Did you know Businesses make an average of $2 in revenue for every $1 they spend on AdWords? (Google Economic Impact Report)
That’s not a bad ROI.
There’s lot of online marketing tactics you can use this holiday season – email, SEO, content marketing, social media, etc. – but most of these take a longer time to see an ROI.
Pay Per Click Marketing (PPC), on the other hand, will give you ROI insight almost immediately.
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If done properly, PPC will tell you:
- how much you’ve spent
- how many leads you’ve accumulated
- the cost per lead
- how much revenue you’ve earned
- how much profit you’ve earned
- what your ROI is
Is there any type of marketing that can give you that kind of data, and on a daily basis?
So if you’re looking to boost business sales this holiday season, here’s 10 tips to help you get started:
- Ensure your site is set-up for a PPC campaign, complete with an incentive or promo, a crystal clear call to action, and an easy form to complete (or number to call).
- Set your budget, smartly. At first, bid higher than Google’s recommended bid amount to ensure your ad appears on Google search results, and so you can start to gather data. As your Click Through Rate increases (as well as your Quality Score), you can lower your bids.
- Target the right keywords. Just because you’re a company that does “executive coaching” doesn’t mean that’s how people will search for you. Look at your Google Analytics keyword traffic sources to learn more about how people are finding you.
- Use keywords in ads. This will not only make the ad more relevant to the user (and increase the likelihood of someone clicking on it), but Google will also bold the keywords in the ad to make it stand it.
- Don’t send users to your website’s homepage from a Google Ad, send them to the relevant product or service page on your site. If you
- Avoid using the Google Display network unless you’re more interested in creating brand awareness, and less concerned about clicks and conversions.
- Don’t run ads on devices such as mobile phones unless your website is mobile-friendly. And if you do, remember that the needs of a mobile user can be much different than a desktop user, so customize your ads accordingly.
- Target the right locations. Google lets you select zip/postal codes, states/provinces, counties, cities, and specific geographic areas. Don’t waste money on ads that serve people outside your intended audience.
- Optimize your ads! If you put your ads on autopilot, you’re wasting money. As you get more data from your ads, shift budgets to higher converting ad groups, test different offers, and split test landing pages to see which ones get more conversions.
- Consider using a PPC expert to manage your campaigns who can save you time and maximize your ROI. Ensure they have their Google or Bing Certifications.