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9 Critical Items to Check Off Your List Before Launching a New Website

9 Critical Items to Check Off Your List Before Launching a New Website
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5 Tips for Maximizing Your Marketing with Google AdWords

5 Tips for Maximizing Your Marketing with Google AdWords

Online Marketing

The answer to your question is “probably yes … and definitely probably.” The question: “Should my company use Google AdWords?” As the interweb’s dominant pay-per-click platform, AdWords is Google’s pretty... read more

“I Need a New Website” Questionnaire

“I Need a New Website” Questionnaire

Online Marketing

Thinking about building a website or redoing a current one? These are the questions you MUST ask yourself before investing in a new site. The absolute worst thing you can... read more

What is Search Jacking and How Can it Hurt Your Brand?

What is Search Jacking and How Can it Hurt Your Brand?

Online Marketing

Boy was I in for a surprise when I typed “content shock” into the search engine. I was looking at the images that people used when they blogged about my... read more

Google Analytics Guide for Business Owners.

Google Analytics Guide for Business Owners.

Online Marketing

I’m sure you have Google Analytics set up on your site. If not you need to set it up TODAY! But what does it all mean? And how do you... read more

Why Bounce Rate Isn’t The End All

Why Bounce Rate Isn’t The End All

Online Marketing

We get the question time and time again, “What is a good bounce rate?” Sigh, the bounce rate. It’s the one piece of data from Google Analytics that still causes... read more


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How Managing Your Business’ Online Reputation Can Make Your Life Easier

How Managing Your Business’ Online Reputation Can Make Your Life Easier

Online Marketing

Some say a good reputation is worth more than glittering silver and gold. In our online world, your reputation is your calling card. It is just as significant as it... read more

What Should Your Mobile Website Actually Do? (7 Key Features)

What Should Your Mobile Website Actually Do? (7 Key Features)

Online Marketing

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Last week, we delved into the topic of why mobile-ready websites are so important this year. But simply having a mobile-ready website isn’t necessarily going to help a small business... read more

12 Top Tools for Tracking Website Metrics

12 Top Tools for Tracking Website Metrics

Online Marketing

What is your favorite tool for tracking key website metrics and why? 1. SEO Site Tools SEO Site Tools is a great Chrome plug-in to use when checking website metrics for potential link... read more

Bad Advice Time: Don’t Try to Sell Online

Bad Advice Time: Don’t Try to Sell Online

Online Marketing

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Tom says as a business, you have to stop thinking about how you sell because you don’t really sell anymore. Instead you help buyers make a buying decision. When they... read more

Why You Need to Redesign Your Web Pages

Why You Need to Redesign Your Web Pages

Online Marketing

Most web pages include lots of “furniture”, such as branding, navigation, images, advertising and lists of other useful things you might want to look at. Indeed, when we land on... read more

3 Ways To Speed Up Your WordPress Website

3 Ways To Speed Up Your WordPress Website

Online Marketing

On average visitors to your website will wait no longer than 3 seconds for a webpage to load. To think that a matter of seconds could be between you and... read more

6 Must-Measure Metrics To Evaluate The Success Of Your PPC Campaigns

6 Must-Measure Metrics To Evaluate The Success Of Your PPC Campaigns

Online Marketing

As with any marketing initiative, it is important to measure your results. The focus is generally on calculating Return on Investment (ROI) for the spend incurred, but there are other... read more

Goodbye Google AdWords Regular Campaign Type, Hello Shopping Campaigns

Goodbye Google AdWords Regular Campaign Type, Hello Shopping Campaigns

Online Marketing

By late August, Google will retire their regular PLA campaign type and switch all product listing ads users to Shopping campaigns. Beta launched in October 2013 and fully rolled out... read more

Page Manager's Biggest Fear: No One Showing Up to the Party

Page Manager’s Biggest Fear: No One Showing Up to the Party

Online Marketing

Your event, sales or fundraising team has come up with the best (in their minds, at least) event concept ever. The date, time and venue are set. Now, it is... read more

Which is the Right Online Marketing Firm for You?

Which is the Right Online Marketing Firm for You?

Online Marketing

With the influx of online marketing firms, how can you find the right one to handle the marketing needs of your website? You cannot be blamed for this confusion, as... read more