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Google Introduces Dynamic Remarketing Across All Verticals

Google Introduces Dynamic Remarketing Across All Verticals

Online Marketing

In June 2013 Google launched dynamic remarketing for retail advertising clients with a Google Merchant Center account. Just recently, on October 1st, they launched the dynamic remarketing feature for all... read more

How to Map Goals to Reports: Analytics in Action

How to Map Goals to Reports: Analytics in Action

Online Marketing

Today is the inaugural post in my new series: Analytics in Action. Look for posts on Analytics in Action every Friday. I also invite others to share case studies, new... read more

5 Ways to Create a Site Clients

How to Create a More Engaging Company Web Site

Online Marketing

It’s not enough to simply design a company web site anymore. So many are created and look stellar, yet fail to attract clients—the very reason for having a site in... read more

2 Google Analytics Segments & 1 Report To Help You Better Understand Your Visitors

2 Google Analytics Segments & 1 Report To Help You Better Understand Your Visitors

Online Marketing

Knowing where to segment your Google Analytics data can be daunting. Where do you start? And how the Hell are you supposed to know if what you’re looking at is... read more

3 Ways to Get Ideal Customers to Your Site Without Blogging

3 Ways to Get Ideal Customers to Your Site Without Blogging

Online Marketing

It’s the question I get more often than any other when I’m talking with business owners about having a content strategy. It’s the question I see most often as a marketing consultant from... read more

3 Tips to Choosing a Successful Domain Name

3 Tips to Choosing a Successful Domain Name

Online Marketing

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Choosing the domain name for your business website can be one of the most exciting aspects of gaining an online presence. It’s the equivalent of giving your online business a... read more

Improve Website Conversion Rates With These 6 Simple Tips

Improve Website Conversion Rates With These 6 Simple Tips

Online Marketing

In order to improve website conversion rates you need to test several different style landing pages, multiple color combinations, and calls-to-action — this is common knowledge and something that all... read more

The Dunning Process in E-commerce

The Dunning Process in E-commerce

Online Marketing

The beauty of a subscription business model lies in the way it turns a single payment into many payments. Subscription renewals expand revenue streams and signify brand loyalty. But as... read more

12 Tips for Selecting a Web Design Agency

12 Tips for Selecting a Web Design Agency

Online Marketing

Planning for a website redesign is exciting but can also be equally overwhelming. The complexities of website design, development, marketing and strategy require specialized competencies, so selecting the right agency for... read more

Increase Your Company’s Leads Online Now Using These 5 Tips

Increase Your Company’s Leads Online Now Using These 5 Tips

Online Marketing

When you want to increase your company’s leads online there are several lead generation methods that you can attempt. There are several different ways to create a buzz for your... read more

Helpful Tips for Your PPC Campaign

Helpful Tips for Your PPC Campaign

Online Marketing

Many businesses engaging in PPC marketing focus on getting as many visitors as possible to their websites without paying attention to the profile of these visitors. This approach might work... read more

Getting Smarter at Ecommerce With Google Analytics Advanced Segments

Getting Smarter at Ecommerce With Google Analytics Advanced Segments

Online Marketing

Among the multitude of tools you can use for ecommerce, very few would regard Google Analytics as the sexiest. With the tools you’re using to run split tests on your... read more

Google vs. Bing: A Review of Click & Spend Share

Google vs. Bing: A Review of Click & Spend Share

Online Marketing

While Google has long been (and still remains) the dominant search engine in the US market, there are signs that Bing is becoming more of a contender – at least... read more

Google Expands Dynamic Retargeting: What You Need To Know

Google Expands Dynamic Retargeting: What You Need To Know

Online Marketing

Google recently released some early holiday goodies for retailers across a number of verticals. While dynamic remarketing (a.k.a. dynamic retargeting) on the Google Display Network (GDN) has been available since... read more

How To Start Measuring Your Internet Marketing Performance

How To Start Measuring Your Internet Marketing Performance

Online Marketing

You might have a killer digital marketing strategy that covers every content channel and speaks directly to each of your buyer personas, but plenty can still go wrong during the... read more