Online Marketing
What is a Responsive Website? Do I Need One?
12013 the Year of Responsive Web Design. –Mashable There was a time not too long ago when we all looked at websites on the same type of screen – they... read more
Responsive Design – How to Keep Up With the Growing Trend
As the way we use the internet has evolved, the philosophy of most online businesses has become increasingly customer-centric. Brick and mortar businesses have always known that this is the... read more
Should You Include the Same Keyword with All Match Types in AdWords?
There is an age-old argument about structuring your account based on the match type of the keywords in each ad group. Should you add all keywords on exact, phrase, and... read more
Live Events: When Online Advertising Goes Offline
It goes without saying that online advertising industry has already converted into one of the most scalable sectors in the world. In fact, no matter, which business we’re talking about,... read more
Death of a Salesman: The Art of Selling Without Selling
As a small business owner, you’ve probably thought to yourself, “I’m not a salesman (or woman), how am I supposed to market myself or product?” The beauty of marketing is... read more
Site Redesign: Avoid These Mistakes
Undertaking a redesign is usually a pretty big project. In addition to the actual design work, there are so many little details related to SEO and marketing that you need... read more
7 Habits of Highly Effective Lazy People
While those who did not fear hard work retrieved their Frisbees and tied their shoelaces, an elite few dreamed of a better way. And it was those dreams that brought us... read more
10 Archaic Website Features To Avoid Like The Plague
The web has seen quite a lot of change since the first site was launched in 1991 (that site belonged to CERN, and you can see the original here). Designs,... read more
5 Conversion Tips to Increase your Website Sales
My business partner and I launched our website TreatmentSaver 5 years ago with no real understanding of how to make money online. I am an Optometrist and my partner is... read more
Creating a Successful Interlinking Plan for Online Business
Not Getting Messy All too often, online business can get very messy when it comes to building up your presence. Usually, this means that once you start creating online content... read more
Five Tips Friday: Website Development
Websites are now generally considered essential for any company in business today. While social media platforms and blog sites are important, websites enable you to own all of your own... read more
Online Comments Generate Profits
Websites generate income based on the ads that appear in them. A website that’s popular generates more traffic. More ads come in and the owner of the site gets a... read more
Website Creation for Dummies
In the past few years, there’s been an explosion of online website builders offering a fast and affordable solution to anyone making their first steps in the www. Suddenly, the... read more
Are You Sabotaging Your Website Optimization Program?
I’ve seen a lot written about what it takes to run a successful website optimization program. But equally important is knowing what’s most likely to cause a website optimization plan... read more
Targeting Low Funnel Keywords for Increased Conversion and Decreased CPC
In my previous two posts, I discussed the best types of page layouts to send both high and low funnel keywords to. These were the type of layouts that provided... read more
