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Developer's Spotlight on 'Responsive Web Design'

Developer's Spotlight on 'Responsive Web Design'
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Website Audit Improves ROI and Respect

Website Audit Improves ROI and Respect

Online Marketing

A Website Audit can improve your ROI (and respect) at least 7 different ways, here’s how: Website Audit Definition The definition of a website audit for UX purposes is to... read more

3 E-Commerce Landing Pages Critiqued Like a Boss

3 E-Commerce Landing Pages Critiqued Like a Boss

Online Marketing

How’s your E-commerce landing page doing? Have you optimized it for sales? Do you know exactly how? I’ve found one of the best ways to discuss landing page best practices... read more

Yelp Updates Business Listing Pages and What it Means for Marketers

Yelp Updates Business Listing Pages and What it Means for Marketers

Online Marketing

As a business owner, you’re no doubt familiar with Yelp, a website that features business listing pages for restaurants, shops, bars, services, hotels, salons and many other types of companies.... read more

How To Improve Conversions Throughout the E-Commerce Checkout Funnel

How To Improve Conversions Throughout the E-Commerce Checkout Funnel

Online Marketing

We often talk about conversion in relation to the entire buyer’s journey, from locating a brand through to the sale and back-end relationship building. But for small e-commerce sites, there’s... read more

Developing Responsive Websites: Pitfalls to Look Out For

Developing Responsive Websites: Pitfalls to Look Out For

Online Marketing

The world of technology is advancing at the speed of light. With every passing day, new devices are being introduced. The internet, which has changed almost every aspect of life,... read more


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Building Trust Online

Building Trust Online

Online Marketing

It is an old cliché that people buy from people. It’s true because it’s easy to make a judgement about the trustworthiness of a person. In the offline world, if... read more

PPC Marketing – Popular Method of Advertisement on the Web

PPC Marketing – Popular Method of Advertisement on the Web

Online Marketing

PPC marketing or pay per click marketing is the most popular method of advertisement employed by various websites on the Internet. PPC marketing may often be referred to as pay... read more

3 Basic Tweaks To Improve Your Paid Search Ad Copy & Increase CTR

3 Basic Tweaks To Improve Your Paid Search Ad Copy & Increase CTR

Online Marketing

Paid search involves a million moving parts, but today we want to call out ad copy as a particularly important aspect. Good ad copy is convincing, drives click-through rates, and... read more

Two Tips to Generating More Quality Traffic with Mobile PPC Campaigns

Two Tips to Generating More Quality Traffic with Mobile PPC Campaigns

Online Marketing

If you’ve been living under a rock the past few years, maybe you haven’t noticed the rise of the smart phone. It has created a world in which we no... read more

How to Optimize Conversion with 6 Persuasion Principles

How to Optimize Conversion with 6 Persuasion Principles

Online Marketing

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How to optimize conversion of your websites and mobile apps with 6 persuasion principles Six Powerful Persuasion Principles: How to optimize conversion is a question among many website owners and... read more

Parallax Scrolling: 5 Websites That Got It Right

Parallax Scrolling: 5 Websites That Got It Right

Online Marketing

Parallax scrolling, one of the hottest trends in web design right now, is something you probably don’t even realize you have already experienced. The amazing thing is that it is... read more

7+ Under-Utilized Google Analytics Reports for Conversion Insights

7+ Under-Utilized Google Analytics Reports for Conversion Insights

Online Marketing

While Google Analytics is so widely used, most marketers only scratch the surface when it comes to the reports they use. You can find insights for conversion optimization from lots... read more

Top 5 WordPress Chat Plugins

Top 5 WordPress Chat Plugins

Online Marketing

With WordPress just about anything is possible, including installing a chat application on your website. There are a number of chat plugins out there that will get your customers talking... read more

Using Product Filters to Improve Google Shopping PLA Campaign Flexibility

Using Product Filters to Improve Google Shopping PLA Campaign Flexibility

Online Marketing

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Product Listing Ads (PLA’s) were a great idea by Google. They helped focus on products for users looking to make an online purchase, provided apples to apples product comparisons (in... read more

6 Cool Ways To Grow With Google

6 Cool Ways To Grow With Google

Online Marketing

During social media week, we had one HECK of a class with Seth Sternberg, the Product Director for G+. He gave us some pretty cool hacks to explore that I... read more