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5 Stats Every Ecommerce Business Should Know

5 Stats Every Ecommerce Business Should Know
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4 Common ‘Contact Us’ Page Errors

4 Common ‘Contact Us’ Page Errors

Online Marketing

Most business websites have a “contact us” page—an easy-to-find destination for customers who have either made up their mind and wish to order a product, or who simply desire to... read more

2 Alexa 500 Site Redesigns That Should Inspire You to A/B Test

2 Alexa 500 Site Redesigns That Should Inspire You to A/B Test

Online Marketing

When it comes to making better data-driven decisions, the sooner the better. Often the temptation is to wait until after the redesign is done or the feature is rolled out:... read more

People Decide to Trust Your Website in an Instant

People Decide to Trust Your Website in an Instant

Online Marketing

Trustworthiness appears to be a subconscious process taking place before we are consciously aware of something In business you clearly want people to trust your website. You don’t want people... read more

Tips to Boost e-Commerce Revenue

Tips to Boost e-Commerce Revenue

Online Marketing

Every e-commerce and drop shipping business wonders how to boost revenue; it’s the essence of their business operation. Even when business is good, couldn’t it be even better? For online... read more

Does Outsourcing Website Copy Mean Losing Control?

Does Outsourcing Website Copy Mean Losing Control?

Online Marketing

There are a number of important steps in the process of building a custom website redesign. Not the least of these steps is writing and rewriting your website copy. Effective,... read more

Potential Ongoing Fees Related to Owning a Website

Potential Ongoing Fees Related to Owning a Website

Online Marketing

Owning a website is a lot like owning a car. Think about it; you get to customize a website so it fits exactly what you need, you get what you... read more

How to Create Website Forms That Convert

How to Create Website Forms That Convert

Online Marketing

Contact forms are the most popular method to collect information on your website visitors. They’re also the most diverse. Forms range from registering for an event, applying for a job,... read more

The 2 Biggest Challenges Facing Your Website

The 2 Biggest Challenges Facing Your Website

Online Marketing

Websites are a crucial driver of business success. It’s where someone searching on Google discovers your business, where people who click through from your social media or email campaigns land... read more

Relying on Internet Info Can Cost You

Relying on Internet Info Can Cost You

Online Marketing

We all do it on a regular basis. You start wondering about some factoid or bit of information and, to find the answer, you turn to Wikipedia or some other... read more

Here's Why You Shouldn't Use Your Website as a Mobile Sales App

Here’s Why You Shouldn’t Use Your Website as a Mobile Sales App

Online Marketing

A lot of companies wonder why they can’t just use their websites as a mobile sales app for their sales team to look up product information on their tablets. After... read more

2 Human Quirks That Can Make Your Website an Absolute Failure (or a Resounding Success)

2 Human Quirks That Can Make Your Website an Absolute Failure (or a Resounding Success)

Online Marketing

Every time I resolve to eat healthy and then promptly see all my determination melt away in the buttery goodness of warm crusty bread, I realize how weak and irrational... read more

Millennials Hate Your Website. Here’s How to Fix It.

Millennials Hate Your Website. Here’s How to Fix It.

Online Marketing

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For the last few years, news outlets have been obsessed with Millennials. The official definition of the group changes constantly, but each description of Millennials seems to wind up in... read more

The Top 5 Ways You're Screwing Up Copy On Your Website

The Top 5 Ways You’re Screwing Up Copy On Your Website

Online Marketing

Are you doing the worst thing humanly possible to your website? Ignoring your website copy is a painful mistake so many companies make. Luckily, it’s something you can fix if... read more

Google Continues To Change And You Continue To Disappear

Google Continues To Change And You Continue To Disappear

Online Marketing

Google holds the power and if you don’t hold the key, you could end up dropping a lot further down the rankings than you’d like – especially after the most... read more

Paid Search: Drive The Right Kind of Traffic

Paid Search: Drive The Right Kind of Traffic

Online Marketing

It appears that there is something of a “traffic frenzy” going around. Many companies and marketing departments are convinced that traffic is the answer to all of their marketing problems... read more