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Facebook Makes Bold Power Play Against Google With Atlas

Facebook Makes Bold Power Play Against Google With Atlas

Online Marketing

Industry thought leaders in the search marketing space have long speculated about how Facebook can compete with Google in terms of its lucrative advertising business. Well, according to recent reports,... read more

Branded vs. Non-Branded Keywords: How to Build a Powerful PPC Strategy

Branded vs. Non-Branded Keywords: How to Build a Powerful PPC Strategy

Online Marketing

A company’s brand can be a big part of what makes or breaks it. That’s why it is so important to own your brand and make it an important part... read more

7 Unusual Ways To Use Your Landing Page

7 Unusual Ways To Use Your Landing Page

Online Marketing

Landing pages are crucial for driving traffic to your website, but they are highly versatile in other ways. There are a number of uses you may be overlooking that could... read more

5 Key Takeaways From The Google Analytics Report

5 Key Takeaways From The Google Analytics Report

Online Marketing

1

Millions of websites use Google Analytics to collect data and track users. Research shows that most marketers could be using Google Analytics a lot more effectively. To help marketers focus... read more

DNS: What it is and What it Means for Web Hosting?

DNS: What it is and What it Means for Web Hosting?

Online Marketing

DNS – The Language of the Internet One thing I often find people new to the hosting side of web development get caught on is how Domain Name System (DNS)... read more

Last Click Attribution and its Similarity to Youth Hockey

Last Click Attribution and its Similarity to Youth Hockey

Online Marketing

Today in digital advertising, attribution is getting a lot of attention. Unfortunately, many marketers and advertisers are still assigning attribution to just the bottom of the funnel rather than attributing... read more

How to Compose a Persuasive Call-to-Action Message with an Offer

How to Compose a Persuasive Call-to-Action Message with an Offer

Online Marketing

How do you turn an Inbound Content Marketing Strategy into a powerful force for lead nurturing and conversion? In addition to a compelling value proposition that captures your brand and... read more

Make Your Web Site More Content Marketing-Friendly

Five Simple Web Site Add-Ons to Enhance Your Company’s Image

Online Marketing

If you’ve been following recent digital marketing news, content marketing has become prevalent. And the hype is real: great content marketing not only boosts a company’s image, but is also... read more

What Zappos Can Teach Amazon About E-Commerce Loyalty

What Zappos Can Teach Amazon About E-Commerce Loyalty

Online Marketing

Amazon’s massive e-commerce volume relies heavily on the customer expectation that they will always be faster, easier, and cheaper than other retailers. But with continuing quarterly losses and an evaporating... read more

Cheat Sheet: Ad Extensions for Shopping Campaigns

Cheat Sheet: Ad Extensions for Shopping Campaigns

Online Marketing

As the ambiguous “late-August” deadline to transition PLA campaigns to Shopping Campaigns has come and gone, online retailers are scrambling to adapt to the new campaign type. Leading up to... read more

Web Conversions: How Your Follow Up Can Ruin the Sale

Web Conversions: How Your Follow Up Can Ruin the Sale

Online Marketing

There is a lot of effort put into top of the funnel sales. Creating content, updating social media, sending newsletters and more are primarily geared toward attracting new visitors to... read more

Importance of PPC Quality Scores

Perfect 10: The Importance of PPC Quality Scores and How They Work

Online Marketing

Being evaluated, graded, and judged often isn’t pleasant, but when it comes to running an online business, it’s necessary. If you’re performing PPC advertising, the Internet watchdogs will keep an... read more

How to Achieve a Sustainable Growth in Your Online Marketing ROI via Building Sustainable Online Visibility!

How to Achieve a Sustainable Growth in Your Online Marketing ROI via Building Sustainable Online Visibility!

Online Marketing

Every entrepreneur, start-up founder, or webmaster of an online shop has a crucial goal to reach on his or her path to success: increasing the company’s (online) visibility, thereby increasing... read more

Here’s How Using Google Analytics Incorrectly Can Hurt

Here’s How Using Google Analytics Incorrectly Can Hurt

Online Marketing

“Daddy, where does bad data come from?” I’ve written before about how much trouble businesses can get in when they use data badly. You know X, you think X means Y,... read more

Rockin’ Google’s Universal Analytics: Step-by-Step Guide

Rockin’ Google’s Universal Analytics: Step-by-Step Guide

Online Marketing

Are you rockin’ Google’s new Universal Analytics? Even Yoast (creator of my favorite WordPress Analytics plugin) finally supports Universal Analytics, so there’s no excuse. Universal Analytics provide access to enhanced... read more