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5 Stats Every Ecommerce Business Should Know

5 Stats Every Ecommerce Business Should Know
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Search Engine Marketing Checklist

This Checklist Makes Search Engine Marketing a Breeze

Online Marketing

There are a lot of tasks that make up an online business, and that includes search engine marketing. Before you finalize and publish your materials online, make sure you’ve accounted... read more

Improvements To Help Your Paid Search Advertising (PPC) Campaign Budget

Improvements To Help Your Paid Search Advertising (PPC) Campaign Budget

Online Marketing

Since when do readers want to be insulted or put in a position of feeling stupid? Probably never. As an industry author and owner of a web marketing agency I... read more

Summer Web Design Trends

What’s New This Summer in Web Design?

Online Marketing

This summer has promised to bring in a new wave of web design ideas that will surely tickle your fancy. If your business’s website is a bit drab, and you... read more

Pump Up the Product Page: 11 Tips for Descriptions & Design

Pump Up the Product Page: 11 Tips for Descriptions & Design

Online Marketing

Leave the white backgrounds and subpar product photos in the 90s. Shoppers prefer ecommerce sites with flair. Reject product pages with one-photo product graveyards, boasting only the basic buttons to... read more

Consumer Trust, Key to Repeat Business

Consumer Trust, Key to Repeat Business

Online Marketing

History shows that businesses often rebrand because of financial instability. Take one of the most well-known brands in the world today. In 1997, Apple was veering dangerously close to bankruptcy.... read more

12 Ways That Good Design May Elude You

12 Ways That Good Design May Elude You

Online Marketing

Pin it! Good design is present even when you might not be aware of it. This may be counterintuitive to what most people think, because design is not about decoration... read more

What Nike.com (and Others) Can Teach You About Building Persuasive Product Pages

What Nike.com (and Others) Can Teach You About Building Persuasive Product Pages

Online Marketing

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With product pages, it’s often way too easy to lose sight that the goal is to actually persuade people, and instead, at least from what I can tell on 99%... read more

5 Ways to Save Money on Google AdWords

5 Ways to Save Money on Google AdWords

Online Marketing

Google AdWords is a cost-efficient and highly customizable advertising platform especially suitable for startup companies with modest marketing budgets. In AdWords you have complete control over your ad spending, ad... read more

We're Going Google Shopping

We’re Going Google Shopping

Online Marketing

“Get in loser, we’re going shopping.” – Regina George, PhD This past week, I’ve been on a shopping binge. Not necessarily a buying binge. Just a shopping one. I’ve come... read more

10 Simple Ways To Improve Your Conversion Rates

10 Simple Ways To Improve Your Conversion Rates

Online Marketing

Improving conversion rates is an area where we are often asked for suggestions. There are many ways to achieve this goal, and here we look at ten that are already... read more

Yelp Elite Squad – Is This Really the Wisdom of the Crowd?

Yelp Elite Squad – Is This Really the Wisdom of the Crowd?

Online Marketing

One of the common metrics around consumer generated content on the web is that 1% of Internet users generate content and the other 99% consume it. So, let’s look at... read more

RIP Exact Match and Phrase Match in AdWords!

RIP Exact Match and Phrase Match in AdWords!

Online Marketing

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Holy smokes! Google has today effectively killed off both the Exact and Phrase keyword match types in AdWords! While the keyword match types will still exist, starting in September, AdWords... read more

The Simple 6 Step Checklist for Analyzing Your Competition on the Web

The Simple 6 Step Checklist for Analyzing Your Competition on the Web

Online Marketing

The cool calculation of your competitors weaknesses is easier than ever on a social web. Had Zuckerberg ignored areas that he felt MySpace guys were doing wrong, or had Twitter... read more

Top 5 Online Marketing Myths

Top 5 Online Marketing Myths

Online Marketing

Jumping into online marketing with unrealistic expectations or a misunderstanding of what is required to position yourself for success is a surefire way to waste both time and money. So,... read more

Upwards

Increase Your PPC ROI by Researching the Competition

Online Marketing

There is nothing worse for an up and coming business than putting the blinkers on when it comes to the competition. These guys are in the market and taking sales... read more