Online Marketing
Quick Guide to Google AdWords Traffic Estimator: How to Estimate Traffic With Google
What is the AdWords Traffic Estimator? Not unlike the Google keyword tool, the AdWords Traffic Estimator is a tool designed by Google to give advertisers information about specific keywords before... read more
Landing Page CSI
1Your boss calls you into their office for an important case. Your landing page conversion rates aren’t great and you need to find out why. It’s the case of the... read more
What’s So Funny About Social Media and Online Marketing?
Let’s face it; lots of people consider spending one’s days with online games, tinkering in PhotoShop, “working” in Facebook, and using words like “viral” and “targeting” in decidedly non-lethal ways... read more
3 Reasons Why Landing Pages Are Important
Do you want to improve your lead generation efforts? Would you like a full pipeline of qualified leads? Sure you would! The problem is many companies spend most of their... read more
Landing Pages, As Seen Through a Designer’s Eyes
1Please meet: Matthew Bouchard As Art Director at ion interactive, Matthew has conceptualized and developed literally hundreds of wildly successful landing pages, microsites and mobile experiences for some of the... read more
Organic Search Leads Traffic and Conversions Yet Trails in Budgets and Mindshare
If a Marketer from Mars landed on Earth today, read through the last 12 months of tech news, and was asked to come to a conclusion about the largest drivers... read more
The History of A/B and Multivariate Testing
We all know that A/B and multivariate testing is important for successful landing pages, but did you know that these testing methods started back in the 1700’s with the answer... read more
Dear Traditional Media: Why Must Your Websites Suck?
I’m sorry, but I just can’t take it anymore. Yesterday I wrote about the notion of “information overload” and why I don’t think it’s necessarily a real thing. Or at... read more
5 Reasons CEOs are Adopting Email Image Monitoring
With email now comprising around 75% of business communications, and staff personal use of the internet generally accepted, the sending, receiving and forwarding of emails and attachments is very easy.... read more
How to Use the Google AdWords Keyword Tool in Your PPC Campaigns
What Is the Google Keyword Tool? Google’s keyword tool is designed to give advertisers information about which keywords they can add to their campaigns. The Google Keyword Tool has some... read more
Email Design Tips from the Good Ol’ Fashioned Letter
Postal mail isn’t doing so hot these days. Handwritten letters are becoming a thing of the past. But does that mean features of a physical letter should be discarded as... read more
How To: Shift Your Offline Advertising to Online Marketing
No matter the size of your business, it’s no secret that companies are spending more on online marketing as more local consumers look for them online. And if the marketing plan for... read more
More Information About Quality Score From Google AdWords
Google has released more in-depth information in regards to quality score. Now when scrolling over the bubble there are three statuses that could show up. Below Average status means that... read more
If You Are Looking to Get Business Online – Know Your Goals!
Every savvy business owner wants to get business online. After all it looks so simple on TV: Launch website, sit back and count the money. If only real life were... read more
Google Traffic Estimator Gets A Makeover!
The Google Traffic Estimator has been a decent tool for paid search managers for years. Google has recently done a complete makeover to not only increase the usability, but also... read more
