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Start Up Guide to Successful Online Business

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Build Your Company’s Web Presence In 3 Easy Steps

Build Your Company’s Web Presence In 3 Easy Steps

Online Marketing

The real world and the digital world are two very different places, but they’re both places that your clients (and prospective clients) live. It might sound intimidating, but creating web-based... read more

AdWords Quietly Launches New Demographics Targeting Tab

AdWords Quietly Launches New Demographics Targeting Tab

Online Marketing

As marketers, we know all too well that not all clicks are created equal. Not every ad impression will truly leave an impression and not all visitors to our site... read more

4 Pillars Of Online Marketing Success

4 Pillars Of Online Marketing Success

Online Marketing

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Too many businesses are overwhelmed with social media, and for good reason. Even those with abundant resources cannot manage all of the major social media channels well. Facebook advertising alone... read more

Be Awesome Online

Be Awesome Online

Online Marketing

This is a public service announcement from me — a veteran of the dot-com boom, a consultant for web enterprises medium and small (but rarely large), a person whose life... read more

6 Easy Ways To Help People Find You Online

6 Easy Ways To Help People Find You Online

Online Marketing

Building an online presence for your business is hard work. And because of the time and financial commitment needed to do so, you’ll want to make it as easy as possible for people... read more

12 Stats About Local Search and Mobile Search in 2014

12 Stats About Local Search and Mobile Search in 2014

Online Marketing

Since each day hundreds of thousands of people in the U.S. alone use search engines to find products or services that are located near them, it’s important to understand how... read more

Improve Your PPC Ad Copy With These 5 Simple Tips

Improve Your PPC Ad Copy With These 5 Simple Tips

Online Marketing

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If your pay per click advertising needs a jumpstart it might be time to improve your PPC ad copy to get your click through rates and conversion rates up. There... read more

Improving Lead Generation and Conversion Rates Using A/B Testing

Improving Lead Generation and Conversion Rates Using A/B Testing

Online Marketing

To maximize the effectiveness of your digital marketing efforts, it’s important to be constantly testing and optimizing your campaigns. A/B testing is a way for marketers to test different variables... read more

Then and Now: How These Top 5 Websites Have Become Appified

Then and Now: How These Top 5 Websites Have Become Appified

Online Marketing

We’ve previously written about the appification of the web, and how today’s websites are becoming more like apps in their functionality and feel. Apps represent a straightforward and efficient way... read more

Tips For Dealing With Negative Online Reviews

Tips For Dealing With Negative Online Reviews

Online Marketing

Every small business owner needs to understand the importance of protecting their online reputations. A study from Bright Local found that nearly three quarters of customers trust online reviews. The... read more

Ecommerce Sales Up Nearly 20 Percent from 2013

Ecommerce Sales Up Nearly 20 Percent from 2013

Online Marketing

When you need to buy something or reserve a ticket to go somewhere where do you turn? Do you head off down to your nearest town and visit a traditional... read more

9 Steps to a Successful WebSite Redesign

9 Steps to a Successful WebSite Redesign

Online Marketing

Thinking about redesigning your website? What’s motivating the idea? Is it you’ve grown bored with your current site or are you ready to turn your online presence into a lead generation... read more

You Built Your Website – Now What?

You Built Your Website – Now What?

Online Marketing

The vast majority of small businesses understand the importance of having a web presence. A recent study from the NSBA found that 96% of small businesses have a website. However,... read more

Five Awesome Google Webmaster Features

Five Awesome Google Webmaster Features

Online Marketing

Google Webmaster Tool (GWT) is the perfect toolbox for anyone who wants to host their websites in a proper manner. With the help of certain features available through Google Webmaster,... read more

Why a Website Redesign that Costs More Can be a Good Thing

Why a Website Redesign that Costs More Can be a Good Thing

Online Marketing

In an age where website design tools are quicker, cheaper and easier to use, why do some websites take so long to create? Why do they cost so much? If... read more