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Improve Your Marketing Campaigns with Google’s UTMs

Improve Your Marketing Campaigns with Google’s UTMs

Online Marketing

Ever wonder where your web traffic comes from? Or maybe if your email newsletter is actually earning any visitors for your website? Well boy, do I have good news for... read more

The #1 Reason Your Landing Page Isn’t Working

The #1 Reason Your Landing Page Isn’t Working

Online Marketing

You have a landing page. No, you have an AWESOME landing page. You’ve written some killer copy, found an inspiring image, and have ads directing tons of traffic to your... read more

How to Ruin Your Website and Ensure Your Customers Never Return

How to Ruin Your Website and Ensure Your Customers Never Return

Online Marketing

It probably won’t surprise you to know that according to the stats specialists from Marketing Grader, a majority of websites are underperforming when it comes to overall design, content, performance... read more

PPC Lead Generation: Increase Your Leads Now

PPC Lead Generation: Increase Your Leads Now

Online Marketing

Your business will not grow unless you are constantly generating new business, and PPC lead generation is a great way to help fuel that desired growth. An existing customer base... read more

Five Tricks for Turning Boring PPC Stats into Online Success

Top Five Tricks for Turning Boring PPC Stats into Online Success

Online Marketing

Statistics can be boring, but they are also necessary. While using pay-per-click (PPC) online requires a lot of observation when it comes to statistics, the good news is that there... read more

Protect Credit Card Data Entered On Your Website

Protect Credit Card Data Entered On Your Website

Online Marketing

SSL stands for Secure Socket Layer. It converts information into a (encrypted) special code that is sent over the internet to prevent unauthorized access. To collect credit card payments on... read more

How To Create Stellar Landing Page Copy That Converts

How To Create Stellar Landing Page Copy That Converts

Online Marketing

No matter how you’ve driven traffic to your landing page, whether through PPC, Social, or Email, it’s essential to create stellar copy that will make your traffic convert. It doesn’t... read more

Is Search Marketing More Like Following the Stock Market?

Is Search Marketing More Like Following the Stock Market?

Online Marketing

Every day, people write blog posts that tell you to get involved with Content Marketing or Google Hummingbird or Social Media or you will not see results. Frankly, companies are... read more

Yelp Help: A Quick Guide to a 5 Star Yelp Rating

Yelp Help: A Quick Guide to a 5 Star Yelp Rating

Online Marketing

Yelp is the ruler of all our choices. From where we get our hair styled, what bar will host our weekly gathering, to what car wash we get our ’84... read more

Build a Better Web Presence with DIY Website Builders

Build a Better Web Presence with DIY Website Builders

Online Marketing

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There is a plethora of free website builders available online but choosing the one that suits your requirements and caters to your brand image is as challenging as setting up... read more

3 Reasons Your Online Audiences Don’t Take You Seriously

3 Reasons Your Online Audiences Don’t Take You Seriously

Online Marketing

I’m a practical joker. I live for scaring people, making peeps laugh, and drawing a “what did she just say?!” out of my online audiences. But with everything, there’s a... read more

The always-on world has checked us into iHotel California

The always-on world has checked us into iHotel California

Online Marketing

Being a CMO and online marketer with a product based in social media management, I am guilty of falling into this vicious “always on” circle. I don’t have a 9-5... read more

How Your Online Business Can Avoid Costly Returns and Exchanges

How Your Online Business Can Avoid Costly Returns and Exchanges

Online Marketing

A recent report from Walker Sands on the Future of Retail indicated that 64% of consumers are more likely to purchase online when the company offered free returns and exchanges.... read more

Article Rewriting Tips from the Experts

Encore Performance: Article Rewriting Tips from the Experts

Online Marketing

Sometimes, life can get too busy to do everything you wanted. Luckily, businesses can now employ helpful digital tools to complete all of their tasks, including rewriting online content. Online... read more

6 Essential Principles Of Designing High Converting Site Search Results

6 Essential Principles Of Designing High Converting Site Search Results

Online Marketing

A couple weeks ago, we dug into internal site search & found that in some cases, searches performed by only 10% of the site’s total traffic made up nearly 40%... read more