Local Paid Inclusion and the Self-Policing SEO Industry

Comments: 2

  • One of the single biggest challenges SEOs, and online marketing companies offering SEO, face is trying to convince small businesses to take an ethical approach to SEO. It’s especially hard when even the search engines don’t always follow their own “rule book” (i.e. Google paying bloggers to promote Chrome and then “punishing themselves” – puhlease!). Nothing like the events listed above to further mire the situation! Thanks for sharing.

  • I usually try to show a value to small businesses that have not claimed their Google Places Page. Most of the time, the owners aren’t aware of this free listing or how to claim it. By showing this kind of value, they are more likely to employ my services in the future.

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