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9 Critical Items to Check Off Your List Before Launching a New Website

9 Critical Items to Check Off Your List Before Launching a New Website
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Boosting Your Click-Through Rate: Standing Out in Google Search

Boosting Your Click-Through Rate: Standing Out in Google Search

Online Marketing

Everyone from businesses to bloggers are scrambling left and right to find out the best ways to push their site to the top of Google’s Search Engine Results Page (SERP).... read more

4 Guiding Principles for Providing Online Accessibility

4 Guiding Principles for Providing Online Accessibility

Online Marketing

When the Americans with Disabilities Act was set into motion, lawmakers were making a passionate push to ensure that those with disabilities were protected against discrimination and afforded equal access... read more

Handling Online Reviews in Today's Social Landscape

Handling Online Reviews in Today’s Social Landscape

Online Marketing

How to manage negative reviews to still get a positive outcome. Find out how to harness negative reviews and transform them into a positive customer service experience. Many businesses have... read more

PPC for Seasonal Businesses: 5 Ways To Get Your AdWords Account Ready For Spring

PPC for Seasonal Businesses: 5 Ways To Get Your AdWords Account Ready For Spring

Online Marketing

Here in Boston, we finally had a day that one could call “Spring-like.” It was warm (a whole 52 degrees!), people were walking around without jackets, and there was a... read more

Why Shopping Cart Abandonment Happens, and How to Stop it

Why Shopping Cart Abandonment Happens, and How to Stop it

Online Marketing

It only takes 3 words to bring chills to an eCommerce heart – shopping cart abandonment. It happens quickly and swiftly, but more often than not, its not out of... read more


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How to Handle Negative Google Reviews

How to Handle Negative Google Reviews

Online Marketing

Call it human nature, or call it what you will, but we’ve been critiquing one another since the dawn of time. Harried housewives hurry their husbands out of the home.... read more

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Determining Your Goals: Tips to Get You Started on a Website Redesign

Online Marketing

When you think about redesigning your website, it’s likely that the first thing that jumps to your mind is design. However, there are several factors to consider when redesigning that... read more

What Does Your Website Say About You?

What Does Your Website Say About You?

Online Marketing

You know the old proverb “don’t judge a book by its cover”? Well whomever coined that saying never had the pleasure of visiting a terrible website. Your website is all... read more

4 Telltale Signs That You Need a Website Redesign

4 Telltale Signs That You Need a Website Redesign

Online Marketing

Undergoing a website redesign can be a big commitment; however, having an updated website is essential for enabling you to remain competitive in any industry. If you haven’t updated your... read more

Using PPC to Increase Your Online Business’ Visibility

Using PPC to Increase Your Online Business’ Visibility

Online Marketing

With the number of businesses online, it’s important to make yours stand out. Luckily, there are plenty of pay-per-click (PPC) tips and techniques available to make your business unique. Here’s... read more

Where is Your Website in the Buying Cycle?

Where is Your Website in the Buying Cycle?

Online Marketing

Visitors to your website fall into three broad categories – those who have never heard of your business before, those who know of you but don’t know everything that you... read more

How To Improve Conversion Rates: Looking At The Data That Truly Matters

How To Improve Conversion Rates: Looking At The Data That Truly Matters

Online Marketing

Of all the companies I’ve been honored to serve, the best ones are measuring success. They know that such and such a source of traffic to their site turns into... read more

Why Google AdWords Certification Doesn't Matter

Why Google AdWords Certification Doesn’t Matter

Online Marketing

When was the last time someone told you they were a good driver? Perhaps it was during an attempt to borrow your car for a weekend excursion, or boast their... read more

5 Practical Typography Tips for More Engagement and Conversions

5 Practical Typography Tips for More Engagement and Conversions

Online Marketing

A business philosophy that embraces incremental improvements and continuous testing pays off for months and years down the line. The conversion rate optimization process is essential to making the most... read more

5 Tips for Maximizing Your Marketing with Google AdWords

5 Tips for Maximizing Your Marketing with Google AdWords

Online Marketing

The answer to your question is “probably yes … and definitely probably.” The question: “Should my company use Google AdWords?” As the interweb’s dominant pay-per-click platform, AdWords is Google’s pretty... read more