Although this isn’t a mandatory step to having an email marketing newsletter, it is a great way to get more out of the articles you’ve written. If you’re anything like us at Original Ginger we put a lot of thought into our articles. We want there to be value in every single one. We want people to be able to go back and reference that information at any time they need it.
This is where archiving your email marketing newsletter somewhere on your website can be handy. It’s great for clients to reference, you can re-use content, and it brings new visitors to your site for years to come without having to do any additional work, or redundantly re-work the same topic.
There are some email marketing service providers that only retain archive copies for a limited time period. When you are searching out an email service provider keep this in mind and find one that allows you to archive ALL of your email marketing campaigns. After all, you’ve put a fair amount of work and possibly budget into each campaign. Lastly, a reputable email marketing service provider will provide tools that make it easy to place archival links on your website.