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Old Google Analytics Interface To Be Retired January 2012

Online Marketing

As part of their latest round of updates announced for the new Google Analytics interface, Google snuck in the announcement that the old Analytics interface will be “sunset” starting in January 2012.

So if you are still wedded to the old version (and a lot of people are!) you have less than 7 weeks before it comes to an end. Together with the old interface, some other functionality will stop, such as the emailed reports created in the old interface. This was one of the additions to the new interface, the ability to create emailed reports, as this was one of the major missing functionalities. It was obviously an important benchmark for the Google Analytics team too, as the announcement of this (and PDF export) has coincided with the sunset announcement.

Reading through the comments on the Google Analytics Blog, a lot of the readers are recommending extra functionality that doesn’t exist in the new version. There are some concerns about bugs and stability issues in the new interface, but personally I haven’t experienced anything amiss in the stability of the new interface. The main thing that I miss is the percentage increase/decrease display. It is a lot clearer to a client if you can tell them they have a 70.4% increase in traffic rather than an increase from 14588 visits to 24865 visits. At the moment I have to go to a calculator, a spreadsheet or the ever-useful percentagecalculator.net to get the figure I need, which seems a ridiculous extra step to find information that used to stare me in the face.

If you have not tried the new interface yet, now is probably the time to get used to it, before you get forced into it in January next year. Click that little red “New Version” label in the top bar. Oh and if you’ve got any emailed reports then change those over as otherwise they will disappear into oblivion come the new year. The new interface has been available to all users since April 2011 and does have some great new functionality like Real Time Reporting, Page Load Speed and Social Media reporting. You can also now link Google Analytics and Google Webmaster Tools to get search impressions data into Analytics.

Comments on this Article: 1

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  1. Tyler says:

    I HATE the fact that you can’t get a simple overview of all accounts and than you can’t open the sites in a new tab. I may look elsewhere.

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