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5 Online Marketing Mistakes To Avoid

5 Online Marketing Mistakes To Avoid
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Using Exact Match Keywords To Boost Your PPC Campaign

Using Exact Match Keywords To Boost Your PPC Campaign

Online Marketing

PPC is the primary component of online advertising. It’s a simple way to show your ads on various websites, paying based on the number of clicks the ad receives. We... read more

7 Local Business Listing Sites You Should Claim Now

7 Local Business Listing Sites You Should Claim Now

Online Marketing

Finding time to update or create your online business listings can sometimes be a challenge. But, once you claim your listing, you can control what information and images are shown... read more

Common Web Design Mistakes that Drive Visitors Crazy

Common Web Design Mistakes that Drive Visitors Crazy

Online Marketing

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While surfing the web, it isn’t all that uncommon to stumble upon a site where an aspect of the design makes you cringe. For the most part these are design... read more

Should I Redesign My Website on Wordpress or HubSpot COS?

Should I Redesign My Website on WordPress or HubSpot COS?

Online Marketing

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I often talk to prospective clients about how we can help their companies redesign their websites and get started with inbound marketing. One subject I get asked about a lot... read more

Modern Web Dev: Think Immersive Interactivity Wherever You Are

Modern Web Dev: Think Immersive Interactivity Wherever You Are

Online Marketing

When most people think of web development, the first thing that comes into mind is making websites: the content, the structure, and the design. Lately however, this has become only... read more

4 Ways to Successfully Optimize Your Landing Page

4 Ways to Successfully Optimize Your Landing Page

Online Marketing

Every business needs a successful website that informs customers and makes it easy for them to order the items they want. Great landing pages, however, don’t just happen by accident.... read more

5 Qualities to Look For in a Website Template – The Right Template Guarantees Website Success

5 Qualities to Look For in a Website Template – The Right Template Guarantees Website Success

Online Marketing

Not every business has the budget needed to custom design its site. The initial web presence of plenty of businesses is founded on affordable website templates that allow them to... read more

5 Important KPIs for Your PPC Campaign

5 Important KPIs for Your PPC Campaign

Online Marketing

There are a lot of different KPIs (key performance indicators) that you could choose from to measure how your PPC campaign is doing. Some common KPIs that a lot of... read more

A/B Test Your Way To Success

A/B Test Your Way To Success

Online Marketing

Perhaps the biggest challenge with digital marketing efforts is identifying what is resonating with your potential clients and what elements in your digital marketing strategy are leading to the most... read more

landing pages,

Uses For Your Landing Pages That Aren’t Readily Apparent

Online Marketing

Of all the “modern marvels” in today’s digital marketing world, perhaps none is more versatile and useful than the landing page. If you are an online marketer, the landing page... read more

AdWords Now Lets You Measure Website Call Conversions: Learn More

AdWords Now Lets You Measure Website Call Conversions: Learn More

Online Marketing

You work hard to optimize your ads and either get consumers to your website or get them to call your business directly. But how can you tell when the person... read more

Search Engine Marketing Checklist

This Checklist Makes Search Engine Marketing a Breeze

Online Marketing

There are a lot of tasks that make up an online business, and that includes search engine marketing. Before you finalize and publish your materials online, make sure you’ve accounted... read more

Improvements To Help Your Paid Search Advertising (PPC) Campaign Budget

Improvements To Help Your Paid Search Advertising (PPC) Campaign Budget

Online Marketing

Since when do readers want to be insulted or put in a position of feeling stupid? Probably never. As an industry author and owner of a web marketing agency I... read more

Summer Web Design Trends

What’s New This Summer in Web Design?

Online Marketing

This summer has promised to bring in a new wave of web design ideas that will surely tickle your fancy. If your business’s website is a bit drab, and you... read more

Pump Up the Product Page: 11 Tips for Descriptions & Design

Pump Up the Product Page: 11 Tips for Descriptions & Design

Online Marketing

Leave the white backgrounds and subpar product photos in the 90s. Shoppers prefer ecommerce sites with flair. Reject product pages with one-photo product graveyards, boasting only the basic buttons to... read more