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The Dos and Don’ts of Review Sites

The Dos and Don’ts of Review Sites
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5 Steps to Creating Better A/B Testing Reports for Executives

5 Steps to Creating Better A/B Testing Reports for Executives

Online Marketing

“So which won: A or B?” No matter how long you’ve been running a testing program—or how long your executive has overseen a testing program—it’s easy to be thrown off... read more

The Top 10 Best PPC Hacks ... Ever!

The Top 10 Best PPC Hacks … Ever!

Online Marketing

AdWords advertisers struggle constantly to keep pace in an ever-changing industry, where Google likes to switch things up with hundreds of changes to the platform each year. What if you... read more

ppc campaign

Helpful Tips for Ramping Up Your PPC Campaign

Online Marketing

Many businesses engaging in PPC marketing focus on getting as many visitors as possible to their websites without paying attention to the profile of these visitors. This approach might work... read more

Do I Have Too Many Keywords in My PPC Account? (Hint: Probably)

Do I Have Too Many Keywords in My PPC Account? (Hint: Probably)

Online Marketing

Have you ever heard the expression “less is more”? I find this to be extremely true when it comes to the keywords in your PPC account. Now, depending on who... read more

7 Web Design Trends That Are Outdated

7 Web Design Trends That Are Outdated

Online Marketing

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Trends come and go, whether you’re talking about fashion, music, or web design. When it comes to having a great website, it’s important to keep it up to date with... read more

4 Fantastic Ways to Avoid Annoying Retargeting

4 Fantastic Ways to Avoid Annoying Retargeting

Online Marketing

Retargeting is an awesome way to make sure that visitors who don’t initially convert on your website remain aware of your brand and ultimately return to your website. But how... read more

Steal the Secrets of Building High Converting Websites from Codebreakers

Steal the Secrets of Building High Converting Websites from Codebreakers

Online Marketing

Say codes and encryption and you probably think of invisible ink,James Bond and hackers. But leave governments and militaries aside. Without encryption, even your bank account and inbox won’t be... read more

Increase Traffic to Your Website in Just 30 Days! – Part 2: How to Boost Your Brand Awareness on Social Media

Increase Traffic to Your Website in Just 30 Days! – Part 2: How to Boost Your Brand Awareness on Social Media

Online Marketing

How would you increase traffic to your website in 30 days? Our reality check of Andreas Graap’s 30-day-guide for generating more website traffic proceeds here to its second stage. We... read more

5 Awesome Tools For Website Designers

5 Awesome Tools For Website Designers

Online Marketing

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To remain competitive in the digital field, it’s essential that website designers and developers keep a close eye on changes, updates and new techniques. What’s the latest and greatest thing... read more

7 Must have Google Analytics Dashboards for Ecommerce

7 Must have Google Analytics Dashboards for Ecommerce

Online Marketing

Dashboards for the sake of eCommerce are crucial to understand where you are getting sales, conversions and hits and where you need to improve. Without knowing this, as a business,... read more

Claiming Your Domain: Dealing with Cybersquatters

Claiming Your Domain: Dealing with Cybersquatters

Online Marketing

It’s a daunting task every budding startup faces: Picking the perfect company name. There is a lot that has to be expressed in a name. It needs to tell the... read more

PPC Questions You Need To Answer Before Starting A Campaign

PPC Questions You Need To Answer Before Starting A Campaign

Online Marketing

A successful PPC campaign isn’t something you just whip together in a few minutes. You need to have goals established, a budget to work with, and a plan to deliver... read more

Website Disaster

Four Reasons Why Everything Is Going Wrong With Your Website

Online Marketing

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When everything is going wrong with your website, your business suffers. You may be in need of a major overhaul, just a few tweaks, or somewhere in between. It all... read more

Unconventional Places To Find Ideas For Your Next A/B Test

Unconventional Places To Find Ideas For Your Next A/B Test

Online Marketing

While the examples I give are geared towards e-commerce sites, any type of site can find ideas here. Before you can come up with meaningful A/B tests for your e-commerce... read more

Is A Remarketing Campaign Right For Your Website?

Is A Remarketing Campaign Right For Your Website?

Online Marketing

What is Remarketing? I like this definition from SmarterRemarketer.com: Remarketing (v) –The process of reengaging a visitor/customer based on a recent interaction with your brand, often in an automated fashion.... read more