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5 Online Marketing Mistakes To Avoid

5 Online Marketing Mistakes To Avoid
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Bing Follows Google's Lead with Close Variant Matching

Bing Follows Google’s Lead with Close Variant Matching

Online Marketing

Not two weeks ago, Google effectively killed off the Exact and Phrase keyword match types in AdWords – pissing a lot of paid search managers off in the process –... read more

Is WordPress Right for my Website? Answers to 4 Common WordPress Questions

Is WordPress Right for my Website? Answers to 4 Common WordPress Questions

Online Marketing

In our business we build websites on many different platforms, there is no “one size fits all” solution but WordPress has become a very popular choice. It started out as... read more

Who is Clicking on Paid Search Ads?

Who is Clicking on Paid Search Ads?

Online Marketing

I regularly do training sessions on search marketing. Sometimes I pose a question to the audience, “How many of you never click on paid search ads?” Invariably, about half of... read more

White It Out: Building Your All-Important Whitelist

White It Out: Building Your All-Important Whitelist

Online Marketing

Whitelisting. It sounds kind of sinister, doesn’t it? Like, another bad guy found out about James Spader’s Blacklist and wanted to compete with it. Or like it’s a team of... read more

5 Ways to Make Your Website More Engaging To Visitors

5 Ways to Make Your Website More Engaging To Visitors

Online Marketing

Never underestimate the importance of a visually attractive website. With the attention span of internet users growing shorter and shorter, you need every possible advantage for maintaining their interest. The... read more

What Your Business Can Learn From Website Analytics

What Your Business Can Learn From Website Analytics

Online Marketing

Web analytics allow website developers to track where the traffic to their site is coming from, what kind of content attracts the most traffic, what people are entering into search... read more

The Customize or Compromise Web Site Question

The Customize or Compromise Web Site Question

Online Marketing

How special are you, really? This is not a rhetorical question. Before you make a major purchase for your business or nonprofit organization, it’s an important one to consider. Does... read more

Website Presentment Declines as Email and Mobile Take Over

Website Presentment Declines as Email and Mobile Take Over

Online Marketing

Presentment of documents on web portals is set to decline by 2% annually, according to a recent InfoTrends study. This is almost the same rate of decline for paper presentment,... read more

9 Case Studies That’ll Help You Reduce SaaS Churn

9 Case Studies That’ll Help You Reduce SaaS Churn

Online Marketing

Reducing churn is critical to the success of your SaaS company. David Skok, who is a must read for all startups, explains that as a SaaS company grows, the size... read more

New to PPC? Great, Use These 4 Tips!

New to PPC? Great, Use These 4 Tips!

Online Marketing

If you are a business owner that is getting ready to test the pay per click waters, this blog post is just for you! PPC can be very tricky, and... read more

6 Killer Stats to Sell Your Boss on Optimization

6 Killer Stats to Sell Your Boss on Optimization

Online Marketing

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Want to make testing and optimization a larger focus at your organization? First, you’ve got to make your case. We’ve compiled 6 stats to help sell your manager (or any... read more

Get Straight A's For Your eCommerce Site This Back-to-School Season

Get Straight A’s For Your eCommerce Site This Back-to-School Season

Online Marketing

Across the nation, kids are tossing on their backpacks and hitting the books. School is back in session! As most parents know, though, straight As won’t just materialize out of... read more

How to Build an Opt-in List

How to Build an Opt-in List

Online Marketing

Building an opt-in list can be prove to be a valuable exercise for your company if you are looking to increase lead generation and awareness for your business. Keep in... read more

The Secret to Successfully Structuring Your Google Shopping Campaigns

The Secret to Successfully Structuring Your Google Shopping Campaigns

Online Marketing

Now that you are well-versed in the changes coming with Google Shopping campaigns, you are probably busy preparing to make the upcoming transition. However, given the changes Google has made... read more

Using Exact Match Keywords To Boost Your PPC Campaign

Using Exact Match Keywords To Boost Your PPC Campaign

Online Marketing

PPC is the primary component of online advertising. It’s a simple way to show your ads on various websites, paying based on the number of clicks the ad receives. We... read more