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Are Bounce Rates Really All That?

Are Bounce Rates Really All That?
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Back to Basics: Why Do I Need a Website for My Business?

Back to Basics: Why Do I Need a Website for My Business?

Online Marketing

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We’ve officially entered the Golden Age of the Internet, where Google is king and Amazon is queen, yet there are still many businesses that don’t have websites set up. Maybe... read more

What Does My Website Look Like On A Mobile Device?

What Does My Website Look Like On A Mobile Device?

Online Marketing

  If you’re responsible for a website, you’ll know the importance of how it looks on mobile devices. While exact percentages of website visitors using mobile devices can be determined,... read more

5 Step Pay Per Click Advertising for Startups

5 Step Pay Per Click Advertising for Startups

Online Marketing

When looking for a marketing edge, many startups will turn to pay per click advertising to drive instant targeted traffic to their websites. When a new concept is being tested... read more

Crowd Marketing: Internet Celebrities and Viral Marketing

Crowd Marketing: Internet Celebrities and Viral Marketing

Online Marketing

I recently read two articles here on Business2Community that spoke about engaging the services of celebrities to advertise brands. Both articles presented excellent arguments and tips on how to do... read more

Building a Successful Online Store

Building a Successful Online Store

Online Marketing

The world of ecommerce is consistently growing with Online Stores projected to bring in $414 billion by 2018 and 83% of online retailers generate monthly revenue from ecommerce solutions like... read more


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Pay Per Click Management Services – More Affordable Than You Think

Pay Per Click Management Services – More Affordable Than You Think

Online Marketing

Many business owners assume that pay per click management services are out of their budget, and while some agencies do charge an arm and a leg to fully manage a... read more

Google Q2 Earnings Show CPC Down 6% Year over Year: Where's the Growth Coming From?

Google Q2 Earnings Show CPC Down 6% Year over Year: Where’s the Growth Coming From?

Online Marketing

Google’s latest earnings call was a bit of a bust – while Google saw a 22% increase in revenue over last year, bringing earnings to $15.96 billion in the second... read more

5 Lesser-Known Online Article Submission Outlets

5 Lesser-Known Online Article Submission Outlets

Online Marketing

Even with access to the top 10 article directories and article submission web sites, you may feel limited as to where you can post content. However, there are a few... read more

5 Clever Ways to Use Your Thank You Page

5 Clever Ways to Use Your Thank You Page

Online Marketing

Thank you pages – pages that are displayed following the completion of a sale – are generally last on the list of content priorities for any brand or online retailer.... read more

Digital Business: Time To Rethink Website Copy?

Digital Business: Time To Rethink Website Copy?

Online Marketing

Question: Our website has a lot of great copy about our products and services but we have noticed little engagement or conversion from it. What can we do to get... read more

10 Google Analytics Reports That Tell You Where Your Site Is Leaking Money

10 Google Analytics Reports That Tell You Where Your Site Is Leaking Money

Online Marketing

Your website is leaking money. Everybody’s is. The first step toward plugging the leaks is identifying WHERE the leaks are. Which funnel steps, which layers of your site, which specific... read more

3 Ineffective Homepage Features You Should Stop Using Now

3 Ineffective Homepage Features You Should Stop Using Now

Online Marketing

This may be a case of confirmation bias, but last month, I was excited when a new corporate style guide update with a new homepage design for one of our... read more

Will Online Marketing Work for Your Business?

Will Online Marketing Work for Your Business?

Online Marketing

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This is an extremely difficult question to answer because there are so many complex factors involved. Specifically, the techniques you employ in your Internet marketing campaign as well as the... read more

How Google Authorship Changes Might Affect Your Thought Leadership Campaign

How Google Authorship Changes Might Affect Your Thought Leadership Campaign

Online Marketing

When Google Authorship was first unveiled, it was hailed as a breakthrough for content marketers who aimed to establish online thought leadership for their brands – and for the individuals... read more

10 Useful Headline Tips To Get Your Articles Noticed

10 Useful Headline Tips To Get Your Articles Noticed

Online Marketing

If you’ve ever been fishing, you know just how important the bait is. You can’t catch fish without bait, and the bait determines the kind of fish you catch. The... read more