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7 Web Design Trends That Are Outdated

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Stop Wasting Time With Low CTR Strategies

Stop Wasting Time With Low CTR Strategies

Online Marketing

Paid search is one of the most effective means for businesses to gain new customers. However, the PPC playing field has changed dramatically in recent years, and strategies that might... read more

Low Quality PPC Leads? Here Are 4 Ways To Fix That.

Low Quality PPC Leads? Here Are 4 Ways To Fix That.

Online Marketing

You’ve just started a new PPC campaign to generate more leads quickly. In the weeks your campaigns ran, you observe that your clicks are soaring! Before you give yourself a... read more

Larry Kim's Top 10 AdWords Hacks

Larry Kim’s Top 10 AdWords Hacks

Online Marketing

So we all know Larry Kim knows his PPC. If you don’t, let me tell you: Larry Kim knows his PPC. When I have a question I don’t want to... read more

Why Your A/B Tests Are Failing

Why Your A/B Tests Are Failing

Online Marketing

In a 2013 study by eConsultancy & RedEye, surveying almost 1,000 client-side & agency marketers, it was found that 60% found A/B testing to be “quite valuable” to their business.... read more

The Simplified Pros and Cons of Pay-Per-Click

The Simplified Pros and Cons of Pay-Per-Click

Online Marketing

PPC advertising is much easier than it sounds. In fact, pay-per-click advertising has gotten itself a bad reputation, especially with all of the other methods of advertisement available today. Not... read more

What’s In A High-Quality Landing Page Form?

What’s In A High-Quality Landing Page Form?

Online Marketing

Forms are often the most important component to generate conversions from landing pages. Without them, it can be difficult to capture contact information to use at a later time. If... read more

Buh Bye Google Authorship, It Was Nice Knowing You

Buh Bye Google Authorship, It Was Nice Knowing You

Online Marketing

In an unexpected development, Google’s John Mueller announced on Thursday August 28, 2014 via Google+ that the much discussed Google Authorship program was coming to an abrupt ending. This was... read more

Google Retires Google Authorship

Google Retires Google Authorship

Online Marketing

Google announced yesterday that after three years, the company has retired Google Authorship. Authorship joins other retired Google products like Google Reader to face an early Google grave. We saw... read more

5 Reasons Your Visitors Are Leaving Your Website

5 Reasons Your Visitors Are Leaving Your Website

Online Marketing

Your website is designed to pull in visitors, engage with them, and then eventually convert them into new customers, but what if it is really causing your visitors to leave... read more

Exact And Phrase Match Keywords Get A Makeover – Does It Actually Matter?

Exact And Phrase Match Keywords Get A Makeover – Does It Actually Matter?

Online Marketing

On the 14th August, Google released a post that stated close variant matching was to be applied for all exact and phrase match keywords in Adwords. This isn’t exactly a new feature... read more

5 Ways You Are Wasting Money in Your AdWords Campaign

5 Ways You Are Wasting Money in Your AdWords Campaign

Online Marketing

The average business will waste a very large percentage of their paid search marketing spend, but addressing the problem in Google AdWords can be a difficult task for the majority... read more

Do Website Popups Really Work?

Do Website Popups Really Work?

Online Marketing

If you’ve ever moved, you know it takes a long time to unpack and get everything in order. Lots of stuff gets lost in the shuffle between the old place... read more

How to Source Royalty Free Images for Websites

How to Source Royalty Free Images for Websites

Online Marketing

Bloggers and webmasters are typically aware of the fact that images make their content perform better. Most savvy bloggers will tell you that they spend a great deal of time... read more

How to Do a 15-Minute Digital Competitor Analysis from Start to Finish

How to Do a 15-Minute Digital Competitor Analysis from Start to Finish

Online Marketing

Content is being created online at every increasing speed. The barrier to entry for creating an online business is getting lower. More competitors are entering more industries all the time.... read more

Why Recent College Grads Should Consider a Career in PPC

Why Recent College Grads Should Consider a Career in PPC

Online Marketing

How I Stumbled Into PPC It was the first day of my Spring semester internship at one of the big advertising agencies here in Boston. In the application process I... read more