Plan, Listen, Adapt: Top Tools to Listen to Your Network and Convert Your Web Traffic

Creating a website to promote your business is a great way to expand your market. However, simply having a website is not enough to increase sales. It is just as important to market that website so that people know it is there. Just hoping that people stumble upon your page leaves far too much up to chance. Marketing through social media can be an excellent way to increase traffic to your site. According to Swazi Business Profits, marketing your website through social media sites can:

  • Build a relationship with your customers
  • Help you get to know your audience
  • Offer a chance to be a proactive listener
  • Respond quickly to customers
  • Involve your customers

Everything on this list enables you to increase your marketing base and increase traffic to your site. Knowing your customers and interacting with them can help build brand awareness, increase brand loyalty, and increase sales. However, it’s not always as simple as having a presence on the social media sites. It takes having an active role on these sites. Simply creating a Facebook page, or joining LinkedIn, and Tweeting about your business does not necessarily result in profits.

When creating web content that promotes your website and your business, it is important to track what is working, and what is not. Continuing a marketing scheme that isn’t getting results can equal to a loss of not only time, but money as well. So it is important to have the right tools to track the success of marketing campaigns and making adjustments, or even choosing to discontinue marketing that isn’t working. This tracking can take up more time and energy if not utilized correctly. For each site, there is an abundance of statistics that you can find. But it is essential that you track the statistics that actually impact your business.

Creating an effective plan for monitoring the right statistics for each site can give you an accurate picture of what is working and what isn’t. A weekly or monthly plan that updates your effectiveness so that you can make adjustments to your marketing that will continue to improve your business. While it is possible to use internal methods to track some information, such as number of likes on Facebook, number of retweets on Twitter, there are also tools out there that can give you a more accurate view of what’s going on with your social media. The top ten tools listed by Tweak Your Biz can help you use your social media presence for your business.

  • Social Mention – allows you to measure and track all mentions of your business, your products, even your competition in real time. It pulls data from hundreds of social media platforms to give you up-to-date information.
  • TweetDeck – this tool allows you to gather feeds from all of your social networks in one simple place with a dashboard. You can schedule tweets and feeds just for your social search needs. You can create lists that are customized to your target groups, and see who is tweeting about what.
  • Hootsuite – an integrated management tool that allows you to organize and execute campaigns across all of the social media networks at one time. This tool can incorporate Facebook, Twitter, LinkedIn, and Google +, but also covers YouTube, Flickr, Tumblr, and more. The Geo-location and Geo-targeting can help you aim exactly where you want your efforts to go. An all encompassing tool, it allows you to control your social media efforts in one place.
  • Twilert – a Twitter monitoring application, it track all mentions of keywords you select. This tool doesn’t simply monitor @ or hashtags, but entire tweets for word content. This tool isn’t just helpful for tracking results on Twitter, but also as a research tool to break into new marketing areas. It can be customized to a geographical area, or target audience.
  • Sprout Social – a service that lets you monitor your business and manage conversations in one tool. Integrating all of the major networks, including FourSquare, it allows you to publish and update across all of the social media sites with a single click. It also allows you to manage your contacts, track competition, and utilize their analytics.
  • Social Oomph – a useful tool, especially for Twitter, it allows a business to build relationships with customers. It allows a business to set up auto direct messages, auto follow, and also auto unfollow. The auto unfollow can help you prevent following people who have stopped following you. While it is focused on Twitter, it can be used to connect to other social media sites through tweets.
  • Sysomos – a great social media analytics tool, it allows you to measure results and make decisions based on accurate information. It collects statistics from blogs, Twitter, social networks, message boards, wikis, and even major news sources. It tracks and identifies opinions by gender, age, and location. The variety of products Sysomos offers allows you to select the right monitoring tools for your business.
  • Brand Monitor – an easy-to-use monitoring and engagement platform, it lets you track weekly trends, reaction meteors, posts volume, reaction graphs and referrals through one simple dashboard. It can email you daily, weekly, and monthly results that can keep you current on the information you need to know.
  • Google Analytics – one of Google’s free services, it allows you to track the statistics in multiple ways based on SEO and analytical marketing. It can give you statistics on traffic sources, referring sites, types of visitors, popular pages, number of visits, and geographical location. Utilizing this helpful service can give you all the numbers you need to accurately track your traffic.
  • Google Alerts – another of Google’s useful tools, it allows you to track anything you want. You can set up tracking to follow anything from articles written under your name, things being said about your business, or about you, your competition, or any topic related to your products. The alerts are only limited by your keywords. A very helpful tool to track statistics across the boards.

While not all of these products are free, the ability to track the information you needs is available from many different sources. Whether you select one tool, or combine them to make a fuller picture, it is essential to a successful presence online to have up to date information. By not staying current on the statistics driving your media presence, you lose the ability to know what your customers are saying, if your brand is popular, if your time and money is being spent in the best way possible. Keeping your finger on the pulse of your network can help you succeed as an online presence.

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