Getting qualified business appointments is difficult if the online reviews for your website or company are not exactly positive. Of course, getting negative reviews every once in a while is inevitable. While it isn’t advised to delete these comments and reviews, it isn’t favorable to just leave these lying around, either. You’d be gravely mistaken if you think that these negative reviews won’t affect the image of your company. Each of your b2b leads will actively seek out reviews and comments about your business on the web before they agree to any contract. When the reviews about your company are predominantly negative, your b2b sales leads won’t want to do business with you and your current clients might end up ending their contracts.
Reputations matter a lot in the online world and there are plenty of company review sites that allow your clients and customers to post their opinions about your brand. These reviews mean a lot to your potential business leads because they are the only basis they have about your company that isn’t biased.
Should you pay attention?
In one word, the answer is “Yes”. Your clients put these negative reviews online for a reason, and most likely, it’s because they can’t find a way to get their sentiments directly to you. If you don’t pay attention to these reviews, you would not be able to make the necessary changes to improve your business.
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The first step
Before you act out on any negative reviews that you receive, you should first figure out whether the reviews are indeed valid, or simply a ploy by a competitor or a client who wants to cheat you. These are fairly common nowadays, and you must clearly respond to discredit these false accusations or the public could easily believe them.
If the disgruntled client is complaining about a legitimate issue, then you must be willing to reach out and ask the client what they are really complaining about. Don’t just act depending on what you read on their review, these are mostly abridged versions of what they really feel. Get the details straight from them and you will be able to make the necessary changes, helping you to appease them better.
Avoid being predominantly reactive
Even if it’s good that you immediately act on any negative reviews about your company, it’s far better to run your business so that none of your clients would be driven to write negative online reviews just to get your attention. There are plenty of options you can use to achieve this, so use all available resources to do so.
Responding to your online reviews promptly will allow you to make your appointment setting campaigns to run more smoothly. Furthermore, your lead generation marketing will be better received when there are no negative comments to discourage potential qualified business sales leads.
This post originally appeared at CallBoxInc