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17 Great Tips for Boosting Website Engagement

17 Great Tips for Boosting Website Engagement
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How to Create CTAs to Address Stages of the Buying Process

How to Create CTAs to Address Stages of the Buying Process

Online Marketing

Do you have multiple offers on your website that address the different stages of buying process?  Instead of using the same style and copy on every call-to-action (CTA) for all... read more

3 Things Every Website That Doesn't Suck Has Going For It!

3 Things Every Website That Doesn’t Suck Has Going For It!

Online Marketing

Stop The Website Madness I’m not sure about you, but I hate visiting websites that suck. They make it difficult for me to contact them when the only way I... read more

The Smoking Gun: Deleted Google Author Photos Boost Ad CTR

The Smoking Gun: Deleted Google Author Photos Boost Ad CTR

Online Marketing

If you’ve been following developments in the search industry lately, you’ll have undoubtedly have come across discussions about Google’s recent decision to remove authorship photos from search results. We reported... read more

What to Test – Part 10

What to Test – Part 10

Online Marketing

Welcome to the latest edition of our new weekly blog series, What to Test. Each week, we will introduce a new test idea. We’ll explain why it’s important to test... read more

Don’t Be The Brazil Of Website Optimization

Don’t Be The Brazil Of Website Optimization

Online Marketing

Yeah, I said it. The Germans scored a Brazillian goals during this weeks World Cup semifinals. Neymar couldn’t play so I guess the rest of the team couldn’t either, right?... read more


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When it is Time for a Website Redesign

When it is Time for a Website Redesign

Online Marketing

Maybe it’s been a couple of years since your last website redesign, or maybe you haven’t done a full out re-design since creating the website. Either way, if you haven’t designed... read more

Paid Search Campaign Tips

Paid Search Campaign Tips

Online Marketing

If you are looking to capture new visitors to your website in the short- term then paid search advertising might well be the tactic you are looking for. It is... read more

3 Ways to Use Retargeting to Find Success Online

3 Ways to Use Retargeting to Find Success Online

Online Marketing

  Have you integrated retargeting (or, as Google calls it, remarketing) into your online marketing strategy? If you have, have you been using it to it’s greatest potential? Retargeting is... read more

Four Techniques to Fast Forward Your Global e-Commerce Sales

Four Techniques to Fast Forward Your Global e-Commerce Sales

Online Marketing

E-commerce is big business. No, scrap that – it’s HUGE and will only increase as internet penetration grows and more and more people turn to their computers and smartphones to... read more

7 Most Frequently Asked PPC Questions (And Answers)

7 Most Frequently Asked PPC Questions (And Answers)

Online Marketing

Are you a marketing director or business owner who oversees your company’s PPC advertising efforts but aren’t involved in the day-to-day management? While you may not need to know the... read more

What’s Google Tag Manager?

What’s Google Tag Manager?

Online Marketing

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Google Tag Manager is very exciting from a marketer’s/analyst’s point of view, but what does it mean for customers with “regular” websites? This post explores what Google Tag Manager does... read more

A Photographer’s Take on UX: Turning a Page-View into a Purchase

A Photographer’s Take on UX: Turning a Page-View into a Purchase

Online Marketing

Seeing a photo online is like meeting someone for the first time. As human beings, we immediately start making judgement and decoding information when meeting someone for the first time.... read more

How to Launch an Ecommerce Store

How to Launch an Ecommerce Store

Online Marketing

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Once you’ve established the groundwork for your ecommerce store, you’re ready to put on the finishing touches and get ready for your big launch. When you follow the subsequent tips,... read more

The Secret Weapon to Superior Calls to Action

The Secret Weapon to Superior Calls to Action

Online Marketing

Great content marketing campaigns engage your target audience and build trust and authority online by educating that audience. But for the data-driven marketer, the real goal of content marketing is... read more

Seven Deadly Sins of Landing Page Design

Seven Deadly Sins of Landing Page Design

Online Marketing

Seven Deadly Sins of Landing Page Design Landing pages are one of the most important marketing tools organizations use to attract and direct users to their webpages in the hope... read more