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Growing Your Business with Google Analytics

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Why Recent College Grads Should Consider a Career in PPC

Why Recent College Grads Should Consider a Career in PPC

Online Marketing

How I Stumbled Into PPC It was the first day of my Spring semester internship at one of the big advertising agencies here in Boston. In the application process I... read more

Keywords – The Key to Reducing Your PPC Costs

Keywords – The Key to Reducing Your PPC Costs

Online Marketing

Keywords are the words or phrases that online users type into a search engine such as Google, Yahoo, or Bing.  These search engines than respond with pages of choices for... read more

The State of Mobile PPC: Past, Present, and Future [Data]

The State of Mobile PPC: Past, Present, and Future [Data]

Online Marketing

My fellow paid search advertisers, our world is always changing. It seems like we can’t go a month without a new ground-shaking announcement in this industry. Whether it’s policy changes,... read more

4 Pages Your Business Website Should Include

4 Pages Your Business Website Should Include

Online Marketing

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Planning and building a website is an exciting feat. You get the opportunity to decide which images to include, design a color scheme to suits the personality of your brand... read more

How To Use Your Economic Development Website to Report on Prospect Activity

How To Use Your Economic Development Website to Report on Prospect Activity

Online Marketing

It’s a common scenario: your Board asks for a report on economic development activity. Think fast! What metrics do you give them? Your EDO website is one of your most... read more

Bing Follows Google's Lead with Close Variant Matching

Bing Follows Google’s Lead with Close Variant Matching

Online Marketing

Not two weeks ago, Google effectively killed off the Exact and Phrase keyword match types in AdWords – pissing a lot of paid search managers off in the process –... read more

Is WordPress Right for my Website? Answers to 4 Common WordPress Questions

Is WordPress Right for my Website? Answers to 4 Common WordPress Questions

Online Marketing

In our business we build websites on many different platforms, there is no “one size fits all” solution but WordPress has become a very popular choice. It started out as... read more

Who is Clicking on Paid Search Ads?

Who is Clicking on Paid Search Ads?

Online Marketing

I regularly do training sessions on search marketing. Sometimes I pose a question to the audience, “How many of you never click on paid search ads?” Invariably, about half of... read more

White It Out: Building Your All-Important Whitelist

White It Out: Building Your All-Important Whitelist

Online Marketing

Whitelisting. It sounds kind of sinister, doesn’t it? Like, another bad guy found out about James Spader’s Blacklist and wanted to compete with it. Or like it’s a team of... read more

5 Ways to Make Your Website More Engaging To Visitors

5 Ways to Make Your Website More Engaging To Visitors

Online Marketing

Never underestimate the importance of a visually attractive website. With the attention span of internet users growing shorter and shorter, you need every possible advantage for maintaining their interest. The... read more

What Your Business Can Learn From Website Analytics

What Your Business Can Learn From Website Analytics

Online Marketing

Web analytics allow website developers to track where the traffic to their site is coming from, what kind of content attracts the most traffic, what people are entering into search... read more

The Customize or Compromise Web Site Question

The Customize or Compromise Web Site Question

Online Marketing

How special are you, really? This is not a rhetorical question. Before you make a major purchase for your business or nonprofit organization, it’s an important one to consider. Does... read more