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What is Quality Assurance? (Why It's Important To Your New Website)

What is Quality Assurance? (Why It’s Important To Your New Website)

Online Marketing

QA. Quality Assurance. If you’ve worked on any type of project before you’ve probably heard this term before. If you haven’t, QA is the process during a project where you... read more

Increase Traffic to Your Website in Just 30 Days!  – Part 3: How To Build Up A Reputation Through Networking

Increase Traffic to Your Website in Just 30 Days! – Part 3: How To Build Up A Reputation Through Networking

Online Marketing

How would you increase traffic to your website in 30 days? Our reality check of Andreas Graap’s 30-day-guide for generating more website traffic takes it to the next level with... read more

How To Conduct A Keyword Research Plan & Outline For Your Small Business

How To Conduct A Keyword Research Plan & Outline For Your Small Business

Online Marketing

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Surveys from Merchant Circle have shown that the search engine optimization is the single most desirable marketing medium for small and midsize businesses. These business owners understand the benefits that... read more

Benefits of Using PPC Campaigns to Grow Your Business

Benefits of Using PPC Campaigns to Grow Your Business

Online Marketing

Search engine marketing is one of the best ways to drive traffic to your websites. Ranking on the front page of Google is a great way to drive consistent, high... read more

3 AdWords Reports to Help You Make PPC Decisions Faster

3 AdWords Reports to Help You Make PPC Decisions Faster

Online Marketing

There is an endless supply of data coming from AdWords; sometimes combing through all this data can be a little daunting. It can be easy to get lost in all... read more

Six Must-Haves in Your Website Redesign Budget

Six Must-Haves in Your Website Redesign Budget

Online Marketing

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When it comes to website redesign budgets, they can be all over the board. According to HubSpot’s The Science of Website Redesign, the average cost of a website redesign is... read more

The Elephant With Your Web Site: Cost

The Elephant With Your Web Site: Cost

Online Marketing

The brilliant Jen Kramer entitled a chapter in one of her early books on developing web sites, “I Want a Web Site and I Want It Blue; How Much Will... read more

Ten Critical Web Site Design Issues Businesses Frequently Overlook

Ten Critical Web Site Design Issues Businesses Frequently Overlook

Online Marketing

Too many businesses fail miserably at good web site design. Every web site is a living/breathing digital asset and has to be developed accordingly. Your business is just homesteading on... read more

New Google Trends

Now Trending: SEM Tips from Top Analysts

Online Marketing

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Recently, Google analysts have found some interesting trends in how the popular search engine affects businesses online. And now, they’ve shared some information about common Google trends and how you... read more

Saying Goodbye to Google Authorship

Saying Goodbye to Google Authorship

Online Marketing

As of August 2014, Google announced the Authorship Program will no longer affect search results, effectively killing off Google Authorship completely. Google Authorship was first unveiled by Google in June... read more

5 Steps to Creating Better A/B Testing Reports for Executives

5 Steps to Creating Better A/B Testing Reports for Executives

Online Marketing

“So which won: A or B?” No matter how long you’ve been running a testing program—or how long your executive has overseen a testing program—it’s easy to be thrown off... read more

The Top 10 Best PPC Hacks ... Ever!

The Top 10 Best PPC Hacks … Ever!

Online Marketing

AdWords advertisers struggle constantly to keep pace in an ever-changing industry, where Google likes to switch things up with hundreds of changes to the platform each year. What if you... read more

ppc campaign

Helpful Tips for Ramping Up Your PPC Campaign

Online Marketing

Many businesses engaging in PPC marketing focus on getting as many visitors as possible to their websites without paying attention to the profile of these visitors. This approach might work... read more

Do I Have Too Many Keywords in My PPC Account? (Hint: Probably)

Do I Have Too Many Keywords in My PPC Account? (Hint: Probably)

Online Marketing

Have you ever heard the expression “less is more”? I find this to be extremely true when it comes to the keywords in your PPC account. Now, depending on who... read more

7 Web Design Trends That Are Outdated

7 Web Design Trends That Are Outdated

Online Marketing

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Trends come and go, whether you’re talking about fashion, music, or web design. When it comes to having a great website, it’s important to keep it up to date with... read more