A Comparison of Top-Rated Transactional Email Delivery Solutions
Investing in a Transactional Email Delivery solution has the potential for a significant ROI for your business. If your customers are not receiving your transactional emails, you are losing potential revenue. As I mentioned in a previous post, a Transactional Email Delivery solution with help mitigate that risk.
But what are you actually getting from such solutions? I’ve leveraged our content in Ombud to walk you through an in-depth side-by-side comparison of the top-rated solutions, Mailjet and SendGrid, including pricing, features and strengths and weaknesses according to Ombud reviews.
Mailjet and SendGrid offer similar packages as the chart below further details. As you can see, both offer a free package of about 6,000 emails per month and have similar packages at the varied volumes. From there, packages vary slightly with SendGrid offering a pay-as-you-go solution for those whose email needs are less than the monthly packages. Alternately, Mailjet offers an additional monthly package on the high end for 2.5 million emails per month. For bulk senders, both have high volume offerings for which you would have to contact their respective sales departments to learn more.
|Free|| 6,000 emails/month|
| 6,000 emails/month 1|
|Lite|| 10,000 emails 2|
$1.00 PAYG 3
Warm up/bandwidth limit 4
|Bronze|| 30,000 emails|
| 40,000 emails 5|
|Silver|| 120,000 emails 6|
| 100,000 emails 7|
|Gold|| 350,000 emails|
| 300,000 emails|
|Platinum|| 750,000 emails|
| 700,000 emails|
|Diamond|| 2,500,000 emails|
|High Volume|| 5,000,000+ emails|
Contact Mailjet for pricing
| 1,700,000+ emails 8|
Contact SendGrid for pricing
- SendGrid’s Free plan does not specify number of emails per month. This is an estimate based on the daily email limit.
- SendGrid’s Lite plan does not specify number of emails. This is an estimate based on the cost per thousand emails.
- PAYG = Pay as you Go
- SendGrid’s Lite plan has a warm up/bandwidth limit. Senders are limited to 1,000 emails per day for the first seven days. After the seventh day, the daily email limit is based on the number of days your account has been active, number of emails you’ve sent and your reputation status.
- Web API & Advanced Reporting added at this SendGrid package.
- Dedicated IP (1 or more) and Dynamic IP Reputation Monitoring (Return Path partnership) added at this Mailjet package.
- DKIM Customization, Spam Filter Testing, Multiple & Dedicated IP Addresses, Delivery Optimization, Bulk Sender notification, Feedback Loops, IP Whitelabeling, Sub-user, Parse & Event APIs added at this SendGrid package.
- Dedicated account manager added at this SendGrid package.
Now that you have an idea how much you would be spending for either solution, let’s take a look at the feature groups where each solution excels.
According to Ombud users, three of Mailjet’s strengths are Email Delivery Tracking, Mobile Access and Newsletter support. Let’s take a look at the specific functionality of each and how that compares to SendGrid.
Email Delivery Tracking
The feature group, Email Delivery Tracking, is made up of eight possible features related to the tracking and reporting of what happens to your emails after they’re sent. This includes features such as open and click tracking in addition to real-time analytics.
As you can see in the chart below, Mailjet offers all eight features. SendGrid, on the other hand, only offers four of the eight possible features within this feature group.
While your phone might not be the ideal device to design your next newsletter on, other features (such as the tracking ones mentioned above) might be nice to have on hand while you’re away from the office.
Mailjet offers Mobile Access to both the iPhone and Android mobile devices. Currently, SendGrid does not offer Mobile Access to its platform as the chart below shows.
Transactional Email Delivery solutions help your transactional emails – the ones your customers are expecting, not marketing emails – reach your customers’ inboxes. These are emails for password resets, order confirmations shipping notifications, etc. Some solutions extend beyond this functionality and into Email Marketing with Newsletter Support.
While both SendGrid and Mailjet offer newsletter support, this is one of Mailjet’s strengths due to the completeness of functionality. In addition to offering a What-You-See-Is-What-You-Get editor to create newsletters (as both do), Mailjet offers custom headers, scheduled release and the ability to segment lists via integration with your CRM solution.
Now that we’ve broken down Mailjet’s strengths and how they compare to SendGrid, let’s take a look at where Ombud users think SendGrid shines.
You can see that Ombud users have determined three of SendGrid’s strengths to be Email Deliverability Authentication, International Markets and System Integration. We’ll see how each feature group compares to Mailjet.
Good news for all you Microsoft Word fans! No, Clippy has not been reincarnated. (For most of us that IS, in fact, a good thing!) SendGrid is compatible with the Microsoft Office Suite.
Customer Service Email Management
This feature group concerns managing internal and external email communication for specific customer service cases. SendGrid offers multiple Email Management features to track trouble tickets and case-related communication.
Another of SendGrid’s strengths relates to its presence in markets outside North America. SendGrid has business partners in Asia, Europe and Oceania. Mailjet is based out of France, but does not currently have a presence in Asia and Oceania.
I’ve specifically broken down both products’ strengths at the feature-level, let’s see how their overall capabilities compare.
Mailjet vs. SendGrid Overall
With an overall solution capability of 77 percent, Mailjet is a slightly more “complete” solution than SendGrid. This means that Mailjet offers a few more Transactional Email Delivery features than SendGrid, but not necessarily on a feature-to-feature basis. Within our formula, not all features are weighted equally. For example, those referred to as “Mandatory/Core” are weighted slightly higher than those labeled “Standard” in our formula.
That solution capability is not, however, the only variable in our equation to determine the relative score. The overall user rating of each solution is also taken into account. This includes Ombud star ratings for individual features and the product overall.
The written user reviews are not directly included in this calculation, but make an impact on potential users, nonetheless.
This user reviewed Mailjet via our five-star rating system and offered the following view.
SendGrid users also took advantage of the editorial review and five-star rating system.
“I tore into some SG docs, and realized in short work that not only would using SendGrid solve my problem, but it would substantially reduce the amount of effort it would take me to implement an email delivery system… so I … inserted some code to make a quick RESTish API call, and boom, problem solved, disaster averted, awesomeness maintained,” wrote Drew MeClellan.
The outcome of the calculation leaves us with relative score of 100 percent for Mailjet and 94 percent for SendGrid.
Over the past few months, SendGrid and Mailjet have been passing the title of Top Transactional Email Delivery Solution back and forth. From pricing to features to user ratings, the products have much in common. But that’s just my analysis. What do you think?
Join today to share your experience with Mailjet, SendGrid or both (it’s free!). Your perspective offers much-needed value and insight for prospective transactional email delivery subscribers. Trust me. It will be much appreciated.