Up for Debate
When your system fails, you have to re-examine it.
In online business, there are a number of things that can go wrong, but few are more frustrating than when you’ve been working hard at one particular process, and yet you are not seeing it generate any profitable results. There are a few of these processes, but the one that gets a lot of flack from pros is online article submission.
Sometimes the criticism is warranted. Article submissions take a lot out of people and, as good as the content of the article is or how well it has been optimized, the submissions don’t often yield many new rewards for an online business. Hence it’s easy to see why article submission is regarded by pros as not being a great process with which to generate business.
But all is not lost in article submissions for online business success. If you are an article enthusiast, there is no reason why you can’t use online articles to generate the right sort of success for your business. You just need to know which methods to use, and which to avoid.
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The Correct Scenario
As with a lot of creative services, the craft of creating online articles and generating online business success has less to do with the content than it does with the medium in which it’s placed. You have to often shift your focus from writing great content toward placing that content in the right place on the Web. This shift in focus, as well as determining the optimal locations for your articles, can take a bit of time to master.
The first observation one must note is that not all online submission sites are the same. Obviously, you want to get your content to the best article submission sites that can allow you to optimize your content and have links back to your business’ web site; sites that lack those options just won’t do, so you have to do some searching to find the right ones to whom you should submit. In this search, you should be wary of the amateur free article submission sites that do not drive much traffic or that just have random postings by random writers. There might be a few good, professional article submission web sites that are free, but when researching your pickings, make sure they are organized, have some sort of submission and approval system of articles, and allow the contributor some sort of ability to post information about themselves, their business, etc.
It’s good to publish your articles in one place, too, in order to build up a client following, and attempt to publish on a schedule. Also, ensure your material is keyword optimized all the time. If an article submission web site is good, it can be professional and accommodating to you all at once.
Your online articles have to work for you; they have to not only inform the public, they have to bring in clients. In some cases, online business pros get looped into an article writing and submission service that can produce great content, get them onto the best article submission sites, and will do all of the SEO requirements to bring in the green.
And, really, there’s nothing wrong with all of that. If you think you have found pros out there who can help you with online article submissions, then go ahead and put them to work. But make sure your budget allows you to pay for that work, that they are competent writers, and that they have a track record of business success behind them in the world of online article submissions.
In the end, nothing else will do but the best. Online article submissions are a lot of work, and so if you’re going to use them as a business-success vehicle, use them to their maximum potential.
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This article Understanding the Correct Method of Article Submission for Online Business Success was originally published at Numero Uno Web Solutions and has been republished with permission.