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3 Frameworks To Help Prioritize & Conduct Your Conversion Testing

3 Frameworks To Help Prioritize & Conduct Your Conversion Testing
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Buh Bye Google Authorship, It Was Nice Knowing You

Buh Bye Google Authorship, It Was Nice Knowing You

Online Marketing

In an unexpected development, Google’s John Mueller announced on Thursday August 28, 2014 via Google+ that the much discussed Google Authorship program was coming to an abrupt ending. This was... read more

Google Retires Google Authorship

Google Retires Google Authorship

Online Marketing

Google announced yesterday that after three years, the company has retired Google Authorship. Authorship joins other retired Google products like Google Reader to face an early Google grave. We saw... read more

5 Reasons Your Visitors Are Leaving Your Website

5 Reasons Your Visitors Are Leaving Your Website

Online Marketing

Your website is designed to pull in visitors, engage with them, and then eventually convert them into new customers, but what if it is really causing your visitors to leave... read more

Exact And Phrase Match Keywords Get A Makeover – Does It Actually Matter?

Exact And Phrase Match Keywords Get A Makeover – Does It Actually Matter?

Online Marketing

On the 14th August, Google released a post that stated close variant matching was to be applied for all exact and phrase match keywords in Adwords. This isn’t exactly a new feature... read more

5 Ways You Are Wasting Money in Your AdWords Campaign

5 Ways You Are Wasting Money in Your AdWords Campaign

Online Marketing

The average business will waste a very large percentage of their paid search marketing spend, but addressing the problem in Google AdWords can be a difficult task for the majority... read more

Do Website Popups Really Work?

Do Website Popups Really Work?

Online Marketing

If you’ve ever moved, you know it takes a long time to unpack and get everything in order. Lots of stuff gets lost in the shuffle between the old place... read more

How to Source Royalty Free Images for Websites

How to Source Royalty Free Images for Websites

Online Marketing

Bloggers and webmasters are typically aware of the fact that images make their content perform better. Most savvy bloggers will tell you that they spend a great deal of time... read more

How to Do a 15-Minute Digital Competitor Analysis from Start to Finish

How to Do a 15-Minute Digital Competitor Analysis from Start to Finish

Online Marketing

Content is being created online at every increasing speed. The barrier to entry for creating an online business is getting lower. More competitors are entering more industries all the time.... read more

Why Recent College Grads Should Consider a Career in PPC

Why Recent College Grads Should Consider a Career in PPC

Online Marketing

How I Stumbled Into PPC It was the first day of my Spring semester internship at one of the big advertising agencies here in Boston. In the application process I... read more

Growing Your Business with Google Analytics

Growing Your Business with Google Analytics

Online Marketing

Summer vacation is over. To get into the back-to-school spirit, we decided to hold a short lesson on Google Analytics. Here you’ll find some basics of analytic tool that every... read more

Keywords – The Key to Reducing Your PPC Costs

Keywords – The Key to Reducing Your PPC Costs

Online Marketing

Keywords are the words or phrases that online users type into a search engine such as Google, Yahoo, or Bing.  These search engines than respond with pages of choices for... read more

5 Ways to Get More Targeted Website Traffic

5 Ways to Get More Targeted Website Traffic

Online Marketing

What is a website without traffic ? A big black hole on the Internet! You can give someone your domain name to visit, but otherwise it doesn’t exist. Website traffic... read more

The State of Mobile PPC: Past, Present, and Future [Data]

The State of Mobile PPC: Past, Present, and Future [Data]

Online Marketing

My fellow paid search advertisers, our world is always changing. It seems like we can’t go a month without a new ground-shaking announcement in this industry. Whether it’s policy changes,... read more

8 Reasons to Advertise on Google AdWords

8 Reasons to Advertise on Google AdWords

Online Marketing

With the rise of smartphones, tablets, and general nonstop internet exposure, it’s important to be familiar with the world of online advertising, and more specifically, services available to increase your... read more

4 Pages Your Business Website Should Include

4 Pages Your Business Website Should Include

Online Marketing

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Planning and building a website is an exciting feat. You get the opportunity to decide which images to include, design a color scheme to suits the personality of your brand... read more