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Online Marketing

Online marketing such as paid search and paid media campaigns are an effective way to drive results.  Check out these online marketing tips and best practices.

21 Spectacular SEO and Search Marketing Stats and Facts

Social may be sexy, but search still pays the bills. As reported below, organic search drives 51% of all visitors…

James Spillane
June 24, 2015
Online Marketing

Dear Marketing Ninjas, Get Human Feedback Before A/B Testing Your Landing Pages

Hi there fellow marketing ninja (or just digital marketer as we used to be called) Hope 2015 started out good…

Connor Brooke
January 22, 2015
Online Marketing

12 Stats About Local Search and Mobile Search in 2014

Since each day hundreds of thousands of people in the U.S. alone use search engines to find products or services…

Alan Draper
October 6, 2014
Online Marketing

The Difference Between Infographics, Instructographics and Data Visualisations

Rudyard Kipling once said: “If history were taught in the form of stories, it would never be forgotten.” Data is…

Connor Brooke
June 17, 2014
Online Marketing

77% of Online Shoppers Say They Want to Talk: The E-commerce Problem with Conversation

Last week Ifbyphone CEO Irv Shapiro joined tastytrade on their YouTube show to discuss strategies for growing business and coping…

Jay Leonard
August 25, 2013
Online Marketing

How Many Ads Does Google Serve In A Day?

Ad Impression Definition What's an ad impression? For those who need a quick refresher, impressions are the number of times…

Jay Leonard
November 2, 2012
Online Marketing

A/B Testing Generates a 98+% Lift in Conversion Rate for DHL

One of (the many) favorite parts of my job is being part of the successes ion’s customer achieve in their…

Connor Brooke
October 9, 2012
Online Marketing

5 of the Biggest and Still the Best Online Advertising Methods

Last Year Internet Ad revenue hit $31bn. Q4 saw the best quarterly result ever at $9bn with a 20% increase…

Connor Brooke
June 5, 2012
Online Marketing

Testing 2-Step vs. 1-Step Conversion Forms

One of the many aspects of online usability that I constantly harp on is making the conversion process as simple…

Connor Brooke
April 6, 2011
Online Marketing

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