Maximize Your Online Visibility: The Web Presence Optimization (WPO) Framework

Comments: 4

  • Thanks for the mention of PRWeb in your post Tom. These words really hit the nail on the head:

    “Optimizing online visibility then requires the coordination of public relations (PR), content development, social networking, SEO, digital advertising and marketing communications efforts. Without coordination, the efforts of these different individuals or groups are like the blind men and the elephant; none of the experts are wrong, but none get the big picture either”

  • Tom Pick says:

    Thanks Stacey. Coordination is essential and analytics + monitoring are the key to successful collaboration.

  • Michael says:

    These are really good tips thanks for sharing!
    Are there any tools that can help maximize web presence as well?


  • Tom Pick says:

    Great question Michael – actually I will have a post on that very topic going up on next Monday (Nov 19th).

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