System Engine Optimization and content development strategies have long relied on to keyword research.
If you don’t know what readers and customers are searching for, formulating an SEO and content development strategy can be very difficult, near impossible even. And just as we cozied up with Google’s Keyword External Tool, Google pulled the corners of the rug up into a sack and hopped away.
The Keyword Planner has replaced Google’s Keyword Tool and certain key features have been left out such as no match type data for search volume, device targeting etc.
A lot of people who relied on the Keyword Tool aren’t happy about it but I’m here to show you that there are alternatives if you don’t like the new Keyword Planner and today I’m going to show you some of them.
Top Keyword Research Tools
Recommended for YouWebcast: 4 Steps to Creating a Marketing Content Plan
The basics: Generate over 1,000 keyword results with the premium account and get access to competition metrics. Historic data and tracking of keyword trends available with Detective and Agent accounts.
While you can get some good data out of the free version of this tool, the real magic happens with the premium account which starts at $27/month.
What I really like about this system is that you can search by individual months and track keyword trends along with multiple territories.
The basics: completely free, this won’t cost you a penny.
It’s a pretty cut-and-dry platform. Enter a term. Select a language. You’ll get two- to three-hundred results and can modify your search by selecting specific terms within the results list. Übersuggest pulls its data from Google’s Suggest feature.
The basics: free with limited access, premium is where the magic happens. 95,000,000+ keywords. 352,962 users.
SEMrush is an incredible tool that will generate you a list of related keywords based on your query and tell you the average volume and CPC of those keywords.
What’s even better is that you can also search for domains to see what keywords they rank for which makes this great for competitor research.
If you’re doing PPC research this is great too and there are more features to sink your teeth in to as well.
The basics: free ten-day trial, simultaneous multiple keyword search & rank checking.
With Longtailpro, you’re able to filter results by CPC and location. The tool provides up to 800 related keywords and terms for each seed keyword.
If you have a Moz account you can use your API key to use the keyword difficulty tool right from within Long Tail Pro.
If you want to check rankings for keywords on the spot, you can do that too.
Plans range at the low end from $97 to $97+$17/month.
The basics: 30 free searches per day, pulls data from the WordStream’s Trillion-keyword database.
WordStream knows their stuff when it comes to keyword research and this tool can help you pluck out some great keywords that you may not have thought of otherwise.
The free tool is limited to 100 keywords and does have other data limitations which can be lifted if you take out a paid account of WordStream’s PPC Advisor platform.
The basics: completely free, utilizes suggest features from Google and other sites.
Soovle takes a slightly different (but equally awesome) approach to the suggest feature Google has and also pulls in suggest results from:
- The Weather Channel
You can then drag your chosen results into the book icon in the left hand corner to save your suggestions – you can then export them to a CSV.
The basics: visualize keyword data, free plan with limited searches and paid plan available for unlimited.
Keyword Eye is a great tool that allows you to search for a particular keyword and display related keywords using different visualisations, including a tag cloud and more like this:
The free account allows up to 100 keyword suggestions per report and 10 keyword searches per day, the paid account (£9.99/month) lifts the daily search limit completely and also allows up to 400 suggestions per report.
Keyword data is pulled in from SEMrush.
Over to you
We’ll get on just fine without Google’s Keyword Tool, there are plenty of tools on the market.
All that really matters is that the job gets done and we can move forward with relevant terms so our words get in front of relevant eyes.
This isn’t an exhaustive list by any means so now I’d like to ask you: Which keyword research tools are you getting great results from right now?