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How to Make Your Landing Page Not Suck

How to Make Your Landing Page Not Suck
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Can This AdWords Advice Be Trusted? 5 Questions to Ask

Can This AdWords Advice Be Trusted? 5 Questions to Ask

Online Marketing

When it comes to thought leadership in the digital marketing space, there is certainly no shortage of material out there. Not only are there numerous publications dedicated to providing new... read more

Thinking About Online Ad Buying? Get To Know These Digital Spaces

Thinking About Online Ad Buying? Get To Know These Digital Spaces

Online Marketing

Most of the purchasing decisions we make are fairly straightforward – grocery shopping, for example. Then, there are other purchases that require a more in-depth level of research: Your next... read more

4 Landing Page Tricks That Will Make Your Conversion Rate Rock

4 Landing Page Tricks That Will Make Your Conversion Rate Rock

Online Marketing

You want to design attractive landing pages, but there are many elements that effect conversion rate optimization that go into the process. Color, layout, form design and even font can... read more

10 of the Best Browser Extensions for Marketers

10 of the Best Browser Extensions for Marketers

Online Marketing

When you are short on time, you need to find browser extensions that can help you do what you need to, without having to sieve through Google finding the tool... read more

Using Conversions to Improve Your Website

Using Conversions to Improve Your Website

Online Marketing

There’s really no such thing as a website that’s “done”. There are always changes that need to be made – meta data updates, content changes, image and video refreshes; all... read more

How To Measure PPC ROI With Website Call Conversions

How To Measure PPC ROI With Website Call Conversions

Online Marketing

After 7+ years of working within the Google AdWords system, I’ve seen a lot of changes both good (Ad Extensions) and not-so-good (Enhanced Campaigns). What makes PPC advertising so important... read more

Hot Off the Presses: Changes to Google Analytics

Hot Off the Presses: Changes to Google Analytics

Online Marketing

We intentionally skipped our Friday session of Analytics in Action because I’d heard about changes to Google Analytics so I held back until I got confirmation and more information about... read more

Start Up Guide to Successful Online Business

Start Up Guide to Successful Online Business

Online Marketing

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Image credit: quartsoft.com Start up a online business if you are looking for a low risk way to venture into a profitable niche market. A small start up online business... read more

Keep Online Shoppers Coming Back with a Smart Approach to Shipping

Keep Online Shoppers Coming Back with a Smart Approach to Shipping

Online Marketing

Headlines are popping up about how UPS, USPS and FedEx are hiring more delivery staff to keep up with the upcoming holiday demand. And it’s not too far-fetched to assume that the uptick in hiring is... read more

7 Design Resources for Creating Awesome Landing Pages

7 Design Resources for Creating Awesome Landing Pages

Online Marketing

So far we’ve covered how to write persuasive copy for your landing page, how you can personalize the content people see, and even how to improve your PPC campaigns with... read more

1st Ad Position in PPC Is Not Always the Best

1st Ad Position in PPC Is Not Always the Best

Online Marketing

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For most small or up and coming business owners, first position in the ad world always seems like the best idea, but believe it or not, being in 1st place... read more

Using Bounce Rate to Build Your Case for a Website Update

Using Bounce Rate to Build Your Case for a Website Update

Online Marketing

If you want to convince your boss your company website needs to be updated, you’ll need quantitative, objective proof points to justify making the investment. This isn’t hard to do... read more

Google Introduces Dynamic Remarketing Across All Verticals

Google Introduces Dynamic Remarketing Across All Verticals

Online Marketing

In June 2013 Google launched dynamic remarketing for retail advertising clients with a Google Merchant Center account. Just recently, on October 1st, they launched the dynamic remarketing feature for all... read more

How to Map Goals to Reports: Analytics in Action

How to Map Goals to Reports: Analytics in Action

Online Marketing

Today is the inaugural post in my new series: Analytics in Action. Look for posts on Analytics in Action every Friday. I also invite others to share case studies, new... read more

5 Ways to Create a Site Clients

How to Create a More Engaging Company Web Site

Online Marketing

It’s not enough to simply design a company web site anymore. So many are created and look stellar, yet fail to attract clients—the very reason for having a site in... read more