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Are Bounce Rates Really All That?

Are Bounce Rates Really All That?
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How to Create an Online Sales Funnel with Webinars

How to Create an Online Sales Funnel with Webinars

Online Marketing

Webinars are a popular – and successful – method of gaining business prospects. You can personally present a product related topic, generate interest in your brand and start to build... read more

Paid Search Trends and Predictions for the Remainder of 2014

Paid Search Trends and Predictions for the Remainder of 2014

Online Marketing

With the first half of 2014 over and Q3 well underway, paid search marketers now have some important data to analyze in hopes of identifying trends in the SEM space.... read more

6 Tips to Auditing Your Business’s PPC Campaigns

6 Tips to Auditing Your Business’s PPC Campaigns

Online Marketing

Whether you’re building your own PPC campaigns or working with a PPC vendor or agency, it’s important for business owners to understand how to evaluate their AdWords campaigns. To help... read more

15 Things Fundraisers Can A/B Test to Increase Donations

15 Things Fundraisers Can A/B Test to Increase Donations

Online Marketing

Whether you’re just finishing up a new web design overhaul or working with a website that has existed in its current state for years, A/B testing is a great way... read more

What's Hindering Your Shopping Cart Abandonment Campaign

What’s Hindering Your Shopping Cart Abandonment Campaign

Online Marketing

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One Sunday afternoon, I went to my favorite “independent” grocery store, leisurely filled my cart with delicious munchies for the week, only to see that the checkout line snaked all... read more


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The 7 Steps of Planning High Converting Landing Pages

The 7 Steps of Planning High Converting Landing Pages

Online Marketing

Landing pages and conversion optimization are some of the trendiest topics regarding growth hacking and customer acquisition / activation. There are tons of really great posts talking about the ‘anatomy... read more

Five Psychological Reasons Why the M&S New Website Has Problems

Five Psychological Reasons Why the M&S New Website Has Problems

Online Marketing

Marks and Spencer has reported falling sales – again – and the website has underperformed too For decades M&S was THE place to go shopping in Britain. It was the... read more

5 Reasons Your Website Isn’t Converting

5 Reasons Your Website Isn’t Converting

Online Marketing

In theory, your business website should be a 24/7 sales machine. Customers and potential customers should be able to access the site at any time, educate themselves about the value... read more

Why You Should Market Your Business Online

Why You Should Market Your Business Online

Online Marketing

If you are not already marketing your business online, it is time to start doing so. Although there are a few exceptions, just about every business can benefit from online... read more

7 Things About Landing Pages Your Boss Wants To Know

7 Things About Landing Pages Your Boss Wants To Know

Online Marketing

I was working with a startup company a few years ago, when they wanted to test advertising with Google Adwords. They hadn’t actually done any advertising beforehand, as all the... read more

Conversion Optimization: Is the Whole Really Greater Than Than the Sum of its Parts?

Conversion Optimization: Is the Whole Really Greater Than Than the Sum of its Parts?

Online Marketing

Did you notice anything unusual about the title of this post? Did you notice the word “THAN” repeats itself? If you didn’t, you’re not alone. Many people miss this repetition... read more

5 Characteristics Of High Converting Headlines

5 Characteristics Of High Converting Headlines

Online Marketing

  Back in 2001, Consumer Reports put out a study that revealed the average American was consciously exposed to roughly 247 marketing messages daily, yet only really noticed around half... read more

How to Create an Unforgettable Landing Page By Using the Psychology of Memory

How to Create an Unforgettable Landing Page By Using the Psychology of Memory

Online Marketing

Your landing pages are worth bank vaults of cash. Think about it. You can potentially bring in buckets of money through just landing pages. Ah, but wait. (This is where... read more

5 Kick-Ass Ways to Build Your PPC Keyword List

5 Kick-Ass Ways to Build Your PPC Keyword List

Online Marketing

Here’s a totally random trivia. 1) How long did it take to compose? 2) How many people were involved? Answer: 1) Four 2) TWO months (When I read that, I... read more

7 Best Practices for Web Form Design

7 Best Practices for Web Form Design

Online Marketing

Are you getting the conversion rates you want from the forms on your website? If not, keep reading as I will be outlining some great ways to improve your forms.... read more