Ethos in Practice
The studio artists swear by it. The punk bands have it tattooed onto their arms. Even the high school dropouts have gained some livelihood from it. It’s more than an ethos—it’s a practice.
It’s do-it-yourself (DIY). The way you can be your own teacher, learn things, and practice a skill to bring success. It’s been going on for ages, and will likely go on forever more.
In online business, there’s a bit more controversy with DIY than one might think. With so many digital “pros” these days, it’s hard to believe those who claim to be self-taught and can actually do good work. Sure, anyone can sit at home and chip away at their digital business skills, but some of them are DIY-in-training, yet already branding themselves as pros. In many cases, these self-proclaimed pros could do with some formal education.
DIY-in-training aside, a lot of online business pros can use the DIY approach for their day-to-day tasks while saving some money in the meantime. There’s no need to freelance or to try and farm out your services to others, unless, of course, that’s a goal you have. DIY can serve you well just for your own use.
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For this, there are a ton of great digital applications that can help you with the DIY approach. In fact, there are so many that you’ll likely need some guidance to figure out which ones can help you the most for the online business areas you need to deal with. Then you’ll be ready to do it all yourself for real.
Applications and Then Some
Digital programs for online business applications often come in package form, so it’s easy to get a bit confused when you go looking for them. One that you might want to focus on is a good graphics editing or manipulation program to do your own custom photography services. If your photos need some tinting or touching up, these programs can help you do it right from your laptop.
You might also have some designing urges and want to do the designs for your business material. A lot of graphic manipulation programs have logo design and development media built into them, and even have poster and exhibit design interfaces—for those bigger jobs—where you can get your big promo material completed. These programs are great because you can make mistakes, fix them, then save them to compatible files to be used for printing, online posting, etc.
In the end, having some good programs for web site maintenance can help the most. A program that can help you fix your Meta data when it needs some improvement or even design a new page is most helpful at times. A good web page editing program will save you here, but be sure it has a mechanism to publish pages for you too.
Knowing Your Limitations
Obviously, technology can’t do everything. There are some things that require human input. You might hear of these programs that can do things like content copywriting services with keyword phrase input or that can do all of your web site maintenance by themselves. Be wary of these, and give them a thorough test before relying on them. As good as they are in theory, there’s a chance they might actually be all hype and no delivery. It probably wouldn’t hurt to take a design or computer course here and there to get familiar with some new applications. These classes are usually available at local colleges, are cheap, and are often scheduled at night.
The union of the DIY attitude and the right technology programs can go far for online business. You can learn a lot on your own and work to save yourself some cash. It’s the online business power you can have, all on your own terms.
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