A website visitor is a terrible thing to waste! They came to your site based on a social media recommendation, a Google search result, paid ad or just by seeing your URL on a sign. Now what are you going to be doing with them?
Many web designers show off their skills with flashy design elements. Home pages, product pages, beautiful logos and images… all important, but none of which helps you make money or help you get more leads.
Knowing that all customers aren’t created equal, you need to make sure where they land is specific to what they’re searching for. You can achieve this by using targeted keywords that direct potential customers to a landing page optimized for that specific keyword or phrase.Ex. You have a website selling books. A potential customer enters “Mastering the art of French Cooking by Julia Child” into the search engine and clicks search. Your landing page is optimized for that term so when the results are shown to that potential customer they see your page title indicating you sell that specific book. They click the link which leads them to a landing page that allows them to purchase the book and find similar books they might enjoy. You just sold your first book or possibly two with the upsell opportunity you provided.
Whether you’re selling books or offering a free white paper to obtain an email address, there needs to be a strong and clear call to action, a little more information about the specific product or service you’re offering and a way for those leads to convert (i.e. form).
You can increase the effectiveness of your landing pages by including these 6 key factors:
- Eye-catching headline
- Your offer
- Benefits of your product or service
- Lead capture form
- Clean layout
- Image or video
Incorporating these components will help you get more leads, more sales and increase your return on investment.