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Profiling Your PPC Visitors And Targeting Your Ads To Them

Profiling Your PPC Visitors And Targeting Your Ads To Them
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3 Social Tools That Will Decrease Shopping Cart Abandonment

3 Social Tools That Will Decrease Shopping Cart Abandonment

Online Marketing

Shopping Cart Abandonment. It’s an issue that can plague any e-commerce site in the worst of ways. The simple notion that every day, e-tailers lose out on millions of dollars... read more

5 Ways To Get More Interaction From Your Website

5 Ways To Get More Interaction From Your Website

Online Marketing

Having a website is a must in the world of business today, with more and more people now researching, deciding and often buying online, which means that for any firm... read more

Is It Time to Get Personal?

Is It Time to Get Personal?

Online Marketing

Is personalization a priority for your business? Probably. According to an article I read a couple of weeks ago in Internet Retailer, 94% of marketers say personalization will help them... read more

Two Overlooked Aspects Of Your Site Design That May Be Hurting Conversions

Two Overlooked Aspects Of Your Site Design That May Be Hurting Conversions

Online Marketing

Normally, I dig into massive amounts of data, but today, I think we should talk about something that’s a little bit more subjective & open to interpretation – design. Specifically,... read more

The 12 Fastest (and Safest) Ways to Drive Traffic to Your Website

The 12 Fastest (and Safest) Ways to Drive Traffic to Your Website

Online Marketing

Traffic is crucial to the success of any online venture. However, getting noticed online can be tricky at times. With so much content flooding the web, many sites, both old... read more

5 Stats Every Ecommerce Business Should Know

5 Stats Every Ecommerce Business Should Know

Online Marketing

As summer comes to an end, most retailers are gearing up for the busiest (and most lucrative) part of the year – the holidays. Earning your customers’ business means having... read more

Don’t Do That: Important Text Hidden in an Image

Don’t Do That: Important Text Hidden in an Image

Online Marketing

Close your eyes and think about an image. What are you thinking about? A picture with two laughing children blowing on dandelions? A picture of a happy couple in a... read more

Google Extends Product Listing Ads to the Google Search Network

Google Extends Product Listing Ads to the Google Search Network

Online Marketing

Good news for advertisers using Shopping Campaigns: Google is now allowing you to opt into displaying your Product Listing Ads (PLAs) on retail and e-commerce search partner sites. Displaying your... read more

5 Traits Your PPC Agency Must Possess

5 Traits Your PPC Agency Must Possess

Online Marketing

When it comes time to select a PPC agency you are going to come into contact with those that are extremely successful and go the extra mile for their client... read more

Formatting Basics Lay the Foundation for Landing Page Conversions

Formatting Basics Lay the Foundation for Landing Page Conversions

Online Marketing

A good landing page takes its readers on a journey. Long or short, its elements must combine to bring each visitor to the same final destination – a conversion. How... read more

3 Things to Cut from Your Company Homepage Right Now

3 Things to Cut from Your Company Homepage Right Now

Online Marketing

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They say that less is more—and when it comes to your company’s homepage, that can often be the case. The front page of your website establishes the first impression that... read more

New Changes Coming to Google Adwords

New Changes Coming to Google Adwords

Online Marketing

Just as the seasons are changing, Google Adwords is changing, too. This month, Google Adwords is rolling out some new and exciting changes. Below is a recap to get you... read more

Why Keyword Themes + Modified Broad Match = Winning PPC Strategy

Why Keyword Themes + Modified Broad Match = Winning PPC Strategy

Online Marketing

Cutting out noise and creating a PPC strategy that drives business: It’s the goal of SEM professionals everywhere. So let’s talk about how to do that for real, shall we.... read more

How To Decide On A PPC Budget

How To Decide On A PPC Budget

Online Marketing

Whether you’re a specialist PPC marketer or a PPC novice, setting the right budget for your campaign is critical. From small start-ups to multinationals, any spend on advertising will need... read more