The Complexity of Simplicity in Email Marketing

Comments: 2

  • Jim Morton says:

    Meredith, I agree with most of this, but I’m not sure about “Do NOT use in-line styles.” Some email browsers (such as Gmail and Outlook) throw out external and embedded style sheets, and in-line styles are the only way to get the results you want. Could you explain your reasoning a bit more?

  • Jim – I appreciate your comment. We try to simplify the HTML specs that we send to our clients as much as possible to avoid any coding issues when we test their email in our system. That is why we specifically say, “Do NOT use in-line styles.” The truth is, if in-line styles are coded properly, the email will appear consistently across all web-based or email clients. However, we have come across numerous clients that are not coding experts, and we go through many trials and tribulations to try and help them get it right. Below is an informative article that I found that discusses coding in further detail. Let me know if this is helpful. http://groundwire.org/labs/email-publishing/using-css-and-html-in-email-newsletters

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