Online marketing has grown in leaps and bounds. Today, there is a vast number of tools and resources that can help you jumpstart your online marketing campaign. I would wish to cover each and every useful tool and technique. But for the sake of time, I will delve straight into some powerful internet marketing tactics that you can use to grow your business in 2013.
Top 10 Online Marketing Tactics
1. Proper Search Engine Optimization (SEO)
The truth is that 90% of internet consumers use search engine tools like Google Search and online directories to locate products, services, or websites. Indeed, SEO wields immense power and the way you handle it determines whether or not you will get visitors. So, if you’re not using SEO to boost your internet marketing campaign then you’re clearly the loser here!
To improve your site rankings, you should implement effective and on-going SEO strategies. Web page optimization, link building, and acquiring quality in-bound links from authority websites can help you grow traffic. Site directory listing and press release distribution are also useful techniques for increasing site visibility and improving your traffic and site rankings.
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2. Online Display Advertising & Remarketing
Display advertising is another powerful online marketing technique that you can use to attract new customers and grow your sales this year. Displays ads and banners are useful tools for branding and for marketing your products and services online. Display banners come in various forms such as animated graphics, static images, and interactive media that incorporate audio and video elements.
3. Referral Marketing
I have no doubt that referral marketing has a great potential to grow your business. The fact that it is inexpensive and effective makes it a good way of attracting customers to your internet business. The beauty of referral marketing is that it leverages the power of your partners and existing customers who already have a good understanding and first-hand experience of your product.
To generate referrals, you should create an online marketing product or service referral system and integrate it with your business website. Alternatively, you should consider franchising or partnering with well-established companies that have successful affiliate programs. Here is the catch- starting an affiliate program guarantees you commission and more sales from existing customers and prospects join your referral system.
4. Attraction Marketing
If you are an out-going and charismatic business person then you should use attraction and online marketing to your advantage. I believe that attraction marketing can help you grow your MLM down lines, improve your sales, and grow your marketing network tremendously.
The beauty of attraction marketing is that you don’t need convince people to buy as there is a need already. You only help prospects and consumers see the value of the product or service that you are selling. To succeed with attraction marketing, you have to be persuasive and approachable.
5. E-mail Marketing
E-mail marketing needs no introduction because it is an online marketing technique has been around for some time. Nonetheless, it has proven to be cost-effective and highly reliable in prospecting and engaging with loyal customers. Sending e-mail newsletters periodically is a simple way to generate leads and stay in touch with your loyal customers. The good thing about e-mail marketing is that it allows you to target specific market segments.
A quality e-mail newsletter is more than an online marketing tool. It is a useful tool for communicating and addressing the needs of your customers. Sadly, many businesses misuse e-mail marketing. They send out more salesy and promotional e-mails that do not create value to consumers. Instead of sending blast promotional e-mails every 24 hours, think about creating e-mails that communicate helpful tips, news, and things of special interest to consumers. I believe this will generate attention of customers and enhance the value of your online marketing campaigns.
6. Social Media Marketing
Like e-mail marketing, social media marketing platforms have grown into formidable tools for internet marketing, customer acquisition, and customer engagement. When used properly, social media channels can increase brand awareness, web traffic, and establish you as a niche authority and as a credible person or business entity.
You should leverage the power of social media channels like Facebook, Twitter, Instagram and LinkedIn to grow your personal brand and to engage with new prospects and online marketing audiences. I believe that social media channels can help you announce new products, discuss industry issues, and also share your opinion about market trends.
7. Free Downloadable Tools & Resources
You should make every effort to provide your online marketing community with valuable free tools and resources on your website. These could be links to useful resources around the web or downloadable online resources. A good way of using online marketing to you advantage is creating free e-books, software downloads, and video files and availing them to visitors who subscribe to your mailing list.
Providing freebies to visitors and consumers can increase leads and sales potential. Visitors will be more interested in visiting and exploring your website if there is something valuable they can get free.
8. Superior Product & Unique Selling Proposition
When it comes to lead generation, a superior product is several times powerful than a skillfully executed marketing campaign. That is the secret behind successful products and brands. Unless you make your consumers see the superiority of your product, you cannot be too sure of the success of your online marketing.
For you to succeed with online marketing, you must create a unique selling proposition that makes buyers feel that they will get their money’s worth. You really have to make your product stand out by communicating the unique value, features, and benefits it has over competing ones in the market. This way, you won’t have any problems pitching your product to the target market.
9. Power Words Marketing
If you want to attract the attention of customers and generate leads then you have to optimize your online marketing message so that it speaks in a way that meets their desires. Successful B2B marketers and entrepreneurs know their market pretty well and more so the psychology of selling.
You have to understand the language of customers and their respective needs. Most importantly, you should use compelling and powerful online marketing words that highlight the value of the products you are selling. The more persuasive and straight-forward messages you sent the more buyers you will attract and the more sales you will generate from online marketing.
10. Blog Marketing
Blog marketing is another great online marketing technique that you can use deftly to attract prospects and to establish yourself as a professional and niche authority. You should create a personal blog, a business blog, or a niche blog and use it to share your expertise and your knowledge about issues relating to your industry.
If you are not blogging then you are actually missing a lot and lowering your online marketing potential. The truth is that your blog has the potential to generate and direct massive traffic to your website. Most importantly, blog marketing can cut down the costs of advertising and help you establish a personal connection with your customers and prospects in ways you could have never imagined.