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5 Online Marketing Mistakes To Avoid

5 Online Marketing Mistakes To Avoid
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12 Ways That Good Design May Elude You

12 Ways That Good Design May Elude You

Online Marketing

Pin it! Good design is present even when you might not be aware of it. This may be counterintuitive to what most people think, because design is not about decoration... read more

What Nike.com (and Others) Can Teach You About Building Persuasive Product Pages

What Nike.com (and Others) Can Teach You About Building Persuasive Product Pages

Online Marketing

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With product pages, it’s often way too easy to lose sight that the goal is to actually persuade people, and instead, at least from what I can tell on 99%... read more

5 Ways to Save Money on Google AdWords

5 Ways to Save Money on Google AdWords

Online Marketing

Google AdWords is a cost-efficient and highly customizable advertising platform especially suitable for startup companies with modest marketing budgets. In AdWords you have complete control over your ad spending, ad... read more

We're Going Google Shopping

We’re Going Google Shopping

Online Marketing

“Get in loser, we’re going shopping.” – Regina George, PhD This past week, I’ve been on a shopping binge. Not necessarily a buying binge. Just a shopping one. I’ve come... read more

10 Simple Ways To Improve Your Conversion Rates

10 Simple Ways To Improve Your Conversion Rates

Online Marketing

Improving conversion rates is an area where we are often asked for suggestions. There are many ways to achieve this goal, and here we look at ten that are already... read more

Yelp Elite Squad – Is This Really the Wisdom of the Crowd?

Yelp Elite Squad – Is This Really the Wisdom of the Crowd?

Online Marketing

One of the common metrics around consumer generated content on the web is that 1% of Internet users generate content and the other 99% consume it. So, let’s look at... read more

RIP Exact Match and Phrase Match in AdWords!

RIP Exact Match and Phrase Match in AdWords!

Online Marketing

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Holy smokes! Google has today effectively killed off both the Exact and Phrase keyword match types in AdWords! While the keyword match types will still exist, starting in September, AdWords... read more

The Simple 6 Step Checklist for Analyzing Your Competition on the Web

The Simple 6 Step Checklist for Analyzing Your Competition on the Web

Online Marketing

The cool calculation of your competitors weaknesses is easier than ever on a social web. Had Zuckerberg ignored areas that he felt MySpace guys were doing wrong, or had Twitter... read more

Top 5 Online Marketing Myths

Top 5 Online Marketing Myths

Online Marketing

Jumping into online marketing with unrealistic expectations or a misunderstanding of what is required to position yourself for success is a surefire way to waste both time and money. So,... read more

Upwards

Increase Your PPC ROI by Researching the Competition

Online Marketing

There is nothing worse for an up and coming business than putting the blinkers on when it comes to the competition. These guys are in the market and taking sales... read more

4 Common ‘Contact Us’ Page Errors

4 Common ‘Contact Us’ Page Errors

Online Marketing

Most business websites have a “contact us” page—an easy-to-find destination for customers who have either made up their mind and wish to order a product, or who simply desire to... read more

2 Alexa 500 Site Redesigns That Should Inspire You to A/B Test

2 Alexa 500 Site Redesigns That Should Inspire You to A/B Test

Online Marketing

When it comes to making better data-driven decisions, the sooner the better. Often the temptation is to wait until after the redesign is done or the feature is rolled out:... read more

People Decide to Trust Your Website in an Instant

People Decide to Trust Your Website in an Instant

Online Marketing

Trustworthiness appears to be a subconscious process taking place before we are consciously aware of something In business you clearly want people to trust your website. You don’t want people... read more

Tips to Boost e-Commerce Revenue

Tips to Boost e-Commerce Revenue

Online Marketing

Every e-commerce and drop shipping business wonders how to boost revenue; it’s the essence of their business operation. Even when business is good, couldn’t it be even better? For online... read more

Does Outsourcing Website Copy Mean Losing Control?

Does Outsourcing Website Copy Mean Losing Control?

Online Marketing

There are a number of important steps in the process of building a custom website redesign. Not the least of these steps is writing and rewriting your website copy. Effective,... read more