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Create Engagement Ads to Get Around Banner Blindness

Create Engagement Ads to Get Around Banner Blindness

Online Marketing

There’s no doubt that display advertising is extremely powerful – the reach and targeting is a savvy advertiser’s dream. But there’s also no doubt that consumers are desensitized to traditional... read more

Why Your Useless Website is Useless

Why Your Useless Website is Useless

Online Marketing

When most people think of digital marketing, they think of websites that are well-designed and optimized for search. So, when they have someone build a new website or update their... read more

5 PPC Copywriting Tips for a CTR Boost

5 PPC Copywriting Tips for a CTR Boost

Online Marketing

Online advertising is tough, and writing a strong PPC ad for your product or business is even tougher. Creating a strong relevant headline, optimizing keywords, and having specific calls-to-action helps.... read more

Google Introduces Adwords Express Mobile App For Local Advertising

Google Introduces Adwords Express Mobile App For Local Advertising

Online Marketing

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Google Introduces Adwords Express Mobile App For Easy Management Of Your Local Advertising Campaign and Budgets. There is never a dull day when it comes to Internet technologies as things... read more

Integrating Google Analytics with Pay Per Click (PPC) Reports to Beat Your Competition

Integrating Google Analytics with Pay Per Click (PPC) Reports to Beat Your Competition

Online Marketing

In the world of web marketing, I have found there is so much confusion in client reporting that unless you are a Google Analytics and PPC pro it is easy... read more

Adopting Omni-Channel eCommerce: Proof in the Numbers

Adopting Omni-Channel eCommerce: Proof in the Numbers

Online Marketing

On Aug. 15th, the advanced eCommerce sales report for Q2 2014 was published by the U.S. Census Bureau. As could be expected, business owners were anxious to see how Q2... read more

How to Tell if Your Landing Page is Working

How to Tell if Your Landing Page is Working

Online Marketing

Landing pages take a delicate balance to drive conversions. Fortunately, there are some clear signs that can indicate something is off with your page so you can make adjustments before... read more

How Do I Know It's Time for a Website Redesign?

How Do I Know It’s Time for a Website Redesign?

Online Marketing

In life, there are many instances when it’s apparent you need to let go of the old and bring on the new. For instance, is the milk in the refrigerator... read more

Paid Promotion: Should You Be Paying Up?

Paid Promotion: Should You Be Paying Up?

Online Marketing

Over the last year, Facebook has all but killed the organic reach of your page posts, leaving you with no choice but to hope for referrals from your diminishing amount... read more

YAHOO_headquarters

Bye Bye Luminate: Five Display Advertising Alternatives

Online Marketing

This week, Yahoo purchased the interactive image advertising company, Luminate to try to boost their ailing media presence. Yahoo has bought over 40 companies in the past two years, in... read more

New Google AdWords Callout Extensions How-To: Highlight Offers in Your Ads

New Google AdWords Callout Extensions How-To: Highlight Offers in Your Ads

Online Marketing

Offers can be an incredibly effective conversion tool, and within the next few weeks, all Google AdWords advertisers will be able to highlight them in their search ads. Google is... read more

How to Find the Right Wordpress Theme for Your Site

How to Find the Right WordPress Theme for Your Site

Online Marketing

Selecting the right WordPress theme for your site is just like selecting the right location and store front for a local or retail based business. It’s the first thing people... read more

Online Retail – Could Less Mean More?

Online Retail – Could Less Mean More?

Online Marketing

For many retailers, having as wide a range of products is important. Perhaps they believe the more expansive their inventory, the more you will sell. Perhaps they are wrong. Although... read more

3 Things Your Online Marketing Campaign is Missing

3 Things Your Online Marketing Campaign is Missing

Online Marketing

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Between social media, blogging, websites, public relations, and other marketing platforms, it’s easy for businesses to get lazy. The trick, it seems, is to properly manage your online marketing and... read more

The Call To Action

The Call To Action

Online Marketing

Today, I received an email. It was interesting, someone had seen some posts I’d written. The topic of those posts was aligned with what something they were doing. The note... read more