With so much chatter happening in our digital realm on a day-to-day basis, it can be really strenuous to navigate your way through the clutter. A regular Google search to find out whose talking about your brand won’t yield every result. Scouring Twitter for mentions is long and tedious, and with Facebook you can only gauge your followers sentiment when they post on your page or tag you. People are also cross-platforming. They’re watching TV, surfing the Internet, and interacting on social media at the same time.
With so many of these different avenues for people to engage with your brand, it means there’s also many more marketing and advertising mediums at your disposal. The opportunity for brands to expose their products and services to a wide audience is growing even wider. But, where are they going to find their audience? Not only get their voice heard, but also hear what people are saying? The approach to digital marketing needs to be versatile. So, what channels are they using most?
The advent of technology has given birth to the millions of properties out there to benefit the marketing executive, and the creation of social media has given the public an avenue to cross-platform like never before.
“Nielsen has found that viewers who are also using the Internet tend to be more engaged in television programming. For example, someone watching the start of baseball season may find themselves logging in to learn more about new players on their favorite team. Nielsen also found that television viewers commenting on television shows in real time on social media sites provide useful insight to advertisers.”
There is video sharing, social media properties, mobile marketing, display marketing, and email strategy to name a few. What chief marketing officers really need to be concerned about is targeting their content to the right audience. Many organizations aren’t up to date with what’s going on, and are now scrambling to shift their budgets to accommodate the digital landscape; with budgets increasing for social media, mobile, tablet, and display marketing.
This shift is getting people excited, but with companies like Facebook faltering in the digital realm, it’s taking longer than expected for people to make the jump. But, once people understand the importance of marketing in the digital landscape, Facebook will bounce back, and digital advertising will really take off. There’s just a slow adoption curve right now.