Wheel of Time
If you ever heard your mom or dad use that old quote of “When we were young, there weren’t enough hours in the day!” you probably wanted to cringe. They were probably getting sentimental or trying to keep you from becoming lazy—just doing their parental job, because they wanted you to take advantage of the time you have on Earth.
In truth, this age-old adage is actually very practical. We should all be working hard to do the best we can with the talents we have. As depressed or as tired as we can get, there’s nothing like using our time to make our own lives successful. After all, we have to take control of our own lives for the best possible results—no one else will.
Working hard to do well means following a good work schedule to perform the necessary duties on time. Whether it’s a business venture or a killer party, having a plan can really mean the difference between success and failure. It’s a must in online business, as scheduling and making use of the time you have is how you create success for yourself.
This is most common in search engine marketing (SEM). You might not believe it, but having your online marketing material ready to roll at certain scheduled times can mean the difference between good and great success. Getting a business schedule for yourself online makes your business really work effectively.
Related Resources from B2C
» Free Webcast: The Future of Marketing: Social Listening + Action
Getting the right concepts down is necessary for understanding proper scheduling for online business. This revolves around the whole SEO vs. SEM concept, where search engine optimization (SEO) is how you optimize your online material and SEM is using the right marketing processes for your online material. It seems confusing, but after a little explanation, it’s not.
First of all, you should have a schedule in place to do all your regular SEO duties in a given day and/or week. The jury is out with a lot of pros about this, but many seem to suggest certain duties over given time periods. You should be checking your keyword bids a minimum of twice per week, if not every day, and doing pay per click (PPC) ad optimization, like creating new ads, once a week.
That’s the SEO part; the SEM part is maintaining your online material to ensure your online search engine marketing campaigns are working properly. Checking your reports from PPC to see how much cost per click you are running daily is helpful, as you can see where you need to remove certain ads, what keywords are not bringing in any results, or what time to post your ads to generate the best returns. Reading all the query reports or analytics from your campaign can also help you fine-tune your SEM material as you go.
Beating the Clock
The above may sound pretty cumbersome to you, and it is. However, there are tools in place to help you. PPC programs like Google AdWords have reports and analytics tools that are there for you to read, interpret, and act on, as everything is results-oriented. For your SEO, you can get good, cheap SEO scheduling software that you can program your SEO material into to operate when you want and make immediate corrections. This can improve your SEO ranking and keep your SEO material rolling along as expected.
In online business, there is a definite feeling of trying to beat the clock. Time is of the essence if you really want to succeed. There is no question that this feeling is somewhat unpleasant, but you don’t have to feel pressure; you simply have to implement the right processes to make time work for you and your business online. That way, time is really on your side.
To get more help on all your SEO, web site design, and web traffic needs, e-mail Numero Uno Web Solutions Inc. at firstname.lastname@example.org.