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Growing Your Business with Google Analytics

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Would Your Website End Up on Restaurant Impossible?

Would Your Website End Up on Restaurant Impossible?

Online Marketing

Have you ever watched Restaurant Impossible on FoodNetwork? You know, the one with Chef Robert Irvine that begins with him touring an outdated, overpriced, and otherwise failing restaurant. At least... read more

5 Ways to Use Pop-Ups on Your Website

5 Ways to Use Pop-Ups on Your Website

Online Marketing

  Have you been considering using pop-ups on your website or landing page? Are you concerned that the risk outweighs the reward? I feel you; you’re not the only one... read more

Trend Review: Internet Meets IRL

Trend Review: Internet Meets IRL

Online Marketing

Here at LaneTerralever we make it a point to keep an eye on emerging trends, and in recent months we’ve noticed a number of unique movements that point to an... read more

What Makes People Click and Convert [Infographic]

What Makes People Click and Convert [Infographic]

Online Marketing

Ever notice those giant SUBSCRIBE buttons? Those, among many other buttons, are calls-to-action. Also known as CTAs, these buttons lead each person to make a decision. That decision could be... read more

What Meeker’s Internet Trends Mean to Marketers

What Meeker’s Internet Trends Mean to Marketers

Online Marketing

I’ve followed Mary Meeker’s work since the late 90’s when I was in venture capital and she was the early “Wall Street Champion of the Internet.”  This week she presented... read more

The 5 Key Elements for Landing Page Optimization

The 5 Key Elements for Landing Page Optimization

Online Marketing

Imagine going to a friend’s house for the first time. You get to the house and see a “welcome” sign, but no door. It doesn’t have any windows and basically... read more

3 Ways to Have a Cost-efficient Online Marketing Strategy

3 Ways to Have a Cost-efficient Online Marketing Strategy

Online Marketing

It’s no question that small business owners don’t have the budget for every shiny new thing that comes their way. So here are three ways that can help you save... read more

Gauging Results of Your Online Marketing Efforts

Gauging Results of Your Online Marketing Efforts

Online Marketing

Starting an online marketing campaign is only the first step in the process. It is a great idea to start an online marketing campaign if your target audience will use... read more

Top 6 PPC Mistakes You Should Avoid

Top 6 PPC Mistakes You Should Avoid

Online Marketing

It’s not unusual for a business professional to venture into the world of marketing with a considerable amount of glee. This overreaching anxiety has a tendency to lead companies to... read more

4 Keyword Groups You Should Include In Your AdWords Campaign

4 Keyword Groups You Should Include In Your AdWords Campaign

Online Marketing

Shoppers use different search queries when looking for products or services. For example, when looking for a Vancouver store that sells the new HTC phone, some users may search for... read more

AdWords Dynamic Search Ads: Say Hello to Semantic SEM

AdWords Dynamic Search Ads: Say Hello to Semantic SEM

Online Marketing

Back in late 2011, Google rolled out a feature for Adwords called Dynamic Search Ads. Originally announced as a beta test, Dynamic Search Ads have survived to this day and... read more

Making the Case for Multiple eCommerce Test Environments

Making the Case for Multiple eCommerce Test Environments

Online Marketing

To stay ahead of the game, smart eCommerce companies are already in prep mode for the upcoming holiday shopping season. With only 121 days until Black Friday, the somewhat official... read more

Make the Most of Your Website with Google Analytics

Make the Most of Your Website with Google Analytics

Online Marketing

Whether you’re an agency or a small- or medium-sized business, many of your leads may come directly from your website. Whether it’s someone making their very first contact with you... read more

The Problem With The Story You Are Telling

The Problem With The Story You Are Telling

Online Marketing

Good, relevant content is more important than ever, because of a Panda. Back in May, Google released an update to their search algorithm, called Panda 4.0. According to SearchEngineLand, “Google’s... read more

Google’s Free Dynamic Sitelinks and What Advertisers Need to Know!

Google’s Free Dynamic Sitelinks and What Advertisers Need to Know!

Online Marketing

Recently Google introduced  dynamic sitelinks which got all the advertisers excited. These automatically generated sitelinks are aimed to take potential customers to relevant pages on your website more easily. However, the roll-out... read more