The Future of Search Engines

Comments: 4

  • Dan M says:

    The Personalized Search “based on past search behavior” can be extremely annoying. Example: I searched for (1) car insurance, (2) LED monitor and (3) hotel room in Vegas. Since then I’m aggressively bombarded with ads related to (1) + (2) + (3) (and other issues I dared to search for) many months AFTER the issues were taken care of. A searchelerator like DiCheetal is designed to graciously fix this problem: it lets the user personalize the search for the best search experience possible.

  • This is pretty great list. Search engines have definitely evolved so much (I miss AOL Keywords! So simple), but I think the real innovation is going to be niche vertical search engines. Search is huge, but the niche is where there’s growth. Think of sites like Kayak and Orbitz that combines a focus with personal search. Once it becomes more common place (which is what my company is working on) we’ll see an explosion in search.

    • Wow, I didn’t know people miss AOL keywords. I guess they were pretty simple. Kinda like the “I’m feeling lucky” button on Google. I guess I wonder if vertical search sites can have the relevancy that large search engines have. I can’t think of too many niche search engines I use currently. Maybe you’re right though and they will be increasing in the near future.

  • I know what you mean Dan. That’s one thing that’s annoying about personalized search and targeted ads. I was looking online at gas log fireplace last year and I would get a google banner ad on every website for the next 6 months for a gas log website. It would be cool if there was a way to tell Google “I’m no longer interested in gas logs.” This manual response would allow them to keep the ads much more fresh and relevant.

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