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Web Conversions: How Your Follow Up Can Ruin the Sale

Web Conversions: How Your Follow Up Can Ruin the Sale
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Do Website Popups Really Work?

Do Website Popups Really Work?

Online Marketing

If you’ve ever moved, you know it takes a long time to unpack and get everything in order. Lots of stuff gets lost in the shuffle between the old place... read more

How to Source Royalty Free Images for Websites

How to Source Royalty Free Images for Websites

Online Marketing

Bloggers and webmasters are typically aware of the fact that images make their content perform better. Most savvy bloggers will tell you that they spend a great deal of time... read more

How to Do a 15-Minute Digital Competitor Analysis from Start to Finish

How to Do a 15-Minute Digital Competitor Analysis from Start to Finish

Online Marketing

Content is being created online at every increasing speed. The barrier to entry for creating an online business is getting lower. More competitors are entering more industries all the time.... read more

Why Recent College Grads Should Consider a Career in PPC

Why Recent College Grads Should Consider a Career in PPC

Online Marketing

How I Stumbled Into PPC It was the first day of my Spring semester internship at one of the big advertising agencies here in Boston. In the application process I... read more

Growing Your Business with Google Analytics

Growing Your Business with Google Analytics

Online Marketing

Summer vacation is over. To get into the back-to-school spirit, we decided to hold a short lesson on Google Analytics. Here you’ll find some basics of analytic tool that every... read more

Keywords – The Key to Reducing Your PPC Costs

Keywords – The Key to Reducing Your PPC Costs

Online Marketing

Keywords are the words or phrases that online users type into a search engine such as Google, Yahoo, or Bing.  These search engines than respond with pages of choices for... read more

5 Ways to Get More Targeted Website Traffic

5 Ways to Get More Targeted Website Traffic

Online Marketing

What is a website without traffic ? A big black hole on the Internet! You can give someone your domain name to visit, but otherwise it doesn’t exist. Website traffic... read more

The State of Mobile PPC: Past, Present, and Future [Data]

The State of Mobile PPC: Past, Present, and Future [Data]

Online Marketing

My fellow paid search advertisers, our world is always changing. It seems like we can’t go a month without a new ground-shaking announcement in this industry. Whether it’s policy changes,... read more

8 Reasons to Advertise on Google AdWords

8 Reasons to Advertise on Google AdWords

Online Marketing

With the rise of smartphones, tablets, and general nonstop internet exposure, it’s important to be familiar with the world of online advertising, and more specifically, services available to increase your... read more

4 Pages Your Business Website Should Include

4 Pages Your Business Website Should Include

Online Marketing

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Planning and building a website is an exciting feat. You get the opportunity to decide which images to include, design a color scheme to suits the personality of your brand... read more

How To Use Your Economic Development Website to Report on Prospect Activity

How To Use Your Economic Development Website to Report on Prospect Activity

Online Marketing

It’s a common scenario: your Board asks for a report on economic development activity. Think fast! What metrics do you give them? Your EDO website is one of your most... read more

Bing Follows Google's Lead with Close Variant Matching

Bing Follows Google’s Lead with Close Variant Matching

Online Marketing

Not two weeks ago, Google effectively killed off the Exact and Phrase keyword match types in AdWords – pissing a lot of paid search managers off in the process –... read more

Is WordPress Right for my Website? Answers to 4 Common WordPress Questions

Is WordPress Right for my Website? Answers to 4 Common WordPress Questions

Online Marketing

In our business we build websites on many different platforms, there is no “one size fits all” solution but WordPress has become a very popular choice. It started out as... read more

Who is Clicking on Paid Search Ads?

Who is Clicking on Paid Search Ads?

Online Marketing

I regularly do training sessions on search marketing. Sometimes I pose a question to the audience, “How many of you never click on paid search ads?” Invariably, about half of... read more

White It Out: Building Your All-Important Whitelist

White It Out: Building Your All-Important Whitelist

Online Marketing

Whitelisting. It sounds kind of sinister, doesn’t it? Like, another bad guy found out about James Spader’s Blacklist and wanted to compete with it. Or like it’s a team of... read more