First, let me say that no relationship is official until it’s on Facebook. Sound silly? It is, but for most Millennials that is how it is. When Facebook users “like” a Facebook Page, that information is sent out to all of their friends and posted on their personal page. For someone to allow this to happen, they must trust the company they are “liking” enough to send it out to everyone. So, when we stop trusting the Company, we stop “liking” them- just like in any relationship.
Millennials have certain expectation when it comes to Facebook Pages. We take our relationships literal, and the relationships we make on Facebook are no exceptions.
Top Ten Reasons Millennials and Facebook Pages Won’t Work:
1. You Cheat On Us. Don’t promise that if we “like” you, you will make our lives better if you don’t plan on following through. Say what you mean and mean what you say.
2. You’re Boring. “Liking” you at the beginning was new and exciting. Don’t start being boring now that you think you have us for the long run- you don’t.
3. You don’t think we are listening. When you say things over and over again it makes us think that you don’t believe we are listening. We are- you don’t need to be repetitive.
4. We like to be listened to. Although you like to believe we aren’t listening, we like to think you are. If we talk with you, talk back. Otherwise, you’re just being rude.
5. You want more than a fling. If we “liked” you for a one time offer, stop trying to contact us more. It looks desperate.
6. We’re starting to settle. Apologies for being so frank, but if there are better prospects for a relationship out there- we may take it. Don’t let your competition win us over.
7. We don’t see a spark. If what you are saying doesn’t bode well with us, we won’t waste our time and neither should you. Remember, non-reciprocal feelings are the ones that hurt the most.
8. You’re a Stage 5 Clinger. We can’t constantly communicate or engage with you. We have a life too- receiving Facebook messages, updates, invites, etc can be overbearing.
9. You play hard to get. If you ignore what we’re saying and only allow for yourself to talk, we will eventually lose interest. Conversations should go both ways- allow us to write on your wall without being denied.
10. You’re still trying to impress us. After some time, you should be able to be yourself. If you are only trying to promote yourself- we will think you’re a bit cocky and walk away.
There are many reasons why Millennials and Company Pages on Facebook break-up. Don’t let your company fail every relationship it’s in. Be conscious of what your customers think of you and the relationships you have with them.