Content is the most important element on any web page.
Your SEO (Search Engine Optimized) content is a source of attracting others to your page.
Great content paired with smart design can help to position you online, promote your brand and market your service.
The phrase “search engine friendly” is often used to describe website designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.
When you understand SEO, you will better appreciate how a web site is built and how pages are constructed online to increase site traffic, affect your page rankings and keep your visitors interested.
It is crucial for content creators, especially professional writers and editors, to use SEO copywriting language in their digital dialogue.
Who needs to understand Search Engine Optimization?
- Professional Editors
- Digital Content Creators
- Freelance Writers and Editors
- Communication/PR Professionals working in private, agency, corporate, technical government, non-profit and publishing sectors
SEO (Search Engine Optimization) is more than just a simple technique to increase traffic and sell products or services.
In fact SEO represents a science. It is the most important and effective science existing on the Internet.
Without a doubt, the art of digital dialogue and the science of SEO together, is the most effective method for building page activity and visits.
If you are creating or constructing digital content as a writer or editor, you owe it to your clients to understand the following:
*SEO as it applies to building web traffic
*How to identify and recognize keywords and key phrases
*How content optimizes page ranking for websites and blogs
*The value of on-page and off-page SEO
*The relevance of links and targets
*How to test and refine SEO copywriting
and editing skills
*How to do content search and rescue
*How SEO applies to real-life assignments
*SEO as a new-media interest and area of expertise
*How SEO can support online career opportunities