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17 Great Tips for Boosting Website Engagement

17 Great Tips for Boosting Website Engagement
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5 Characteristics Of High Converting Headlines

5 Characteristics Of High Converting Headlines

Online Marketing

  Back in 2001, Consumer Reports put out a study that revealed the average American was consciously exposed to roughly 247 marketing messages daily, yet only really noticed around half... read more

How to Create an Unforgettable Landing Page By Using the Psychology of Memory

How to Create an Unforgettable Landing Page By Using the Psychology of Memory

Online Marketing

Your landing pages are worth bank vaults of cash. Think about it. You can potentially bring in buckets of money through just landing pages. Ah, but wait. (This is where... read more

5 Kick-Ass Ways to Build Your PPC Keyword List

5 Kick-Ass Ways to Build Your PPC Keyword List

Online Marketing

Here’s a totally random trivia. 1) How long did it take to compose? 2) How many people were involved? Answer: 1) Four 2) TWO months (When I read that, I... read more

7 Best Practices for Web Form Design

7 Best Practices for Web Form Design

Online Marketing

Are you getting the conversion rates you want from the forms on your website? If not, keep reading as I will be outlining some great ways to improve your forms.... read more

Should You Use Pop-Ups?

Should You Use Pop-Ups?

Online Marketing

Pop-ups! What do you think? Are they annoying? Infuriating? Frustrating? Probably. But do they work? The answer to that, I’m afraid, is an emphatic yes. This comprehensive article will dive... read more


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Once Upon a Time, A Website Grabbed a Man by the Throat

Once Upon a Time, A Website Grabbed a Man by the Throat

Online Marketing

John sat in front of his computer unable to move. His eyes were fixed on the erotic image in front of him and his hand wobbled on his mouse as... read more

How Sports Authority Outranks Amazon

How Sports Authority Outranks Amazon

Online Marketing

Even powerful companies find themselves vying for a spot in the SERPs against mammoth retailers like Amazon and Walmart. Sports Authority is no exception. It’s natural to assume that Amazon... read more

What is PPC Quality Score?

What is PPC Quality Score?

Online Marketing

If you have worked in Pay Per Click advertising, it’s likely that you will be aware of Quality Score, but not necessarily true that you understand it. It can be... read more

How to Use Time Tracking to Boost Online Marketing Success

How to Use Time Tracking to Boost Online Marketing Success

Online Marketing

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Launching and running a successful online business and publishing career depends greatly on your ability to continuously acquire and please clients and securing a healthy cash flow. Satisfied clients equal... read more

2 Solutions to Convert More Browsers to Buyers

2 Solutions to Convert More Browsers to Buyers

Online Marketing

There’s no doubt about it, most eCommerce sites only convert 2-3% of site visitors. What if you could understand why the other 98% of them left your site? Were they... read more

4 ‘About Us’ Page Myths

4 ‘About Us’ Page Myths

Online Marketing

Spend any time at all browsing small business websites and you’ll quickly realize that not all websites are created equal—and neither are all ‘About Us’ pages. That’s very much as... read more

Using PPC To Test Traditional Marketing Campaign Messages

Using PPC To Test Traditional Marketing Campaign Messages

Online Marketing

Regardless of the marketing initiative, there is one metric that is universal – conversions. Your definition of a conversion may vary from company to company, but it is always the... read more

Little Known Ways To Increase Your Visitors Time On Site (Part II)

Little Known Ways To Increase Your Visitors Time On Site (Part II)

Online Marketing

Content We all know that “content” is king. This can be applied to pretty much any communication channel in our contemporary world. But how do we make sure that our... read more

5 Tools for Better Audience Insights

5 Tools for Better Audience Insights

Online Marketing

If there’s one thing every single marketer needs, it’s good insights into their audience and customers. Let’s say you’re a PPC account manager and you just won a new account.... read more

Click Fraud: An Unnecessary Evil

Click Fraud: An Unnecessary Evil

Online Marketing

Google defines evil as “profound immorality, wickedness, and depravity.” Go ahead, Google it. That’s what it says. Now maybe calling click fraud evil is a bit of a stretch. But... read more