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7 Web Design Trends That Are Outdated

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10 Secrets of High Converting Sales Page Copy

10 Secrets of High Converting Sales Page Copy

Online Marketing

In the marketing world, sales copy can make or break your success. Powerful copy can skyrocket conversion rates and get more people engaged with your business. If you’ve launched a... read more

Marketing & Advertising Tactics in Partial Attention Realities

Marketing & Advertising Tactics in Partial Attention Realities

Online Marketing

The world’s analysts admit most of the digital advertising trends are changing and modifying at the quickest possible speed, making it rather hard for businesses to keep up with such... read more

Questions Agencies SHOULDN'T Ask

Questions Agencies SHOULDN’T Ask

Online Marketing

If you’re an agency starting a new project, you might be tempted to give the client a barrage of intake questions on their goals, budget, what’s working, what isn’t working,... read more

Factors Inhibiting Your Business’ Web Site

Common Web Site Issues That Can Kill Your Business Without You Even Noticing

Online Marketing

A good business web site can always be improved. No matter how much you think it’s operating at maximum, always consider what may be keeping it from performing better. A... read more

You, Your Business, and Pay-Per-Click: An Overview

You, Your Business, and Pay-Per-Click: An Overview

Online Marketing

There are dozens of methods to gaining traction after you have launched your business online from content marketing (the process of creating and distributing content to attract leads) to affiliate... read more

Big Changes to Bing Means Improved User Experience, Continued Growth

Big Changes to Bing Means Improved User Experience, Continued Growth

Online Marketing

This past week our Bing Ads account rolled out the new interface. If you haven’t heard about it or already viewed the new interface in your account, it looks eerily... read more

Best Click-Through Rate

How to Get the Best Click-Through Rate

Online Marketing

A click-through is when a visitor of a web site clicks an ad, taking them to the site the advertisement was promoting. Here’s what you need to know to be... read more

How Lack of “Website Conversion” Is Costing You $1000s/Month

How Lack of “Website Conversion” Is Costing You $1000s/Month

Online Marketing

As a business owner, you take pride in your place of business, whether it’s a storefront or an area where you provide your services (an office). After all, you don’t... read more

3 Frameworks To Help Prioritize & Conduct Your Conversion Testing

3 Frameworks To Help Prioritize & Conduct Your Conversion Testing

Online Marketing

Here’s something scary, according to MECLabs & Magento’s 2014 eCommerce Benchmark, only 13% of those studied base their testing on extensive historical data. The sad part is, the same study... read more

The Weak Link in eCommerce

The Weak Link in eCommerce

Online Marketing

As I sit at my desk waiting for a delivery from a major online retailer, hoping the gift will arrive in time for a family birthday, I’m reminded of other... read more

Lead Generation Tips – Leaving Prospects On Their Own

Lead Generation Tips – Leaving Prospects On Their Own

Online Marketing

The latest lead generation strategies often favor a mix of inbound, content marketing while at the same time never fully taking an active sales rep out of the picture. This... read more

To Click or Not to Click – That is the Call to Action Question

To Click or Not to Click – That is the Call to Action Question

Online Marketing

Everything on your landing page leads to this moment – – > inspiring your reader to click that call-to-action (CTA) button. Your landing page has painted a specific vision of... read more

How Much Does a Website Cost?

How Much Does a Website Cost?

Online Marketing

Over the past 18 years, I have written thousands of website proposals – for design, development, hosting, and/or marketing (SEO) – for companies and organizations of every size and (just... read more

The Dyanmics of WordPress Development For Large Organizations

The Dyanmics of WordPress Development For Large Organizations

Online Marketing

Developing a great WordPress site that yields results is one thing, but mix in inter-team dynamics and multiple departments and that’s when things can get complicated. As the business of... read more

5 Online Marketing Mistakes To Avoid

5 Online Marketing Mistakes To Avoid

Online Marketing

The world of online marketing can be overwhelming, especially for those business owners that have only focused on traditional advertising up until this point. It can be a lot of... read more