’s because of producing amazing content or service.

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Top “Inbound Marketing” Methods that we can learn from him.

1. He uses Youtube.com – the world’s 2nd largest search engine.

He might have NEVER heard of search engine optimization or how to get more youtube fans and likes, but he knows how to create great content (music video) and upload it into youtube.

You’ll never know what makes people “tick”. He just created great content and people loved it.

If you’re a business owner, does your video provide great content? Does it help your readers understand what your product or service do? Or does it sound and look like a sales presentation?

Today we can inexpensively create a 1080p video in full HD for less than $150. If you have the latest smartphone, you already have a video recorder that you can use to create your awesome content.

2. He leverages and personally uses Social Media.

Justin has 31,613,859 twitter followers as of this moment.
He averages 32K Retweets according to this study.
His Twitter profile is full of personalized tweets.

I know that for most business owners, they don’t think they have the time to handle these social media channels, but the truth is you are missing a lot of opportunities if you don’t.

Fortunately, we have a well-planned social media marketing strategy that helps build your brand in twitter, facebook, and google without you spending a lot of time on things that don’t matter.

 3. He keeps creating great content and sharing it in different types of media.

You may or may not like Justin Bieber’s song, but the fact is a lot of people love it. Check out these stats.

He uses Youtube.
He uses Instagram.
He uses Twitter.
He goes around the world promoting his concerts.

No wonder he is so popular.

Here’s a Great Tip To help You Create Great Content

When you create content, it’s important to visualize your readers.

Who are they?
Are they mostly female or male?
Are they mostly baby boomers or yuppies?

You can use tools like quantcast.com and doubleclick ad planner to learn more about your demographics. Just enter your site or a competitor’s site to see the demographic of people visiting them.

Don’t try to communicate to all of them, because if you try to appeal to everyone, you’ll appeal to no one.

Create great content for your target demographic.

If you’re a landscaping company, provide content that teaches people how to maintain their lawn and care for it. They might not need your services immediately, but because you’ve earned their trust, and they know who you are. Guess who are they gonna call when they get busy and weeds start growing on their lawns.

What have we learned here

I think that most small business owners are still in the “traditional advertising” mindset, but this has proven how the Internet can boost someone’s business or make someone world famous like Justin B.

Are you excited to achieve the level of success our client’s are having?

Then download our complimentary guide that will help you in taking your business to new levels of success.

What Justin Bieber Can Teach Us About Inbound Marketing image c460f66d 0c21 4a85 b4fc 273689de6fa922
This article about Inbound Marketing was originally posted from our blog about internet marketing.

Photo Credit by Betsyweber under CreativeCommons 2.0

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