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All Online Marketing Articles - Page 3
Formatting Basics Lay the Foundation for Landing Page Conversions

Formatting Basics Lay the Foundation for Landing Page Conversions

Online Marketing

A good landing page takes its readers on a journey. Long or short, its elements must combine to bring each visitor to the same final destination – a conversion. How... read more

3 Things to Cut from Your Company Homepage Right Now

3 Things to Cut from Your Company Homepage Right Now

Online Marketing

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They say that less is more—and when it comes to your company’s homepage, that can often be the case. The front page of your website establishes the first impression that... read more

New Changes Coming to Google Adwords

New Changes Coming to Google Adwords

Online Marketing

Just as the seasons are changing, Google Adwords is changing, too. This month, Google Adwords is rolling out some new and exciting changes. Below is a recap to get you... read more

Why Keyword Themes + Modified Broad Match = Winning PPC Strategy

Why Keyword Themes + Modified Broad Match = Winning PPC Strategy

Online Marketing

Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. So let’s talk about how to do that for real, shall we.... read more

How To Decide On A PPC Budget

How To Decide On A PPC Budget

Online Marketing

Whether you’re a specialist PPC marketer or a PPC novice, setting the right budget for your campaign is critical. From small start-ups to multinationals, any spend on advertising will need... read more

Get Found! 3 Ways to Stand Out Online and Attract New Customers  

Get Found! 3 Ways to Stand Out Online and Attract New Customers  

Online Marketing

If I were to ask, “What is the number one source of revenue for your business?” I’m willing to bet current customers would rank pretty high on your list. When... read more

Create Engagement Ads to Get Around Banner Blindness

Create Engagement Ads to Get Around Banner Blindness

Online Marketing

There’s no doubt that display advertising is extremely powerful – the reach and targeting is a savvy advertiser’s dream. But there’s also no doubt that consumers are desensitized to traditional... read more

Why Your Useless Website is Useless

Why Your Useless Website is Useless

Online Marketing

When most people think of digital marketing, they think of websites that are well-designed and optimized for search. So, when they have someone build a new website or update their... read more

5 PPC Copywriting Tips for a CTR Boost

5 PPC Copywriting Tips for a CTR Boost

Online Marketing

Online advertising is tough, and writing a strong PPC ad for your product or business is even tougher. Creating a strong relevant headline, optimizing keywords, and having specific calls-to-action helps.... read more

Google Introduces Adwords Express Mobile App For Local Advertising

Google Introduces Adwords Express Mobile App For Local Advertising

Online Marketing

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Google Introduces Adwords Express Mobile App For Easy Management Of Your Local Advertising Campaign and Budgets. There is never a dull day when it comes to Internet technologies as things... read more

Integrating Google Analytics with Pay Per Click (PPC) Reports to Beat Your Competition

Integrating Google Analytics with Pay Per Click (PPC) Reports to Beat Your Competition

Online Marketing

In the world of web marketing, I have found there is so much confusion in client reporting that unless you are a Google Analytics and PPC pro it is easy... read more

Adopting Omni-Channel eCommerce: Proof in the Numbers

Adopting Omni-Channel eCommerce: Proof in the Numbers

Online Marketing

On Aug. 15th, the advanced eCommerce sales report for Q2 2014 was published by the U.S. Census Bureau. As could be expected, business owners were anxious to see how Q2... read more

How to Tell if Your Landing Page is Working

How to Tell if Your Landing Page is Working

Online Marketing

Landing pages take a delicate balance to drive conversions. Fortunately, there are some clear signs that can indicate something is off with your page so you can make adjustments before... read more

How Do I Know It's Time for a Website Redesign?

How Do I Know It’s Time for a Website Redesign?

Online Marketing

In life, there are many instances when it’s apparent you need to let go of the old and bring on the new. For instance, is the milk in the refrigerator... read more

Paid Promotion: Should You Be Paying Up?

Paid Promotion: Should You Be Paying Up?

Online Marketing

Over the last year, Facebook has all but killed the organic reach of your page posts, leaving you with no choice but to hope for referrals from your diminishing amount... read more