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When it is Time for a Website Redesign

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4 PPC Opportunities Most Businesses Are Failing To Capitalize On

4 PPC Opportunities Most Businesses Are Failing To Capitalize On

Online Marketing

With all of the changes that paid search has seen over the last several years, many businesses who are just entering this avenue of advertising find it daunting to play... read more

performance-metrics

The 9 Website Performance Metrics That Matter

Online Marketing

When it comes to marketing your business online, simply having a website isn’t enough to make your brand successful. You need a website that actually works at attracting and converting new customers. But how... read more

The Self-Help Guide to Lowering Your Bounce Rate

The Self-Help Guide to Lowering Your Bounce Rate

Online Marketing

Does your site have unreasonably high bounce rates? Do your bounce rates seem to fluctuate without rhyme or reason? While it may not be apparent at first, there is always... read more

Bad Advice Time: Fake it till you make it

Bad Advice Time: Fake it till you make it

Online Marketing

I started on Twitter (according to Twitter) in March 2010. Before that time, I had never really heard the phrase “Fake it till you make it.” At least I had... read more

How Not to Confuse Landing Page Visitors

How Not to Confuse Landing Page Visitors

Online Marketing

Do you like being confused? No? I thought so. No one likes being confused. I sure don’t (even though it happens a lot). It means my brain is processing something... read more


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Harnessing the Power of Cart Abandonment Emails

Harnessing the Power of Cart Abandonment Emails

Online Marketing

In a back issue of Real Simple, a popular monthly magazine for today’s modern woman, the editors presented readers with tips and tricks to “outsmart the Internet.” With the goal... read more

Protecting Your Website: Who Owns Your Domain Name?

Protecting Your Website: Who Owns Your Domain Name?

Online Marketing

Surprise. Surprise. Oh, no. It happens all too often when businesses are ready to upgrade, refresh, or move their website. Often, startup businesses choose a do-it-yourself (DIY) website wizard setup... read more

The Business Owner’s Guide to Local Listings

The Business Owner’s Guide to Local Listings

Online Marketing

Let’s take a quick stroll down memory lane: The year is 1996. Clinton is in office, Seinfeld and Friends are must-watches on TV, and everyone is obnoxiously doing the Macarena.... read more

Generational Awareness and Online Influencers

Generational Awareness and Online Influencers

Online Marketing

Kids these days… In the nearly thirty years since Al Gore invented the internet (source: The Simpsons), we have seen many mutations of (what started out as) a glorified FTP... read more

Where Do Search Engines Get Their Information?

Where Do Search Engines Get Their Information?

Online Marketing

Have you ever wondered where search engines got their information? Well, you probably know that search engines gather information about your business directly from the words on your website –... read more

Make Your Site Palatable With Something People Will Relish

Make Your Site Palatable With Something People Will Relish

Online Marketing

Use tasty words on your website – it is not as nutty or cheesy as you might think Fresh research has come up with some meaty evidence to show that... read more

5 Ways to Increase Review Volume Onsite

5 Ways to Increase Review Volume Onsite

Online Marketing

70% of Americans say they look at reviews before they move on to make a purchase. Product ratings and reviews are becoming more and more important as shoppers start to... read more

The Glory of Tier 2 Search Engines

The Glory of Tier 2 Search Engines

Online Marketing

2

What is a tier 2 search engine? Let me Google that… Or, maybe I’ll search for it on eZanga.com. Ever since Yahoo! started using Bing to fulfill their searches in... read more

Whose Website Would You Buy From - Yours or Your Competitors?

Whose Website Would You Buy From – Yours or Your Competitors?

Online Marketing

Would you purchase from your website or your competitors? We have all heard this before, but now more than ever is it critical to have a better website than your... read more

5 Steps to Take When Yelp and Trolls Collide

5 Steps to Take When Yelp and Trolls Collide

Online Marketing

The other day, a business I work with ended up getting a rather unflattering review on Yelp. Not a big deal, but as I read through the lengthy diatribe, I... read more